Sonoma State University faculty members teaching the Certificate levels are industry experts, focused on educating the next generation of wine business professionals.

Sandra Newton

Sandra Newton is an Assistant Professor in the Business Department of the School of Business and Economics at Sonoma State University, where she has taught a variety of undergraduate and graduate business courses. She received her Ph.D. in Management Information Systems from the University of South Florida in 2006. Her research interests include organizational impacts with information technology, e-commerce, customer service related issues in the wine industry, as well as wine industry strategies and sustainability. She has published seven articles, and presented her refereed papers at ten national and international academic conferences.

Thomas Atkin

Thomas Atkin is Associate Professor of Operations and Supply Chain Management at Sonoma State University where he teaches in the Wine Business Institute. He received his PhD in Supply Chain Management from Michigan State University in 2001. His research interests include customer-supplier relationships, sustainable business practice, and wine consumer preferences. He has published in International Journal of Wine Business Research, Negotiation Journal, and Journal of Business Logistics. Thomas Atkin can be contacted at: tom.atkin@sonoma.edu.

Janeen Olsen

Janeen Olsen is a Professor of Marketing at Sonoma State University, specializing in Wine Marketing. Before joining the faculty at SSU Janeen was an Associate Professor of Marketing at Louisiana State University and was an adjunct professor at Tulane University. She has taught courses in international marketing, marketing management, marketing research and wine marketing, and has developed international exchanges and educational programs. Janeen has conducted export seminars for business executives in many Latin American cities and has organized and led wine industry tours of Chile for the Wine Business Institute at SSU.

Janeen is coauthor of the book, Wine Marketing and Sales and has been published extensively in marketing and international business journals. Additionally, she has presented papers at conferences in Europe, Asia, Latin America as well as the US. Janeen holds a Ph.D. in Marketing, an MBA with a concentration in International Marketing and a BA in Spanish Literature all from the University of Utah and is a certified sommelier through the Court of Master Sommelier.

Tim Hanni, MW

Tim Hanni, MW, is the one of the first two Americans to earn the title Master of Wine. He is an internationally recognized wine educator and professionally trained chef who acts as a consultant to wine and hospitality businesses. Hanni is a recognized leader in developing marketing and education programs that break down barriers that have historically hindered the unfettered enjoyment of wine. He is involved in cutting edge sensory and behavioral research projects focused on understanding wine consumer preferences, attitudes, and behaviors, and has a unique perspective and passionate curiosity in the worlds of food, wine, and sensory sciences.

Hanni is also known for his modern and innovative approach for creating consumer-centric education programs, products, and services. The Wine & Spirits Education Trust in London, England, has adopted his wine and food principles in their international curriculum, and he teaches wine marketing programs at Sonoma State University. His techniques for creating easy to use wine lists--including the invention of the Progressive Wine List format--and retail wine programs are combined with tried and tested culinary philosophies on "balancing" food and wine flavors, and are employed by thousands of restaurants and hotel outlets around the world.

Hanni is a frequent keynote speaker, combining a sense of humor with first class presentation skills and an intimate knowledge of wines and international cuisines, while making the enjoyment of wine and food much more accessible.

What Tim Hanni is proposing...represents a quantum leap forward for globally expanding the enjoyment of wine and food. [The] message is easy to grasp, empowering and useful to anyone who is the least bit curious about wine, and...stands to revolutionize the wine industry.

--Robert Mondavi