Current Courses
This Spring we are offering:
- Building a Profitable Wine Club (Core):
February 24 - Winning Distribution Strategies:
February 24 - State Compliance for Direct Shipping: A Hands-On Overview (Core):
March 2 - Introduction to Tasting Room Management (Core):
March 2 - Innovative Wine Marketing & Brand Momentum:
March 16 - Practical Strategies to Increase Wine eCommerce Sales:
March 16 - Exit Strategy, Brand Building, and Value:
March 23 - Managing Performance of Tasting Room Employees:
March 23 - Introduction to IRI/Nielsen Scan Data:
April 13 - Wine Marketing:
April 13 - Selling Through the Tasting Room:
April 20 - The DNA of Consumer Experience:
April 20 - Federal Wine Compliance: Taking the Mystery Out of the Process:
April 27