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CREATINGSOCIALMEDIACONTENTOneofthebiggestchallengesthatwerefacedwithintheSocialMediarealmiscurat-ingcontentandmakingsurethatourSocialMediacontentisbrandfocusedwithoutdoingtoomuchtalkingaboutthebrand.InthisclasswelllookatTheSocialCircleandwhyallofyoursocialmediaeffortsshouldbefocusedonget-tingpeopletoyourwebsitePlanningyourcontentputtinginplaceacontentcalendarMonitoringtheonlineworldsothatyoucaninteractwiththosewhoaretalkingaboutyouCreatingyourownre-usablecontentwithbloggingandvideoSourcingimagesandrespectingcopyrightShortenedURLstohelpyoutrackandmeasureyourcontentseffectivenessReportingplatformsthatallowyoutotrackandmeasuretheimpactofyoureffortsEarlyRegistrationDiscountsave30IfyouregisterbyMar21thefeeforthiscoursewillonlybe150.AndrewHealyn1mtgFMar288am-12pmnNapanBUS80041934hoursCEU180ELECTIVEMODERNWINESALESCHANNELSAlthoughtheDirecttoConsumerchannelistheultimateprotavenueitcanalsohaveitschallengesandcanbedifculttogroworevensustain.OnpremiseandoffpremisearetraditionalalternativesbutaswinecultureinAmericaexpandsnewsub-channelssuchasmembershipbasedordealofthedaywebsitescontinuetoemerge.Beingfullyawareofthemultitudeofwaystosellwineiskeyinachievingtherightbalanceinchannelplace-ment.Thisseminarwillanalyzethemoderndevelopmentsinwebandmobilebasedsocialmediasupportedwinesalesandhelpproducersunderstandhowtheycanutilizetechnol-ogytosupporttheirsalesefforts.Placingtherightwineintherightchannelinarapidlychangingwineworldisbecomingincreasinglymoreimportantandthisclasswillprovideanawarenessofthediversityofchannels.EarlyRegistrationDiscountsave30IfyouregisterbyMar21thefeeforthiscoursewillonlybe150.GenceAltonM.A.n1mtgFMar281-5pmnNapanBUS80041944hoursCEU180ELECTIVEWineBusinessWINEENTREPRENEURSHIPFordetailedinformationaboutthisprogramgotowww.sonoma.eduexedwine.ForinformationabouttheWineBusinessInstitutegotowww.sonoma.edusbewine-business-institutePeopleoftenthinkofthewinebusinessintermsofmakingwineorsellinggrapes.Thecom-plexityoftendingtoavineyardorproducingwineoftenoverwhelmsentrepreneurslookingtostartawineryortheownersofsmallfamilybusinessesinthewineindustry.Asaresultthejourneyintowinebecomesstressfulorchaotic.Thefocusofwineentrepreneurshipistopro-videprincipalsofsmallwinebusinessesorthosewhoaspiretoentertheindustrywiththespaceandthetimetoreectontheirvision.Itwillaidthemindevelopingabusinesspathforaprotablenewproductnewbusinessorcareerinthewineindustry.Overeightweeksparticipantsintheseminarwillbeexposedtokeyaspectsofthewinebusinessincludingtheregulatoryclimateformakingandsellingwinenancialframeworkstodevelopavineyardandwineryorcreateavirtualbrandanddifferentmodelsforprotability.Youwillhearfromindustryleadersandveteranswhowilldescribetheirexperiencesandlessonslearned.EarlyRegistrationDiscountsave150IfyouregisterbyFeb20thefeeforthiscoursewillonlybe750.AnisyaThomasFritzPh.Dn8mtgsThFeb27-Apr246-9pmnoclassApr17nSalazarHall2024nBUS800426324hoursCEU900