Kyuho Lee received Ph.D. in Hospitality and Tourism Management from the Pamplin College of Business at Virginia Tech. In addition, his experience in top hotels such as the Noga Hilton (Geneva, Switzerland) and the Fontainebleau Miami has helped him integrate real hospitality operation management skills and experiences into academic hospitality theory. Furthermore, Dr. Lee taught a variety of hospitality management courses at Virginia Tech and Western Carolina University. He has also presented his research at prestigious academic conferences such as the Annual Meeting of the Academy of Management and published in top-tier academic journals such as Journal of Retailing and Cornell Hospitality Quarterly.