Online Wine Business Management Course Launches Nov. 7

hanni.jpegA new online wine business management course, the latest professional development course being offered by Sonoma State University's Wine Business Institute, begins November 7 and registration for the course is now open.

Tim Hanni, MW, will teach the course, the first level in a three-part series. Hanni currently sits on the Board of Directors for the Institute of Masters of Wine and is an innovative researcher and wine educator whose wine and food principles have been adopted by the Wine & Spirits Education Trust in London.

Inspired by Sonoma State's Wine MBA, the Wine Business Management Certificate offers a world perspective and allows participants to strengthen their knowledge of wine business fundamentals, marketing, and finance to accelerate their career opportunities in a convenient online format. "The wine business is an ever-changing market and people need access to solid business principles and strategies to be successful," noted Hanni. "I'm excited to teach the class online because it makes this knowledge easily available to people in every corner of the world."

"Tim brings incredible expertise in the industry and in teaching that will really make this a powerful experience for participants," said Ray Johnson, director of the Wine Business Institute.

The four-week course will be delivered in 16 online classes, presented through video lectures, course conference calls, and a unique WineBizSim business planning project. At the end of this foundation level, participants will understand global wine commerce, the strategies and decisions involved in getting from the vineyard to the retailer, the process and outlets for wine sales, as well as the major wine markets and their products.

The Wine Business Management Certificate is created for professionals already in the industry who want to advance their knowledge of wine business operations, winemakers or viticulturists wanting to expand their understanding of business strategies and principles, and professionals in other industries seeking to enter the wine industry.

While the perceived glamour of the business draws many to the industry, it is business acumen that is vital to its long-term success and to the success of its owners and employees. The series consists of this Foundation level, along with Intermediate and Advanced levels, all taught online, with optional certification at the completion of the Advanced level.

To submit an online application, visit

About Sonoma State University's Wine Business Institute:

Sonoma State University's Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1995, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs, the Wine Business Institute offers an array of professional development courses for the industry. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State's School of Business and Economics, a fully accredited AACSB institution. Learn more at

About Tim Hanni, MW:

Tim Hanni MW, one of the first two Americans to earn the title Master of Wine, is an internationally recognized wine educator and professionally trained chef who consults to wine and hospitality businesses. Hanni is a recognized leader in developing marketing and education programs that break down barriers which have historically hindered the unfettered enjoyment of wine. He is also involved in cutting edge sensory and behavioral research projects focused on understanding wine consumer preferences, attitudes and behaviors. Hanni has a unique perspective and passionate curiosity in the worlds of food, wine and sensory sciences.

He is known for his modern and innovative approach for creating consumer-centric education programs, products and services. Hanni teaches wine marketing programs at Sonoma State University and the Wine & Spirits Education Trust in London, England, has adopted his wine and food principles in their international curriculum. His techniques for creating easy to use wine lists, including the invention of the Progressive Wine List format, and retail wine programs are combined with tried and tested culinary philosophies on "balancing" food and wine flavors, and are employed by thousands of restaurants and hotel outlets around the world.

Tim is a frequent keynote speaker, combining a sense of humor with first class presentation skills and an intimate knowledge of wines and international cuisines while making the enjoyment of wine and food much more accessible. According to the late Robert Mondavi, "What Tim Hanni is proposing ... represents a quantum leap forward for globally expanding the enjoyment of wine and food. (The) message is easy to grasp, empowering and useful to anyone who is the least bit curious about wine, and ... stands to revolutionize the wine industry." Learn more about Hanni at


For more information, contact Annemarie Brown at (707) 664-2221 or email

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