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MARKETINGANDPUBLICRELATIONSSEMINARSDESTINATIONMARKETINGAtastingroomismorethanawinerysalesoutletitsadestinationforvisitors.InthisfourhourseminarPaulWagnerwilladdressthedifferencesbetweenaretailsalesroomandavisitordestinationandexplainhowthosedifferencesshouldaffectyourmarket-ingeffortsintermsofaudiencemessaginganddelivery.EarlyRegistrationDiscountsave30IfyouregisterbyMar5thefeeforthiscoursewillonlybe150.PaulWagnern1mtgWMar121-5pmnArtsBuilding108nBUS800418014hoursCEU180ELECTIVEWINERETAILINGThisseminarwillguideparticipantsthroughvarioustopicsinregardstosellingyourwinethroughretailoutlets.Topicscoveredincludeproductconceptandpricingpositioningforsustainedsuccesstraditionaldistributionanddistributorrelationsdirect-to-consum-ermanagementcoreproductsandlineextensionspublicandpressrelationsandkeyaccounttargetingandmanagement.EarlyRegistrationDiscountsave30IfyouregisterbyMar6thefeeforthiscoursewillonlybe150.MichaelYurchn1mtgThMar138am-12pmnSchulzInformationCenterRoom1121nBUS800418114hoursCEU180ELECTIVEHOWTOBUILDAPROFITABLEWINECLUBOverthelastfewyearswineclubshaveemergedasaneffectivetooltoconnectwithconsumersandastrongprotcenterformanywineries.Withtheproliferationofwineclubsandasofteconomyitisbecominghardertoattractandretainmembers.Thisseminardelvesintothestrategiesandtacticsofconnectingmembersandpotentialmemberswithwineclubs--frompromotingandsellingwineclubmembershipsthroughthewebe-newslettersandthetastingroomtovalue-addsthatconnectandretainmembers.SessiontoincludePositioningthewineclubinthemindsofconsumersValue-addswhatwineclubcustomersreallywantSalesstrategiestobringinnewmembersDifferentiationmakingawineclubstandoutEarlyRegistrationDiscountsave30IfyouregisterbyMar19thefeeforthiscoursewillonlybe150.ElizabethSlatern1mtgWMar268am-12pmnIvesHallRoom24nBUS80041894hoursCEU180TRCOREWineBusinessOPENUNIVERSITYNoFormalAdmissionRequirementsThroughOpenUniversityanyonewhoisnotformallyadmittedtoSSUmaypartici-pateinregularUniversityclasses.Seethefollowingregistrationinformation.HowtoRegisterforOpenUniversityViewtheSSUScheduleofClassesonlineathttpsonoma.eduacademicssched-ule.htmlandpickupanenrollmentformfromExtendedEducationinStevensonHall1012.