Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
WINEBUSINESSMANAGEMENTCERTIFICATEONLINEThisprogramisofferedentirelyonline.Becausethisprogramisonlineonlyitrequiressomeactionstobetakenbeforetheclassbegins.TondoutwhattheyaregotoWhatToDoBeforeYourOnlineClassathttpwww.sonoma.eduexedmiscimportant-information-for-ssu-online-students.htmlFOUNDATIONThiscourseoffersanoverviewofglobalwinecommercehowwineisdistributedandsoldaroundtheworld.TimHanninOnlineJan22-Feb19nBUS800424416hoursCEU710orforearlyregistration590INTERMEDIATEPrerequisitesSuccessfulcompletionofFoundationLevelThiscourseprovidesanin-depthexplorationofthevariouscomponentsofthewinebusinessglobalstatisticsonwinebusinessissueswithviticultureandenologywinemarketingbrandingdistributionsalespublicrelationsandexporting.PrerequisiteFoundationTimHanninOnlineMar3-Apr28nBUS800424524hoursCEU960STRATEGICWINEMARKETINGThiscourseprovidesanintroductiontowinemarketingterminologyandconceptsinclud-ingthestepsinbrandcreationpackagingdecisionsintegratedcommunicationstrate-gynavigatingthethreetierdistributionchannelsanddirecttoconsumersales.Topicsoftastingroommanagementwinetourismimportingandexportingwinearealsopresent-ed.Theculminatingprojectisthecreationofamarketingandsalesplanforthelaunchofanewwinebusiness.Norefundswillbeissuedafterastudenthasloggedintothisclass.JaneenOlsenPh.D.nOnlineFeb26-Apr23.Thiscourseisdesignedforstudentswhohavealreadycom-pletedthefoundationandintermediatecourselevelwork.nBUS800424724CEUhours960PRODUCTIONANDQUALITYINTHEWINESUPPLYCHAINThiscourseprovidesanin-depthreviewofthebusinessissuesassociatedwithwinepro-ductionandoperationsemphasizingthebasicconceptsofwineoperationspurchasinglogisticsandsupplychainmanagementastheyapplytothewineindustry.Specictopicsincludevalueanalysistotalqualitymanagementmakebuydecisionsnegotiationandsupplierdevelopment.Norefundswillbeissuedafterastudenthasloggedintothisclass.TomAtkinPh.D.nOnlineDec17-Feb16.Thiscourseisdesignedforstudentswhohavealreadycom-pletedthefoundationandintermediatecourselevelwork.nBUS800424624CEUhours960WineBusinessEXPERIENCETHEWINETASTINGREGIONSOFFRANCE10DaystoExperiencetheWinesofChampagnetheLoireandBurgundyAprivatetourdesignedbyDr.LizThachMWandDr.JaneenOlsenCertiedSommelierinconjunctionwithEFCollegeCustomizedTours.DeparturedateWednesdayMay142014.HighlightsincludeWalkingtoursofParisExploretheChampagneregionandvisitrenownedCellarsVisitremarkablecastlesandchteausExploreChablisintheBurgundyregionVisitwineriesinGevrey-ChambertinVouguetBeauneandChassangeMontrachetForpricingandtripregistrationseehttpwww.efcollegestudytours.com1393477NoteYouwillalsoneedtoregisterwithSSUExtendedEducation.Spaceislimited.