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x143x14CERTIFICATEPROGRAMSWineBusinessTastingRoomManagementCertifcateProgramBuildingaProftableWineClubOverthelastfewyearswineclubshaveemergedasaneffectivetooltoconnectwithconsumersandastrongprotcenterformanywineries.Withtheproliferationofwineclubsandasofteconomyitisbecominghardertoattractandretainmembers.Wedelveintothestrategiesandtacticsofconnectingmembersandpotentialmemberswithwineclubsx14frompromotingandsellingwineclubmembershipsthroughthewebe-newslettersandthetastingroomtovalueaddsthatconnectandretainmembers.SessiontoincludePositioningthewineclubinthemindsofconsumersValueaddsx14whatwineclubcustomersreallywantSalesstrategiestobringinnewmembersDifferentiationx14makingawineclubstandoutElizabethSlatern1mtgFOct268am-noonnSchulzInformationCenterLibrary1121nBUS80039824hoursCEU150DataTrendsandCoverageotheWineBusinessandHowtoCapitallizeonThemThisseminarilluminateshowtondreliabledataandreportingandtouchesontherangeofstatisticsandhowtolocatethemandwhatitcoststohaveaccesstothem.Wehighlightthetopwinebusinessandindustrypublicationsworthreadingandthoseconsumermagazinesthatareworthasubscription.Wetouchonavarietyofcurrentwineindustrytrendshowtheyrelatetotheeconomyandhowtheyareevolvingandonwhatispopularintermsofpricepointsvarietalsandstylesintheon-and-offpremisesectorwithaneyetostayingaheadofthegame.Itwillfeatureapanelofwinewritersanddataexperts.LizaB.Zimmermann1mtgFOct261-5pmnSalazarHall2022nBUS80039834hoursCEU150PracticalStrategiestoIncreaseWineeCommerceSalesInterestedintakingyourDirecttoConsumerfunctiontoahigherlevelbytappingintothegrowingwineeCommercechannelIfsothisengaginghands-onsessionisperfectforyouandotheremployeesinyourwineryinvolvedinonlineDTCtasks.EmailMarketingBeyondtheBasicsUnderstandhowtogetmoreexposureforyourwinerywebsitethroughadvancedSEOandSEMHowtouseFacebookTwitterBlogsandothersocialmediaeffectivelytoprovidethetypeofbrandimpactyouwantGoogleAnalyticsIntroUserTrainingLearnaboutnewtoolsopportunitiesLeavewithsolidideasonhowtoincreaseyouronlinewinesalesNykKingn1mtgFNov28am-noonnSchulzInformationCenter1121nBUS80039464hoursCEU150PracticalVineyardManagementPracticalVineyardManagementexplorestheinterconnectednessbetweenvineyardinputsthedollarsspentandhowtomaximizeprots.Theclasswillhelpyoutorecognizeanddevelopyourownpersonalsystemtomeasureyourinputsversusoutputsinrelationshiptoyourvineyardhealthandperformancegrapequalityandyourbuyersx19expectations.Theclasswillalsogiveyouexamplesonhowtonegotiateandwritegrapepurchaseagreementsplantingcontractsandhowtodevelopaseasonalbudget.AaronDeBeersn1mtgFNov21-5pmnSchulzInformationCenter1121nBUS80039474hoursCEU150SellingWinetoRestaurantsandRetailersWecoverthebestpracticesfromaninstructorwhohasbeenevaluatingsalespeopleandwineryrepresentativesfordecades.Youlearnhowtoexplainthefeaturesofyourwinesintermsofthebenetsthatthebuyerislookingfor.Weexplorehowtoprepareforyourrstcallonabuyerhowtoformulatethequestionstouncovertheirpreferenceshowtosurveytheirexistinginventoryandhowtoprovidetheservicethatwillleadthemtoviewyouasacutabovethelegionsofotherpeoplecallingontheirbusinesses.Twooftheregionx19smostimportantwinebuyerswillbeonhandtoansweryourquestionsandsharetheirexpectationsoftherepsthatcallonthem.Thissemesterx19sfeaturedbuyersareBenPearsonGeneralManagerofBottleBarnandLarryVanAalstSommelierEquusRestaurant.RaymondNJohnsonn1mtgFNov98am-noonnSchulzInformationCenter1121nBUS80039484hoursCEU150CurrentandUpcomingWineryComplianceIssuesThiscourseprovidesanoverviewofcurrentandupcomingwinerycomplianceissuesattheoperationproductionlabelinganddistributionlevels.Topicsincluderecentregulatoryissueswithairandwaterqualityfoodsafetyconsiderationse.g.BioterrorismActproductcontaminationissuesaprimerondirectshipmentrequirementsareviewoffederallabelingtopicswinery-wholesalerrelationsandmonopolyprotectionlawstradepracticeissuesProposition65warningrequirementsandrecentlegislativechangesthataffectwinerylicenseprivileges.WendellLeen1mtgFNov91-5pmnx0SalazarHall2022nBUS80039494hoursCEU150ReVisionYourCustomerExperienceManagementProgramFocusonwhatyouwanttobecomeratherthanonwhatyouwanttoovercome.Alookatyourfutureconsumerexperiencemanagementx14CEM.Thisclassexploresthecreationandmanagementofanexperience-basedwineryortastingroom.Designplanningandimplementationprogramsthatexplorethemethodologyofusingyourhiddenorunderleveragedassetstocreateaninteractivecustomer-centricguestexperienceusingaroadmapthatisboththearchitectx19splanandthebuilderx19scraft.GaryFinnann1mtgFNov168am-12pmnSchulzInformationCenter1121nBUS80039504hoursCEU150EasyWaystoSuccessulDirectMarketingThemostimportantelementofdirectmarketingisconnectingpotentialandcurrentcustomerswithyourbrandyourbusinessandyourproducts.Akeyfacetofconnectionisyourstory.LearnhowtotellacompellingstorythatdifferentiatesyoufromotherwineriesDevelopauniquesellingpropositionforyourwinesandyourwineryDiscovertheseandothermethodsofconnectioninaninteractiveandenthusiasticworkshopthatwillincreasedirectsalesthroughyourtastingroomnewsletterswineclubsandotherdirectmarketingstrategies.ElizabethSlatern1mtgFNov161-5pmnSchulzInformationCenter1121nBUS80039514hoursCEU150x14continuedonnextpageBusineManagx6mx6nt