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CONSTRUCTIONManagementHUMANRESOURCEManagementNEWPROFESSIONALSOCIALMEDIACertifcateNEWHOSPITALITYANDTOURISMManagementSCHOOLOFEXTENDEDANDINTERNATIONALEDUCATIONSonomaStateUniversityWINEBUSINESSManagementSPRING2014PATIENTNAVIGATORCertifcate INFORMATIONMEETINGSAttendaninformationmeetingtomeettheprogramcoordinatorlearnmoreaboutprogramrequirementsandcourseofferingsaswellasnetworkwithotherprofessionals.ConstructionManagementCerticateProgramTuesdayJanuary72014600-800pmSalazarHallRoom2019NEWHospitalityandTourismManagementCerticateProgramTuesdayJanuary72014700-900pmSalazarHallRoom2013HumanResourcesManagementCerticateProgramTuesdayJanuary72014645-845pmSalazarHallRoom2025NEWProfessionalSocialMediaCerticateMeetingonGoogleHangoutsThursdayJanuary22014600-730pmONLINEPROFESSIONALDEVELOPMENTHundredsofcoursestochoosefrominaconvenient6-weekformat.AneasywaytolearnatyourownpaceanywhereanytimeBrowseourvariedonlineofferingsforprofessionaltechnicalorpersonaldevelopment.Non-creditmostcoursesare109andyouearnyourcerticateofcompletion.ONLINECareerTrainingOnlineprogramsdesignedtoprovidetheskillsnecessarytoacquireprofessionallevelpositionsforin-demandoccupations.LearnsoughtafterjobskillsStartanytimeSetyourownpaceAffordablypricedDesignedbyateamofprofessionalsfromeachrespectiveeldwhoworktoprovideyouwithaneffectiveweb-basedlearningexperience. HOSPITALITYTOURISMMANAGEMENTCERTIFICATETheHospitalityandTourismcerticateprogramisdesignedtoofferanoverviewofhospitalityandtourismmanagement.Specicallyavarietyofhospitalityandtourismindustrysectorssuchashotelsrestaurantsmeetingsconventionseventmanage-mentcruiselinesandthetourismindustrywillbediscussedindetail.Thecerticateprogramwillhelpstudentsbetterunderstandthenatureofthemulti-facetedhospitalityindustryandthefunctionsofeachhospitalityandtourismsegment.Thiswilleventuallyhelpstudentsndtheircareeropportunitiesinthehospitalityandtourismindustry.RequiredtextbookHospitalityToday.AnIntroduc-tion7thEditionAngeloR.M.VladimirA.N.2010.SupplementalTextSettingtheTableTheTransformingPowerofHospitalityinBusinessMeyerD.2006.KyuhoLeePh.D.n12mtgsThJan23-Apr177-940pmnoclassMar20nSalazarHall2019nBUS800421136hoursCEU1195Formoreinformationaboutthisprogramgotohttpwww.sonoma.eduexedhtpPROFESSIONALSOCIALMEDIACERTIFICATETheProfessionalSocialMediaCerticateprovidesparticipantswithtrainingandexperiencedevelopingasocialmediacampaignintheirindustry.Thisprogramcombineshands-onexperienceandtheopportunitytolearnfromothers.Theprogramwillyieldacerticateandwillincreasedintentionalitycompetencycondenceandexperiencenotattainedthroughindividualindependentcontentexploration.Allparticipantsshouldbringalaptoptoeachclasssession.MerithWeismann15mtgsThJan23-May86-930pmnoclassMar20nSalazarHall2016nLIBS800421453hoursCEU1050Formoreinformationaboutthisprogramgotohttpwww.sonoma.eduexedpsmNEWCertifcatePrograms CertifcateProgramsCONFLICTRESOLUTIONCERTIFICATEPROGRAMInformationmeetingsareheldbeforethestartofeachsemester.NOTEIfyouhavereachedthepointintheprogramwhenyouneedtocompleteIndependentLearningAorBpleaseemailtheprogramcoordi-nator.orcallherat707664-3977forenrollmentinstructions.CONFLICTRESOLUTIONFOREDUCATORSThishighlyinteractivehybridcourseface-to-faceplusonlinewillgiveeducatorshands-onpracticeinintegratingconictresolutionskillsintotheirownschoolsandclassrooms.Wellpresentcreativewaystoteachcommunicationandconictskillsresourcefulresponsestoconictssuchasbullyingandharassmentandhowtomovefrombeingby-standerstoactiveallies.Classmemberswillworkcollaborativelywitheducatorswithsimilarinterests.JoyA.MeekerM.A.n1mtgSuFeb239am-5pmonlinenSalazarHall2016nPSY49041661unit225CROSS-CULTURALCOMMUNICATION14hoursCECreditMFTLCSWMCLEEverypersoninthisGlobalVillagedealswithmanyculturesandmanymustmakeprofes-sionaljudgmentswithdeepmulticulturalimplications.Howdoweunderstandourowncul-tureandthemultiplecultureswithinitWhatdowendatthemulticulturalcrossroadswepersonallyencounterandhowdowerespondnowtocross-culturaldiversityandstrifeHowcanwelearntohearmoreaccuratelydropstereotypicalnotionsandinteractmoresensi-tivelyHowdoweproblemsolveandcommunicatemoreproductivelyThisinteractiveandexperientialclassexplorestheproblemsweseeanddiscusseswhattoolscanbeconsideredinordertobetterunderstanddifferencesandthenhonorandbridgethem.Gradeonly.Urslaeuchlin2mtgsSaSuMay349am-5pmnSalazarHall2013nPSY49041681unit225FOUNDATIONSOFCONFLICTRESOLUTION28hoursCECreditMFTLCSWMCLEThiscourseintroducesthecorehistoricalandtheoreticalrootsoftheinterdisciplinaryeldofconictresolution.Throughreadingsanddiscussionparticipantslearnthediversetypeofconictinterventionsavailableincludingeducationde-escalationnegotiationme-diationandnonviolentengagementandtheabilitytodiscernwhichapproachislikelytobeproductive.Studentsstrengthentheircapacitytoanalyzeandrespondtothecom-plexityofconictonmultiplelevelsincludingpersonalsocialandinterculturalaswellascontextsincludingpersonalfamilyworkplaceandcommunity.Thishighlyinteractivecoursefocusesonexpandingstudentsabilitiestorespondproductivelytoconictsinwaysthatenhancethepotentialforpositivepersonalgroupandsocialchange.Gradeonly.JoyA.MeekerM.A.n3campusmtgsSaSuFeb1-2Feb229am-5pmonlinenSalazarHall2016nPSY49041652Units450GROUPFACILITATIONSKILLS14hoursCECreditMFTLCSWMCLEThishighlyexperientialclassgivesparticipantsanopportunitytolearntheprinciplesbehindeffectivemeetingfacilitationwhilepracticingthoseskillsinasupportiveenvironment.Strate-giesforproblemsolvingreachingclosurehandlingcontroversialissuesanddealingwithdifcultbehaviorsareexaminedandtested.TopicsincludeAssessingyourabilitiesasafacilitatorBecomingfamiliarwiththebasicelementsofeffectivemeetingsUnderstandingtherolesandresponsibilitiesofthefacilitatorrecorderandgroupmembersIdentifyingandpracticingtheskillstoeffectivelyfacilitatemeetingsDevelopingcompetencyindealingwithchallengingpeopleandissues.Gradeonly.JAErisWeavern2mtgsSaMar189am-5pmnCarsonHall14nPSY49041641unit225 INDEPENDENTLEARNINGARESEARCHANDPLANNINGPrerequisitesSurveyoftheFieldPracticeinConictResolutionandformalaccep-tanceintotheCerticateProgramandconsentofmentor.Onlineregistrationisnotavailableforthiscourse.RegistrationisonlyavailablethroughtheProgramCoordinator.14hoursCECreditMFTLCSWMCLEWorkingwithafacultymentorstudentsresearchanddesignalearningcontractinor-dertopursuetheirparticularinterestswithintheeldofconictresolution.Thecontractmayincludeformaltrainingoutsidetheprogramindependentresearchorstudyorexperientiallearning.PleasecontactBethWarnerProgramCoordinatorformoreinfor-mation.CRNConly.TBASTAFFBYARRANGEMENTnPSY49542331unit338INDEPENDENTLEARNINGBFINALPROJECTPrerequisitesSuccessfulcompletionofIndependentLearningA.Onlineregistrationisnotavailableforthiscourse.RegistrationisonlyavailablethroughtheProgramCoordinator.Workingwithafacultymentorstudentsresearchanddesignalearningcontractinordertopursuetheirparticularinterestswithintheeldofconictresolution.Thecontractmayincludeformaltrainingoutsidetheprogramindependentresearchorstudyorexperientiallearning.PleasecontactBethWarnerProgramCoordinatorformoreinformation.CRNConly.TBASTAFFBYARRANGEMENTnPSY49542341unit338OVERCOMINGFEAROFCONFLICT14hoursCECreditMFTLCSWMCLEConicttendstobeavoidedbecausefewpeopleknowthestrategictoolstohandleiteffectively.Thisworkshopspecicallyaddresseshowtoovercomeanxietywhichcanbebasedonfearofconictfearoffailureandfearofrejection.Thetool-basedapproachgivesconcreteskillstohelpyoubebothhighlyeffectiveandempatheticbringingmoreclientsintoyourpractice.Studentswilllearntoimproveconictedrelationshipsinanatmo-sphereofunconditionalfriendlinesscongenialityandcamaraderiewherepeoplecantryoutnewtoolswhilehavingfunIleneWolffMFTn2mtgsSApr52610am-4pmnSchulzInformationCenterRoom1121nPSY49042321232THEARTOFLISTENING14hoursCECreditMFTLCSWMCLETheArtofListeningclassisdedicatedtohelpimproveyourcommunicationskillsnomatterwhatprofessionyouarein.Itisestimatedthatlisteningrepresents40ofourcommunicationprocessanditisthechannelmostoftenusedforlearning.Thishighlyinteractiveclasswillincludelectureroleplaysandgroupexercises.Thecoursewillhelpdevelopessentialskillsforimprovinglisteningandenhancingonesoverallcommunicationexperience.Gradeonly.PatriciaA.Shanahann2mtgsFFeb71-7pmSFeb89am-5pmnSalazarHall2013nPSY49041671unit225CertifcateProgramsPATIENTNAVIGATORCERTIFICATEPROGRAMBeapioneer.MakeanimpactintheemergingandchangingUShealthcaresystems.JoinanexcitingnewmovementtointroducePatientNavigatorswithanIntegrativeHealthSpecialtyintotheland-scapeofwesternmedicine.OuryearCerticateProgrampreparesgraduatestodojustthatOurnextcohortbeginsintheFallof2014.Formoreinformationaboutthisprogramgotohttpwww.sonoma.eduexedpatient-navigator CertifcateProgramsCONSTRUCTIONMANAGEMENTCERTIFICATEPROGRAMEFFECTIVEDESIGNCONSTRUCTIONTEAMLEADERSHIPForabuildingprojecttotranscendordinaryconstructionandentertherealmoftruearchitectureexpertdesignandconstructionprojectmanagementisessential.Thedesignandconstructionteamleadersmustfacilitatethis.Learnhowyoucandoit.Thiscoursewillpresentthebasichistorytheoryvocabularyandprocessesthatgointothecreationofarchitecturaldesigns.Wewilloutlinethedesignpermittingandprojectmanagementcommunicationprocessesaswellasevaluatingandunderstandingeffectiveteamdynamics.Ultimatelymutualrespectandunderstandingwitheffectiveteamleadershipisthegreaseonthegearsofdesignandconstructionteammanagement.Wm.MarkParryAIACSIn10mtgsWJan22-Apr27-10pmnoclassMar19nSalazar2014nES800420930hoursCEU272RISKMANAGEMENTFORTHERESIDENTIALREMODELERResidentialremodelingcontractorsaresubjecttoahigherdegreeofriskthanmost.Itsnowonderthatthefailurerateintheconstructionindustryishighestinthisthelargestmarketsegmentoftheindustrypopulatedwithahighproportionofsmallbusinesses.Thiscourseaddressestherisksacrossthefullscopeoftheresidentialremodelersbusinessandprovidesstrategiesandtoolstomanagethoserisks.Topicsincludetypesofriskconstructioncom-plaintsanddisputeavoidanceresolution.PeterDalyn10mtgsThJan23-Apr37-10pmnoclassMar20nSalazarHall2014nES800421030hoursCEU272CALIFORNIALABORANDEMPLOYMENTLAWThiscoursewillcompletelyfamiliarizestudentswithallphasesofbothfederalandstateemploymentlaw.Fundamentalenoughfornoviceemployersthecoursewillbeofimmensevaluetoseasonedemployersaswell.WewillcoverWageandHourLawHiringTechniquesandtheLawHowtoAvoidaWrongfulTerminationLawSuitImmigrationandtheLawWorkersCompensationAbuseandFraudDiscriminationandHarassmentIssuesSafetyIssuesandtheInjuryIllnessPreventionPlanPrevailingWageDocumentationEvaluationsandEmployeeHandbooksViolenceintheWorkplaceTheseinteractiveanddynamicseminarsincluderole-playsscenariosandproblemsolvingexercises.Studentswillalsoreceivecomprehensivehandoutssummarizingtheimportantpointsofeachtopic.LarryLevyn10mtgsTJan21-Apr17-10pmnoclassMar18nSalazarHall2014nES800420830hoursCEU272 CerticateProgramsHUMANRESOURCEMANAGEMENTCERTIFICATEPROGRAMFordetailedinformationaboutthisprogramseewww.sonoma.eduexedhuman-resource.TheHumanResourceManagementCertifcateProgramteachestheskillsandknowledgerequiredtosuccessfullymanagethehumanre-sourcesintodayscomplexbusinessenvironment.Coursesaresched-uledonTuesdayevenings645pm-940pmontheSonomaStateUni-versitycampus.TheprogramcombinestechnicalknowledgewithskillbuildinginthefollowingareasManagementPracticesManagingaDiverseWorkforceTheLegalContextSelectionandPlacementTrainingandDevelopmentCompensationBeneftsAdministrationConictandDisputeResolutionEmployeeandLaborRelationsEmployeeDevelopmentHealthSafetyandSecuritySarahDoveM.I.M.M.n12mtgsTJan14-Apr8645-940pmNoclassMar18nStevensonHall3030nBUS800415736hoursCEU625LifelongLearningOLLIofferstheverybestcontinuingeducationwithnotestsandnogrades.DistinguishedSSUfacultyandotherBayAreaeducatorsenjoysharingtheirexpertisewithOLLIstudentswhoselifeexperienceandintelligenceenrichtheexchangeofideas.OLLIatSSUisoneofover100OsherLifelongLearn-ingInstitutesnationwide.JoiningOLLIatSSUmeansdiscoveringnewfriendsnewknowledgeandnewwaystobringmeaningandenjoymenttoyourlife.QUICKFACTSANDBENEFITS6-weeksessions2hoursclassesCourseoptionsonecoursetwocoursesandunlimitedStaymentallyhealthyandexplorenewinterestsMeetnewpeopleGreatvalueandnoprerequisitesexceptadesiretolearnSSUCAMPUSWINTERCLASSESJANUARY21FEBRUARY272014SPRINGOPENHOUSEMondayMarch102014SPRINGCLASSESSTARTMARCH24ForcompletecoursedescriptionsfacultybiographiesandinformationaboutourothercampusesatOakmontandHealdsburggotowww.sonoma.eduexedolliNoGrades.NoTests.LearningfortheJoyofItOSHERLIFELONGLEARNINGINSTITUTEATSSUOFFERINGSTIMULATINGCLASSESFORADULTSAGE50ORBETTER ATTENTIONMANAGEMENTINTHEAGEOFDISTRACTIONInthis247worldmanyofusfeelwehavetoomuchtodoandtoolittletimetodoit.Inordertocopepeoplearetoldtheyshouldworkontheirtimemanagementskills.ButistimetheentireproblemOristheabilitytofocusafactorInthiscoursewewillexplorethephenomenonoftimewhatitishowitismeasuredandhowweexperi-enceit.Wewillalsopracticewaysofgaininggreaterfocusandconsiderhowweasacommunitycanworktogethertocreateamorehumanpaceoflife.ElizabethWarnerM.A.n2mtgsSMar22Apr129am-1pmnCarsonHall37nLIBS33642371unit280THECULTURALPORTFOLIOThisclasswillchallengethestudentsperceptionsaboutwhatcanandcannotbediscussedinaclass.WewillexplorethefollowingquestionsHowdoyoulabelyourselfThroughwhateyesdoyouseetheworldWhatistheintersectionalityofvariousself-labelsincludingracegenderorientationwealthetc.HowdotheselabelsshapeourthinkingteachinglearningandprivilegeInansweringthesequestionswewillsuggestwaystopracticallyapplymulticulturaleducationinameaningfulwaytoallparticipantsintheclassroomandintheworkplace.WewillengageintheprocessofenvisioningandcreatingtheartifactknownastheCulturalPortfolio.GroupdiscussionaswellasonlineconversationswillhelpcreatetheframeworkforunderstandingandteachingtheCulturalPortfolio.AthenaKautschToddSidersn2mtgsSaJan25andFeb89am-2pmonlinenSalazarHall2014nLIBS33641691unit280SPECIALSTUDIESMUSEUMCOLLECTIONSMANAGEMENTThiscourseisanoverviewoftheprinciplesandpracticesofmanagingandcaringfortodaysmuseumcollections.Classeswillrelatetodifferenttypesofcollectionsincludingarthistoryandanthropologyaswellasdifferentmodelsofmuseumspublicprivateandcorporate.Lectureswillfocusonaccessioningobjecthandlingandstoragetravelingexhibitionspreventativeconservationcollectionsplanningandriskmanagement.GuestspeakersandtoursofBayAreamuseumswillroundoutthetopics.DinahHoughtalingM.A.NinaFairlesM.A.n15mtgsFJan13-May510am-12pmnArtsBuilding102nARTH49542152units560PSYCHOLOGYINTUITIONTHELIGHTOFINNERGUIDANCE14hoursCEUcreditMFTLCSWInthiscourseyouwilllearnhowtorecognizeanddevelopyourintuitioninordertoguideyouinvariousareasofyourliferelationshipscareerhealthandwell-beingspiritualitydecision-makingproblemsolvingnancialprosperitysportscreativityetc..Theemphasisofthiscourseisonthedevelopmentofpracticalintuitiveskillsthatyoucanapplyimmedi-atelytoyourlife.Literatureandresearchfromvariousdisciplineswillbepresentedregard-inghowintuitionisrecognizedinterpretedanddeveloped.DavidSowerbyPh.D.n2mtgsSaMar189am-5pmnStevensonHall3046nPSY49041701unit205nPSY800417114hoursCEU155ProfessionalDevelopmentAcademicCredit WINEBUSINESSINSTITUTESEMINARSTheseseminarsareopentothepublicandmaybetakenindividuallyortogethertoearnaCerticate.TheWineBusinessInstituteofferstwoindustrydrivencerticateprogramoptionsTastingRoomManagementandWineIndustryFinanceandAccounting.FINANCEANDACCOUNTINGSEMINARSBUDGETINGFORECASTINGANDBESTPRACTICESFORWINEBUSINESSAneffectivebudgetservesasaroadmapforyourcompanysfuturegrowth.Thissemi-narwillfocusonbestpracticesandbuildingbudgetsandforecastsforwineindustrybusinesses.Touchingoncostofgoodssoldcapitalexpenditurescashowforecast-ingandmakinggoodassumptionsyoullseeimmediateanddirectbenetsfromthesepracticalhands-onbudgetprinciplesandstrategies.EarlyRegistrationDiscountsave30IfyouregisterbyFeb6thefeeforthiscoursewillonlybe150.RickBolandMBAn1mtgThFeb131-5pmnSchulzInformationCenterRoom1121nBUS80041784hoursCEU180FACOREINTROTOFINANCEANDACCOUNTINGFORTHEWINEINDUSTRYIntendedforthoseindividualswithnoprioreducationorexperiencewithnanceandaccountingprinciplesthisshortseminarwillreviewsomebasicconceptsasappliedtothewineindustryandwillprepareyoutotakethecoreseminarsrequiredfortheFinanceandAccountingCerticate.Topicsreviewedwillincludenancialstatementsratioanalysistimevalueofmoneyownershipstructurestaxationbasicsandcostaccounting.EarlyRegistrationDiscountsave30IfyouregisterbyJan30thefeeforthiscoursewillonlybe150.ToniMohengn1mtgThFeb68am-12pmnSchulzInformationCenter1121nBUS80041734hoursCEU180ELECTIVEUSINGQUICKBOOKSINTHEWINEINDUSTRYThecoveroftheboxsaysyouwillbeupandrunninginnotime.AndyesmanypeoplesimplyprintchecksthenhandtheleofftotheCPAattaxtime.ThesmartbusinessownerhowevershouldlearnhowtousethemanypowerfultoolsinQuickBookstohelpmanagetheday-to-daydecisionsofrunningthebusiness.Andinthecomplexworldofwinerieswhereyouwontseeaprotfromthisyearsharvestforanothertwoyearsormoreitisessentialtomonitorthebusinesstoensureitisontrack.WewillalsodemonstratethemostcommonprocessesbuiltintoQuickBooksthatwillsaveyoutimeplusothertaskssuchassettingupbudgetsrunningreportsincludingthemostcriticalonesusingthecreditcardfeatureandmore.QuickBookshasawonderfulfeaturethatdumpsreportsintoExcelsowewillalsoshowyousomeExceltips.Forthosewinerieswithtastingroomswewillshowhowtomanuallyintegrateyourpointofsaleinformation.Andnallywewilldiscussthebestpracticestodeterfraudandembezzlement.YouwillleavewithcheckliststemplatesanddiagramsofprocedurestostartunleashingthefullpowerofQuickBooks.EarlyRegistrationDiscountsave30IfyouregisterbyJan30thefeeforthiscoursewillonlybe150.JeanetteTann1mtgThFeb61-5pmnSchulzInformationCenter1121nBUS80041744hoursCEU180ELECTIVEWineBusiness FINANCIALACCOUNTINGFORTHEWINEINDUSTRYExplorethechallengesandrecentupdatesinwineryaccountingandnanceissues.Thiscoursecoversindustryspecicaccountingandreportingforwineryprotandlossstatementsandbalancesheetsincludingtastingroomaccountingsalesdiscountsandpromotionswineryassetsanddepreciationwineryintangiblescostsegregationandinventorycosting.EarlyRegistrationDiscountsave30IfyouregisterbyFeb5thefeeforthiscoursewillonlybe150.CorinneMeddaughMBACPAn1mtgWFeb128am-12pmnIvesHallRoom24nBUS80041754hoursCEU180FACORECALCULATINGTHETRUECOSTOFYOURWINEThereasonmostsmallbusinessesespeciallywineriesfailisbecausetheydonotknowtheirtrueCostofGoods.Thisclassisamustforwineryownersandtheiraccountingstaffandwilldemystifythemostcomplexaspectofwineryaccounting.KnowingtheCOGswillenablethemanagementteamtobuildasustainableandprotablebusi-ness.Afterattendingthisclassyouwillbeabletocalculatethetruecostsofbothbulkwineandbottledwine.InessenceyouwilllearnaboutCapitalizedCostsOverheadCostAllocationCostPoolsandStandardCostingbutwewilldoitusingplainunintimi-datinglanguagetodemonstratehowtocalculateboththebulkwinecostandthenalbottlingcost.EarlyRegistrationDiscountsave30IfyouregisterbyFeb5thefeeforthiscoursewillonlybe150.JeanetteTann1mtgWFeb121-5pmnArtsBuilding108nBUS80041764hoursCEU180FACOREMANAGERIALACCOUNTINGFORYOURWINEBUSINESSExaminebestpracticesinwinerybusinessmanagementreportingincludingsuchkeyperformanceindicatorsassalesnetsalesbillbacksdiscountsandpromotionsdepletionscostofgoodssoldtastingroommetricsandotherwineryexpenses.Com-parisonstonancialratiosandbenchmarkingareexploredforinternalmanagementreporting.Enrollmentislimitedsopleaseregisterearly.EarlyRegistrationDiscountsave30IfyouregisterbyFeb6thefeeforthiscoursewillonlybe150.CorinneMeddaughMBACPAn1mtgThFeb138am-12pmnSchulzInformationCenterRoom1121nBUS80041774hoursCEU180FACOREMANAGEMENTANDCOMPLIANCESEMINARSPRACTICALVINEYARDMANAGEMENTPracticalVineyardManagementexplorestheinterconnectednessbetweenvineyardinputsthedollarsspentandhowtomaximizeprots.Theclasswillhelpyoutorecog-nizeanddevelopyourownpersonalsystemtomeasureyourinputsversusoutputsinrelationshiptoyourvineyardhealthandperformancegrapequalityandyourbuyersexpectations.Theclasswillalsogiveyouexamplesonhowtonegotiateandwritegrapepurchaseagreementsandplantingcontractsandhowtodevelopaseasonalbudget.EarlyRegistrationDiscountsave30IfyouregisterbyMar5thefeeforthiscoursewillonlybe150.AaronDeBeersn1mtgWMar128am-12pmnIvesHallRoom24nBUS80041794hoursCEU180ELECTIVEWineBusiness INTRODUCTIONTOTASTINGROOMMANAGEMENTAproperlyfunctioningtastingroomisakeycomponenttoawineryssuccess.Whetheryourecurrentlyawineryownerseekingtooptimizesalesandprotabilityoramemberofthetastingroomstafflookingtoadvanceintomanagementthiscoursewillprovideyouwithareviewofthekeycomponentstomeetthosegoals.Theclasswillfocusonphysicalfacilitiesmanagementinventorycontrolemploymentandcompensationissueswineeducationandsalesmanshiptrainingpromotionandmerchandising.EarlyRegistrationDiscountsave30IfyouregisterbyMar13thefeeforthiscoursewillonlybe150.JilChildn1mtgThMar208am-12pmnSchulzInformationCenter1121nBUS80041874hoursCEU180TRCOREBUYINGANDSELLINGAWINERYORVINEYARDThisseminarwillfocusonthetaxnancialbusinessandpersonalissuesrelatedtothesaleofawineryorvineyard.Thesessionwillfocusonsuccessionplanningevaluatingstrategicalternativesvaluationandadiscussionofthealternativestructuresforthepurchaseandsaleofwineries.EarlyRegistrationDiscountsave30IfyouregisterbyMar12thefeeforthiscoursewillonlybe150.JaySilversteinJDLLMn1mtgWMar198am-12pmnSalazarHall2016nBUS80041854hoursCEU180ELECTIVENAVIGATINGTHEREGULATORYPROCESSFOROBTAININGAUSEPERMITFORAWINERYANDTASTINGROOMMostcountiesrequireausepermitforawineryandtastingroom.Theland-useprocessforobtainingarequiredusepermitinforanewwineryandtastingroomoranexistingexpandingfacilityhasbecomeexceedinglycomplex.Thiscourselooksattheprocessandwalksyouthroughthevariousagencieswhomayhavetoweighinwhatconsultantsandreportswillbeneededwhatissuescanariseandcausedetourshowtoworkwiththeplanningstaffattheplanningagencycrucialfoodandeventissuesandtheprocessofandstrategiesforthehearinginfrontoftheapplicableplanningagencyandanyappeals.EarlyRegistrationDiscountsave30IfyouregisterbyMar12thefeeforthiscoursewillonlybe150.RichardIdelln1mtgWMar191-5pmnSalazarHall2016nBUS800418614hoursCEU180ELECTIVESTATECOMPLIANCEFORDIRECTSHIPPINGAHANDS-ONOVERVIEWThiscoursewilltakeahands-onapproachtohelpingthestudentsunderstandtheprocess-esforcomplyingwiththecomplexarrayofstateregulationsfordirectshippingofwine.Thecoursewilldescribetherequirementsforregistrationandreportinginallstatescoverthetaxandalcoholregulatoryrequirementsforwineshippinganddiscussthefutureofdirectshippingregulations.EachparticipantwillreceivethelatestmaterialsfromtheWineInstitutewhichincludesallrequiredstateformsandinstructionsfortheircompletion.ThisisaCORECOURSEfortheTastingRoomManagementCerticateProgram.InFallthecorecourseofferedisCurrentandUpcomingWineryComplianceIssues.Eitheroneofthesecoursessatisesthecompliancerequirementforthecerticate.Youdonotneedtotakethemboth.EarlyRegistrationDiscountsave30IfyouregisterbyMar13thefeeforthiscoursewillonlybe150.SteveGrossn1mtgThMar201-5pmnSchulzInformationCenter1121nBUS80041884hoursCEU180TRCOREWineBusiness MARKETINGANDPUBLICRELATIONSSEMINARSDESTINATIONMARKETINGAtastingroomismorethanawinerysalesoutletitsadestinationforvisitors.InthisfourhourseminarPaulWagnerwilladdressthedifferencesbetweenaretailsalesroomandavisitordestinationandexplainhowthosedifferencesshouldaffectyourmarket-ingeffortsintermsofaudiencemessaginganddelivery.EarlyRegistrationDiscountsave30IfyouregisterbyMar5thefeeforthiscoursewillonlybe150.PaulWagnern1mtgWMar121-5pmnArtsBuilding108nBUS800418014hoursCEU180ELECTIVEWINERETAILINGThisseminarwillguideparticipantsthroughvarioustopicsinregardstosellingyourwinethroughretailoutlets.Topicscoveredincludeproductconceptandpricingpositioningforsustainedsuccesstraditionaldistributionanddistributorrelationsdirect-to-consum-ermanagementcoreproductsandlineextensionspublicandpressrelationsandkeyaccounttargetingandmanagement.EarlyRegistrationDiscountsave30IfyouregisterbyMar6thefeeforthiscoursewillonlybe150.MichaelYurchn1mtgThMar138am-12pmnSchulzInformationCenterRoom1121nBUS800418114hoursCEU180ELECTIVEHOWTOBUILDAPROFITABLEWINECLUBOverthelastfewyearswineclubshaveemergedasaneffectivetooltoconnectwithconsumersandastrongprotcenterformanywineries.Withtheproliferationofwineclubsandasofteconomyitisbecominghardertoattractandretainmembers.Thisseminardelvesintothestrategiesandtacticsofconnectingmembersandpotentialmemberswithwineclubs--frompromotingandsellingwineclubmembershipsthroughthewebe-newslettersandthetastingroomtovalue-addsthatconnectandretainmembers.SessiontoincludePositioningthewineclubinthemindsofconsumersValue-addswhatwineclubcustomersreallywantSalesstrategiestobringinnewmembersDifferentiationmakingawineclubstandoutEarlyRegistrationDiscountsave30IfyouregisterbyMar19thefeeforthiscoursewillonlybe150.ElizabethSlatern1mtgWMar268am-12pmnIvesHallRoom24nBUS80041894hoursCEU180TRCOREWineBusinessOPENUNIVERSITYNoFormalAdmissionRequirementsThroughOpenUniversityanyonewhoisnotformallyadmittedtoSSUmaypartici-pateinregularUniversityclasses.Seethefollowingregistrationinformation.HowtoRegisterforOpenUniversityViewtheSSUScheduleofClassesonlineathttpsonoma.eduacademicssched-ule.htmlandpickupanenrollmentformfromExtendedEducationinStevensonHall1012. HOWTOCREATEANDEXECUTESUCCESSFULWINERYEVENTSHowcanyoucreateunforgettableeventsthataresuccessfulatsatisfyingyourguestsaswellasyourCFOWhenitcomestoplanningsuccessfuleventstherearetwopartiestopleaseyourguestsandyourwinery.Fromcreatingeventsthatalignwithyourwinerybrandtomarketingtheeventstotherightaudiencethiscoursewillguideyouthroughtheinsandoutstocreateandexecutesuccessfuleventsforyourwinery.AttendeeswilllearnhowtoDevelopsuccessfuleventsforyourwinerybrandSegmentandmarketyourwineryeventsbasedontherightaudienceEstablishtherightgoalsbasedonyoureventtypeIncreasesalesandwineclubsignupsatyoureventsIdentifytheproperpermittingneededforyoureventEarlyRegistrationDiscountsave30IfyouregisterbyMar19thefeeforthiscoursewillonlybe150.PilarMustafan1mtgWMar261-5pmnArtsBuilding108nBUS80041904hoursCEU180TRCORECONVERTINGYOURWEBSITETOAMOBILEFRIENDLYSITEAsmoreandmoreoftheworldSwebtrafcisviewedonmobiledevicesbothphoneandtabletyouaremissingsalesandconversionopportunitiesbynothavingamobile-friendlywebsite.InthisclasswelllookatThehistoryofwebdevelopmentanditspossiblefutureReallifeexamplesoftrafcguresfordesktopversusmobilewebsitesUsinganalyticstohelpyoudecideonyourmobilewebsitesnavigationandcontentWebsiteowwherepeopleenterandexitwebsitesandwhyThedifferencebetweenresponsivedesignandmobileoptimizedsitesUserinterfaceandwhattheconsumerexperiencesTestingyoursitebygettingoutsideinputEarlyRegistrationDiscountsave30IfyouregisterbyMar20thefeeforthiscoursewillonlybe150.AndrewHealyn1mtgThMar278am-12pmnNapanBUS80041914hoursCEU180ELECTIVESELLINGTHROUGHTHETASTINGROOMIfitsnotallaboutthewinewhatisitallaboutThesimpleandyetmuchoverlookedanswerisitsallaboutyourvisitors.Startvisitorsontherststepofanamazingandemotionaljourneythattakesthemfromrsttimebuyerstoloyalandlong-termcustomers.ElizabethSlaterdelvesintothepsychologicalaspectsofcreatingambassadorsforyourwinery.DevelopyourabilitiestomakethesalethroughasingularprocessLearningtoengageanddisengageHowwhatyousayencouragesabuyingresponseArewesellingattherighttimeWhathaveyoudoneforyourvisitorstodayAllthesesalestechniquesandmorewillbethoroughlyexploredduringthissession.LearnthesalesprocessandenjoysellingEarlyRegistrationDiscountsave30IfyouregisterbyMar20thefeeforthiscoursewillonlybe150.ElizabethSlatern1mtgThMar271-5pmnNapanBUS800419214hoursCEU180ELECTIVEWineBusiness CREATINGSOCIALMEDIACONTENTOneofthebiggestchallengesthatwerefacedwithintheSocialMediarealmiscurat-ingcontentandmakingsurethatourSocialMediacontentisbrandfocusedwithoutdoingtoomuchtalkingaboutthebrand.InthisclasswelllookatTheSocialCircleandwhyallofyoursocialmediaeffortsshouldbefocusedonget-tingpeopletoyourwebsitePlanningyourcontentputtinginplaceacontentcalendarMonitoringtheonlineworldsothatyoucaninteractwiththosewhoaretalkingaboutyouCreatingyourownre-usablecontentwithbloggingandvideoSourcingimagesandrespectingcopyrightShortenedURLstohelpyoutrackandmeasureyourcontentseffectivenessReportingplatformsthatallowyoutotrackandmeasuretheimpactofyoureffortsEarlyRegistrationDiscountsave30IfyouregisterbyMar21thefeeforthiscoursewillonlybe150.AndrewHealyn1mtgFMar288am-12pmnNapanBUS80041934hoursCEU180ELECTIVEMODERNWINESALESCHANNELSAlthoughtheDirecttoConsumerchannelistheultimateprotavenueitcanalsohaveitschallengesandcanbedifculttogroworevensustain.OnpremiseandoffpremisearetraditionalalternativesbutaswinecultureinAmericaexpandsnewsub-channelssuchasmembershipbasedordealofthedaywebsitescontinuetoemerge.Beingfullyawareofthemultitudeofwaystosellwineiskeyinachievingtherightbalanceinchannelplace-ment.Thisseminarwillanalyzethemoderndevelopmentsinwebandmobilebasedsocialmediasupportedwinesalesandhelpproducersunderstandhowtheycanutilizetechnol-ogytosupporttheirsalesefforts.Placingtherightwineintherightchannelinarapidlychangingwineworldisbecomingincreasinglymoreimportantandthisclasswillprovideanawarenessofthediversityofchannels.EarlyRegistrationDiscountsave30IfyouregisterbyMar21thefeeforthiscoursewillonlybe150.GenceAltonM.A.n1mtgFMar281-5pmnNapanBUS80041944hoursCEU180ELECTIVEWineBusinessWINEENTREPRENEURSHIPFordetailedinformationaboutthisprogramgotowww.sonoma.eduexedwine.ForinformationabouttheWineBusinessInstitutegotowww.sonoma.edusbewine-business-institutePeopleoftenthinkofthewinebusinessintermsofmakingwineorsellinggrapes.Thecom-plexityoftendingtoavineyardorproducingwineoftenoverwhelmsentrepreneurslookingtostartawineryortheownersofsmallfamilybusinessesinthewineindustry.Asaresultthejourneyintowinebecomesstressfulorchaotic.Thefocusofwineentrepreneurshipistopro-videprincipalsofsmallwinebusinessesorthosewhoaspiretoentertheindustrywiththespaceandthetimetoreectontheirvision.Itwillaidthemindevelopingabusinesspathforaprotablenewproductnewbusinessorcareerinthewineindustry.Overeightweeksparticipantsintheseminarwillbeexposedtokeyaspectsofthewinebusinessincludingtheregulatoryclimateformakingandsellingwinenancialframeworkstodevelopavineyardandwineryorcreateavirtualbrandanddifferentmodelsforprotability.Youwillhearfromindustryleadersandveteranswhowilldescribetheirexperiencesandlessonslearned.EarlyRegistrationDiscountsave150IfyouregisterbyFeb20thefeeforthiscoursewillonlybe750.AnisyaThomasFritzPh.Dn8mtgsThFeb27-Apr246-9pmnoclassApr17nSalazarHall2024nBUS800426324hoursCEU900 WINEBUSINESSMANAGEMENTCERTIFICATEONLINEThisprogramisofferedentirelyonline.Becausethisprogramisonlineonlyitrequiressomeactionstobetakenbeforetheclassbegins.TondoutwhattheyaregotoWhatToDoBeforeYourOnlineClassathttpwww.sonoma.eduexedmiscimportant-information-for-ssu-online-students.htmlFOUNDATIONThiscourseoffersanoverviewofglobalwinecommercehowwineisdistributedandsoldaroundtheworld.TimHanninOnlineJan22-Feb19nBUS800424416hoursCEU710orforearlyregistration590INTERMEDIATEPrerequisitesSuccessfulcompletionofFoundationLevelThiscourseprovidesanin-depthexplorationofthevariouscomponentsofthewinebusinessglobalstatisticsonwinebusinessissueswithviticultureandenologywinemarketingbrandingdistributionsalespublicrelationsandexporting.PrerequisiteFoundationTimHanninOnlineMar3-Apr28nBUS800424524hoursCEU960STRATEGICWINEMARKETINGThiscourseprovidesanintroductiontowinemarketingterminologyandconceptsinclud-ingthestepsinbrandcreationpackagingdecisionsintegratedcommunicationstrate-gynavigatingthethreetierdistributionchannelsanddirecttoconsumersales.Topicsoftastingroommanagementwinetourismimportingandexportingwinearealsopresent-ed.Theculminatingprojectisthecreationofamarketingandsalesplanforthelaunchofanewwinebusiness.Norefundswillbeissuedafterastudenthasloggedintothisclass.JaneenOlsenPh.D.nOnlineFeb26-Apr23.Thiscourseisdesignedforstudentswhohavealreadycom-pletedthefoundationandintermediatecourselevelwork.nBUS800424724CEUhours960PRODUCTIONANDQUALITYINTHEWINESUPPLYCHAINThiscourseprovidesanin-depthreviewofthebusinessissuesassociatedwithwinepro-ductionandoperationsemphasizingthebasicconceptsofwineoperationspurchasinglogisticsandsupplychainmanagementastheyapplytothewineindustry.Specictopicsincludevalueanalysistotalqualitymanagementmakebuydecisionsnegotiationandsupplierdevelopment.Norefundswillbeissuedafterastudenthasloggedintothisclass.TomAtkinPh.D.nOnlineDec17-Feb16.Thiscourseisdesignedforstudentswhohavealreadycom-pletedthefoundationandintermediatecourselevelwork.nBUS800424624CEUhours960WineBusinessEXPERIENCETHEWINETASTINGREGIONSOFFRANCE10DaystoExperiencetheWinesofChampagnetheLoireandBurgundyAprivatetourdesignedbyDr.LizThachMWandDr.JaneenOlsenCertiedSommelierinconjunctionwithEFCollegeCustomizedTours.DeparturedateWednesdayMay142014.HighlightsincludeWalkingtoursofParisExploretheChampagneregionandvisitrenownedCellarsVisitremarkablecastlesandchteausExploreChablisintheBurgundyregionVisitwineriesinGevrey-ChambertinVouguetBeauneandChassangeMontrachetForpricingandtripregistrationseehttpwww.efcollegestudytours.com1393477NoteYouwillalsoneedtoregisterwithSSUExtendedEducation.Spaceislimited. SCHOOLOFEXTENDEDANDINTERNATIONALEDUCATIONSonomaStateUniversity1801E.CotatiAve.RohnertParkCA94928707-664-2394FAX707-664-2613Websitewww.sonoma.eduexedNonproftU.S.PostagePAIDSonomaStateUniversitySPRING2014NewForcurrentSSUmatriculatedstudentsfacultyandstaff.Registerinpersontoreceivea10discountonallnon-creditCertifcatePrograms.