Professional Social Media

About The Program

As of September 2013, 73% of U.S. online adults use social networking sites*. Yet, even those comfortable using social media in their personal lives are often unprepared to take on professional responsibilities. This course provides professionals with the strategies and knowledge to improve their practice or explore a social media career.

The Professional Social Media Certificate provides participants with training and experience developing a social media campaign in their industry. This program combines hands-on experience and the opportunity to learn from others. The program will yield a certificate and increased intentionality, competency, confidence and experience not attained through individual independent content exploration.

Who Should Apply

  • Communications and marketing professionals
  • Individual interested in developing avenues for promotion
  • Non-profit program managers and coordinators
  • Social media enthusiasts

* Social Networking Fact Sheet, PEW Research Centers Internet American Life Project RSS

Pew Research Center, Sept. 2013 Web.20, May 2014


Learn more about:

Professional Social Media Certificate (Fall 2014) 

Program Coordinator:

Merith Weisman. merith.weisman@sonoma.edu or (707) 664.3202