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WineBusinessInstituteTheElectivesmaybecountedtowardsbothCertifcateProgramstheTastingRoomManagementCertifcateProgramorthenewWineIndustryFinanceAccountingCertifcateProgram.Theseseminarsareopentothepublicandmaybetakenindividuallyortogethertoearnacertifcate.5CurrentandUpcomingWineryComplianceIssuesThiscourseprovidesanoverviewocurrentandupcomingwinerycomplianceissuesattheoperationproductionlabelinganddistributionlevels.Topicsincluderecentregulatoryissueswithairandwaterqualityoodsaetyconsiderationsaprimerondirectshipmentrequirementsareviewoederallabelingtopicswinery-wholesalerrelationsandmonopolyprotectionlawstradepracticeissuesProposition65warningrequirementsandrecentlegislativechangesthataectwinerylicenseprivileges.ThiscoursesatisesthecompliancerequirementfortheTastingRoomManagementCerticate.WendellLeen1mtgFDec138am-12pmnSchulzInormationCenter1121nBUS80040944hoursCEU180TRCOREIfyouregisterbyDec6thefeeis150WinBusinElctiveSocialMediaandWineMarketingThiscoursewillempoweryouwiththeknowledgetoolsandapplicationsoSocialMediaBestPractices.Youwilllearnanaccessibleandpracticalprocesstohelpyoueectivelylistencreateoptimizeengageandmanageyoursocialmediapresenceandnetworkorelationships.AndrewHealyn1mtgThNov71-5pmnSchulzInormationCenter1121nBUS80040804hoursCEU180ELECTIVEIfyouregisterbyOct31thefeeis150PracticalStrategiestoIncreaseWinee-CommerceSalesInterestedintakingyourDirecttoConsumerunctiontoahigherlevelbytappingintothegrowingwinee-CommercechannelIsothisengaginghands-onsessionisperectoryouandotheremployeesinyourwineryinvolvedinonlineDTCtasks.WecoverEmailmarketinggoingbeyondthebasicsUnderstandinghowtogetmoreexposureoryourwinerywebsitethroughadvancedSEOSearchEngineOptimizationandSEMSearchEngineMarketingHowtotestandoptimizethedesignoyourwebsitetoincreasetheuserexperienceande-commercesalesGoogleAnalyticsintrousertrainingSocialmediathatactuallyboostsyourwebsitetrafcYoullleavewithsolidideasonhowtoincreaseyouronlinewinesales.NykKingn1mtgFNov81-5pmnSchulzInormationCenter1121nBUS80040824hoursCEU180IfyouregisterbyNov1thefeeis150InnovativeWineMarketingandBrandMomentumIncreasedworldwidecompetitionoersconsumersmorechoicesthaneverbeore.Learnhowtodierentiateyourbrandandbuildmomentum.Asbusinessexpandsandchangeslearneectivewaystointroducenewpracticeslaunchnewproductsandexplorenewmarkets.Thewineindustryiscomingoagewithincreasedawarenessoresponsiblearmingpracticesgoodneighborpoliciesandsustainablecommunities.Inthisour-hourclasswediscusshowtoshapeastrategicplanandcorrespondingcompanygoalscreateauniqueandconsistentimagepackagethestoryandultimatelylaunchthebrandwithavibrantblendotraditionalandsocialmediacommunication.MarieGewirtzn1mtgThNov141-5pmnSchulzInormationCenter1121nBUS80040844hoursCEU180ELECTIVEIfyouregisterbyNov7thefeeis150WineTrendsWhatsHotNotintheWineBusinessWhatarethetopgrapesandwhatstylesowinesaretheybeingusedtoproduceWhatarethetopwine-buyingdemographicsWhatistheinsidestoryondierentdemographicethnicgroupsWhataretheemerginggrowingareasotheworldWhatisthenexttrendorlabelsApanelojournalistspublicistsanddataanalystswillanswertheseandotherquestions.Theywilltrackwhathasbeenhappeninginthewinebusinessoverthepastdecadewhoareitsmoversandshakersandwherethebusinessisheaded.LizaB.Zimmermann1mtgFNov151-5pmnSchulzInormationCenter1121nBUS80040864hoursCEU180ELECTIVEIfyouregisterbyNov8thefeeis150FinanceorNon-FinancePeopleIntendedorthoseindividualswithnoprioreducationorexperiencewithfnanceandaccountingprinciplesthisshortseminarwillreviewsomebasicconceptsasappliedtothewineindustryandwillprepareyoutotakethecoreseminarsrequiredortheFinanceandAccountingCertifcate.Topicsreviewedwillincludefnancialstatementsratioanalysistimevalueomoneyownershipstructurestaxationbasicsandcostaccounting.ToniMohengn1mtgFNov228am-12pmnSchulzInormationCenter1121nBUS80040874hoursCEU180ELECTIVEIfyouregisterbyNov15thefeeis150SellingThroughtheTastingRoomIitsnotallaboutthewinewhatisitallaboutThesimpleandyetmuchoverlookedanswerisitsallaboutyourvisitors.Startvisitorsonthefrststepoanamazingandemotionaljourneythattakesthemromfrsttimebuyerstoloyalandlong-termcustomers.ElizabethSlaterdelvesintothepsychologicalaspectsocreatingambassadorsoryourwinery.DevelopyourabilitiestomakethesalethroughasingularprocessLearningtoengageanddisengageHowwhatyousayencouragesabuyingresponseArewesellingattherighttimeWhathaveyoudoneoryourvisitorstodayAllthesesalestechniquesandmorewillbethoroughlyexploredduringthissession.LearnthesalesprocessandenjoysellingElizabethSlatern1mtgFNov221-5pmnSchulzInormationCenter1121nBUS80040884hoursCEU180ELECTIVEIfyouregisterbyNov15thefeeis150WineMarketingBasicsMarketingisablendoscienceandartbutmostwineriesmakecertainundamentalmistakesthatdoomthemtoanendlessbattletosellaewmorecases.PaulWagnerwillidentiythekeyelementsomarketingthatareoverlookedby95percentothewineriesinthemarketplacetodayandsuggestveryspecifcstepstosolvetheproblem.Fromtherethecoursewillcoveraseriesomarketingandsalestacticsthatbuildonthisoundationandcreateaocusedandsuccessulmarketingplanoranysmallwinerywithspecialattentiontodirectsalesandtastingroomactivities.PaulWagnern1mtgThDec51pm-5pmnSchulzInormationCenter1121nBUS80040904hoursCEU180ELECTIVEIfyouregisterbyNov28thefeeis150QuickBooksorWineriesThesmartbusinessownershouldlearnhowtousethemanypowerultoolsinQuickBookstohelpmanagetheday-to-daydecisionsorunningthebusiness.Inthecomplexworldowinerieswhereyouwontseeaproftromthisyearitisessentialtomonitorthebusinesstoensureitisontrack.Weexplainsomespecialaccountsneededorwineriesandgiveyouachartoaccountsyoucanimplementthenextday.WedemonstratethemostcommonprocessesbuiltintoQuickBooksthatsaveyoutimetaskssuchassettingupbudgetsrunningreportsincludingthemostcriticalonesusingthecreditcardeatureandmore.ForwinerieswithtastingroomswewillshowhowtomanuallyintegrateyourpointosaleinormationwithQuickBooks.JeanetteTann1mtgFDec61-5pmnSchulzInormationCenter1121nBUS80040934hoursCEU180ELECTIVEIfyouregisterbyNov29thefeeis150ELECTIVEScontinuedonfollowingpage