Marketing Concentration

Advisors: Thomas Atkin, Rich Campbell, T.K. Clarke, David Horowitz, Linda Nowak, Janeen Olsen, Ricardo Villarreal

Five courses are required. The marketing concentration provides creative careers in advertising and promotion, product development, sales and retailing, as well as marketing research and sales management.

Required Courses

• BUS 367 Consumer Behavior (4)
• BUS 462 Marketing Research (4)
• BUS 469 Marketing Management (4)

Select at least two courses:

• BUS 366 Retail Management (4)
• BUS 368 International Marketing (4)
• BUS 385 Special Topics (as relevant, 1-4)
• BUS 396W The Global Wine Industry (4)
• BUS 461 Promotion Management (4)
• BUS 463 Sales Management and Personal Selling (4)
• BUS 464W Production, Operations and Distribution (4)
• BUS 465W Wine Marketing (4)
• BUS 468 Marketing Decision Making (4)
• BUS 451 Entrepreneurship/Small Business (4)
• BUS 453 Small Business Analysis (4)
• BUS 499MK Internship in Marketing (3-4)

Last modified 09.11.2008 . Tracy Navas