There are many ways to raise funds. In deciding which activity is right for your student organization, remember that ALL fundraising activities require prior University approval and the completion of forms. In addition to typical approval, fundraisers also require the signature of the Vice President of Student Affairs. Keep this in mind when planning your fundraisers, and give yourself plenty of time. You should also know that some fundraising is restricted or prohibited by State, system or campus policies. Check out the policies, procedures and limitations first by consulting with the Center for Student Leadership, Involvement and Service and reading the On Campus Sales and Solicitation Policy. And whatever kind of fundraiser you choose, make it fun for everyone -- your volunteers, donors and audience members alike!
Student organizations initiate fundraisers for many reasons. This is a challenging and rewarding way for student organizations to remain financially viable, whether through modest efforts that do not require much time or energy or through major events that involve detailed planning and a major commitment from members. Student organizations frequently undertake small fundraising ventures initially in order to assure an adequate level of experience and resources to plan and implement more ambitious events or activities. Knowing both your immediate objective and long-term goals is vital to the selection, planning, and carrying out of a fundraiser. In determining your plan, first consider the various reasons for making money in relation to your group and its members, which may be:
- to meet the group's basic operating expenses
- to build a sense of group identity and pride
- to attract new members
- to gain recognition
- to have fun!
You don't want to disrupt the organization's regular programs by putting all your energy into raising money. On the other hand, trying to rely totally on dues from members can unduly restrict student organization activities. If you stay positive, realistically assess the feasibility of your goals in light of resources, spread responsibilities for planning and implementation among your members, and assure enough time for preparation, fundraising can be fun!
Dues
Your student organization members should decide whether to charge membership dues. Annual dues of $20 or so, payable at $10 per semester, provide a small cash flow for the organization. Being "dues-paying members" may also provide a sense of ownership and encourage people to remain active and involved in your organization.
Sales
Consider what would appeal to your target audience. You can increase revenue at an event by having things for sale or auction. Remember, though, that SSU's "On Campus Sales and Solicitation" policy includes limitations on what can be sold on campus, and also requires that whatever is sold is owned outright by the on-campus organization.
Ideas:
- gift wrap
- plants and flowers
- handcrafted items
- books or other publications not available in the campus bookstore
- singing telegrams (you can't go into classes that are in session)
- silent or live auction (items and services donated)
- flea market
- car wash
- holiday items
Food Sales Policy
- Food Sales as it relates to student organizations
Sporting Events
These include Bowl-a-thons, 5K runs and volleyball, golf or other sports tournaments. Some "a-thons" combine activities, so participants with varying interests and skills can take part. When planning sports activities, know the rules and regulations and enforce correct and accurate scoring (perhaps with expert assistance). The Campus Recreation program might be helpful with these events. These events can have an entry fee for spectators and/or participants or participants can collect money from sponsors. With the latter, it can be a challenge collecting the money, so encourage participants to ask for pledges from people they know and trust.
Other Fundraising Ideas
Generate money through ticket sales or entry fees with the following events:
- scavenger hunt
- theme party
- card party
- dance
- drawing for door prizes at various events
- fashion show
- variety/talent show
- lectures or a performance
- walk-a-thon, dance-a-thon, read-a-thon, game-a-thon, etc.
- film festival (cartoons, Three Stooges, Star Wars, Star Trek, Monty Python, etc.)
*be sure to adhere to all copyright laws*
- dunk tank
- holiday theme event
Drawings
Student groups on campus frequently hold fundraisers or donation drives for various causes. These events are not to be referred to as a raffle or chance, as it would be considered a gamble. Money can be accepted in exchange for a ticket, but it is to be considered a donation. Prizes don't have to be limited to material objects, but they could be services provided by your organization.
Solicitation of Donations
When student organization fundraising involves the solicitation of outside agencies for donations, the organization MUST consult first with CSLIS. It would help to be familiar with the Gifts to the University Policy.
Strategies For Fundraising
Here are some tried and true "rules" for successful fundraising:
Select the Right Kind of Fundraiser
Remember that the target audience, the interests of the audience you will be targeting, the purpose of the event, and the admission charge must complement each other. Don't bite off more than you can chew. Sometimes a number of smaller projects can be as successful as one large event. Big projects can sometimes get out of hand, while a sequence of smaller events are easier to plan and implement. Make successful fundraisers traditional events, keep track of those individuals who have supported you in the past, and keep all your records and receipts for future student organization reference and to complete a fundraising reconciliation form with CSLIS.
Try to Get It for Nothing
Whatever commodity or service you decide to target for fundraising purposes, try to have at least part of it donated by a merchant or vendor. If you can't get it for nothing, try to get it wholesale or at least at a reduced cost. All sorts of businesses can be approached to make donations of merchandise, services, etc. Seek out businesses that are unique or popular, ask them to participate, and agree to give them credit in your publicity. Advertising is expensive: donating something in return for free advertising may be very appealing to business owners/managers. Remember, though, that SSU's On Campus Sales and Solicitation Policy includes limitations on what can be sold on campus. Also remember that there are restrictions to the type of solicitation you can be involved in. Check with CSLIS first!
Generate excitement and volunteers
Fundraising is different from other events since your members will ask for donations of money and/or commodities and services. Even in the name of a good cause, many people are shy about "asking for something for nothing." Officers must act as role models and show members that it's important and even fun to ask for donations. This will bring other volunteers forward when they see that it can be done. Let volunteers know that personal philanthropy is alive and well. Many business owners and individuals generously donate to worthy groups to help or give something back to the community where they live, work and play.
Thank You! Thank You! Thank You!
You can never thank others enough for their assistance and support, and in fundraising, this is doubly important. People help or donate to a fundraiser because it feels good to be generous and fulfills their desire to help others. Certificates or letters of appreciation, small thank-you gifts or inexpensive "victory" parties for your volunteers, donors and/or resource people on and off campus will accomplish that and encourage them to be part of your next fundraiser. |
