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WineBusinessInstitute6Visitourwebsiteforcompletecoursedescriptionsfuturecoursedatesandinstructorbiosatwww.sonoma.eduexedwine-business-instituteHowtoFindtheRightPublicistMaketheMostofthePRExperienceHowdoyouselectthecorrectPRpersonin-houseanindividualoranagencyWhatcanyouexpectoutoftherelationshipWhatwillbethetimeframeandhowmuchwillitcostWewilldiscussbackgroundsondifferenttypesofPRagenciesandtheirserviceseventstopressreleasesetc.andwillhearfromapanelofproducersandpubliciststalkingabouttheirexperiencesgettingcoverageandexposureforwineries.LizaB.Zimmermann1mtgFDec131-5pmnSchulzInformationCenter1121nBUS80040954hoursCEU180ELECTIVEIfyouregisterbyDec6thefeeis150ONLINEWineBusinessManagementCerticateProgramTheWineBusinessManagementCerticateismadeupofthreeindependentlevels.Eachlevelbuildsuponthenextandisdesignedtochallengeparticipantswhilecreatingasuperiorunderstandingofwinebusinessoperations.TheWineBusinessManagementCerticateisawardedaftersuccessfullypassingallthreelevelsandpassingtheoptionalcerticationexam.Thenalcerticationexamisonlyavailabletothosewhohavesuccessfullycompletedallthreelevelsoftheprogram.Formoreinformationandtoapplytotheprogramvisitwww.sonoma.eduexedwine-certicate.10daystoexperienceTheWinesofChampagnetheLoireandBurgundyAprivatetourdesignedbyElizabethThachinconjunctionwithEFCollegeCustomizedToursDeparturedateWednesdayMay142014HighlightsincludeWalkingtoursofParistakeaculinarytourandexplorethemarketsfamousmuseumsandmonumentsintheCityofLightFreetimetoexploreParisonyourownsaildowntheSeineclimbtheEiffelTowerorvisittheLouvreLunchatoutdoorbistrosandenjoytheParisdiningexperienceExploretheChampagneregionandvisitrenownedCellarsVisitremarkablecastlesandchteaussuchastheChteaudeChambordChteaudAmboiseChteaudeChenonceauandexplorethehistoricvillagesandmarketsEnjoyaspecialarrangedvisittowineriesintheLoireValleyExploreChablisintheBurgundyregionwithanarrangedvisittoLaChablisienneCooperativeVisitwineriesinGevrey-ChambertinVouguetBeauneChassangeMontrachetandMeursaultOvernightstaysinParisAmboiseandBeauneGuidedbyaTourDirectorthetripincludesroundtripairfareaccomodationsbreakfastdailyand3dinnerssightseeingtoursledbylocalguidesandtransporation.ContactLizThachatlizlizthach.comClassislimitedto28.Forcompleteitineraryandregistrationinformationvisitwww.sonoma.eduexedFoundationAnoverviewofglobalwinecommercehowwineisdistributedandsoldaroundtheworld.TimHanninWSep11-Oct9ONLINEnBUS800438316hoursCEU590IntermediateThiscourseprovidesanin-depthexplorationofthevariouscomponentsofthewinebusinessglobalstatisticsonwinebusinessissueswithviticultureandenologywinemarketingbrandingdistributionsalespublicrelationsandexporting.TimHanninWOct16-Dec11ONLINEPrerequisiteFoundationnBUS800438424CEUhours960AdvancedAdvancedlevelstudenttaketwocoursesfromtheavailableelectivesoffered.Thislevelisdesignedtofurtheronesknowledgeinaspecicareaofthewineindustryusingtheknowledgegainedfromtheprevioustwolevelstogiveyouaglobalunderstandingofthewineindustry.OfferedinSpring2014.