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WineBusinessInstitutex146x14ONLINEWineBusinessManagementCertifcateProgramTheWineBusinessManagementCerticateismadeupofthreeindependentlevels.Eachlevelbuildsuponthenextandisdesignedtochallengeparticipantswhilecreatingasuperiorunderstandingofwinebusinessoperations.TheWineBusinessManagementCerticateisawardedaftersuccessfullypassingallthreelevelsandpassingtheoptionalcerticationexam.Thenalcerticationexamisonlyavailabletothosewhohavesuccessfullycompletedallthreelevelsoftheprogram.Formoreinformationandtoapplytotheprogramvisitwww.sonoma.eduexedwine-certicate.FoundationAnoverviewofglobalwinecommercex14howwineisdistributedandsoldaroundtheworld.TimHanninFebruary11-March8ONLINEnBUS800368616hoursCEU590nApril8-May3ONLINEnBUS800368716hoursCEU590IntermediateExpandingontheFoundationLevelprovidinganin-depthexplorationofthevariouscomponentsofthewinebusinessindustry.AvailableintheFall2013.AdvancedAnin-depthreviewofthebusinessissuesassociatedwithwineproductionandoperations.StrategicWineMarketingJaneenOlsenPh.D.nJanuary21-March15ONLINEnBUS800369424hoursCEU960ProductionQualityinWineChainSupplyThomasAtkinPh.D.nApril1-May24ONLINEnBUS800371024hoursCEU960Visitourwebsiteforcompletecoursedescriptionsfuturecoursedatesandinstructorbiox19satwww.sonoma.eduexedwine-business-instituteADVANCEDSEMINARSTheseadvancedseminarsaregearedtowardownersandseniorlevelindustryprofessionals.Taughtbyleadersintheireldwithinthewineindustrypeopletakingtheseseminarswillgaininvaluableknowledgetohelptheircurrentorfuturewinebusinesssucceed.ValueCreationintheWineIndustryWithoverseventhousandwineriesnowoperatinginAmericaandover50000domesticandimportbrandsvyingforattentionstrategiesthatcreateandsustainrelevanceforthecustomerandvaluefortheinvestorareessentialtosuccess.Whetherabusinessisbeingmanagedforlegacyorsaletheobjectivemustbethesamex14maximizingvalue.Thistwo-dayintenseinteractiveworkshopwillcoverSalesdistributionandchannelmanagementbrandbuildinginformationintelligenceandaccountabilitypersonnelrelationshipsandin9uenceandnancialmanagement.Wefocusonvemodulessalesdistributionandchannelmanagementbrandbuildinginformationintelligenceandaccountabilitypersonnelrelationshipsandin9uenceandnancialmanagementfornon-nancialmanagement.MartinJonesMichaelHoulihann2mtgsMTMar18and198am-5pmnSalazarHall2016nBUS800371316hoursCEU595EnvisionReVisionWhetheryouarejustenvisioningawineryorlookingtorevisionthedreamtobettertyourrealitythisone-dayworkshopexaminesthemethodologyandtheaspectsthatmakeyourvisionviablebyfollowingthethreestepsprocessofDiscoverNurtureActTMDNAandbyutilizingtheessentialelementsofMessageProductPeoplePlaceROITMUnderstandhowthecornerstonesofindividualizingyourmessagesdeningyourproductsndingtherightpeopleandcreatingtheplacewillbringyouthereturnoninvestmentsuccessprotabilityandsustainabilityyoudesire.GaryFinnanElizabethSlatern1mtgMApr22730am-415pmnSchulzInformationCenter1121nBUS80042607hoursCEU295