Wine Business Institute

Direct to Consumer Certificate

Beginning Fall 2014, we are offering a new Direct to Consumer Certificate.

This certificate enables you to take your direct to consumer (DTC) sales to the next level. Taught by wine industry professionals in the various DTC fields, each seminar is designed to provide the individual with core concepts and proven tactics to increase DTC sales in multiple retail channels.

Created in response to industry demand for a more tailored and encompassing program, this certificate will expand on topics such as direct to consumer marketing, wine clubs, events, social media, mobile commerce and tasting room sales.

The DTC certificate requires the completion of five (5) core seminars and three (3) elective seminars on various wine business topics.

Required Core Seminars:

  • Direct to Consumer Marketing
  • Selling Through the Tasting Room
  • How to Build a Profitable Wine Club
  • Practical Strategies to Increase eCommerce
  • How to Create and Execute Successful Winery Events

If you have questions please contact Jessica Heing at 707-664-3347 or


Call 707.664.2394 or

You may also register online. Be sure to have the following:

  • The class number
  • A credit card
  • Your social security number