Business professor Armand Gilinsky has been awarded the 2010 Best Case Award from the North American Case Research Association, along with Noorein Inamdar of San Jose State, for their case, "Good Hotel: Doing Good, Doing Well?"
The case -- which was chosen as one of the top three submissions from among sixty-five cases presented at the Association's 2010 conference in Gatlinburg, Tennessee -- described the implementation of strategic corporate social responsibility at Good Hotel in San Francisco, a property managed from 2008-2010 by Joie de Vivre, a California hotel management company.
Good Hotel was refurbished, re-branded, and opened by Joie de Vivre in November 2008, where it soon became known as the first in the industry to be branded as a "hotel with a conscience" -- encompassing a positive attitude, environmental sensitivity, and philanthropy. In light of the economic downturn and changing competitive dynamics in the tourism and hospitality industry, Good Hotel's general manager, Pam Janusz, was asked to evaluate Good Hotel's performance in order to determine its long-term viability. The case describes how Joie de Vivre developed a competitive advantage in the hospitality industry via a commitment to social entrepreneurship.
For more information on the North American Case Research Association, visit http://www.nacra.net/nacra/.