Sonoma State Cellars Uncorks Third Annual Release

sonoma_cellars_release_2014.jpgSonoma State University MBA students are preparing to raise their glasses in celebration of another successful year of their Sonoma State Cellars class.

The festivities will kick off at Kokomo Winery in the Dry Creek Valley on April 19 at 1 p.m. with the release of the 2012 Russian River Pinot Noir and the 2012 Cuvée. On April 25 at 5:30 p.m., St. Anne's Crossing in Sonoma Valley will share the release of a 2013 Sauvignon Blanc.

"Sonoma State Cellars could not exist as a class if it wasn't for the kind generosity of both Kokomo Winery and St. Anne's Crossing," said George Hamel, MBA student and managing director at Hamel Family Wines. "Their provision of wine to be used for the Sonoma State Cellars program and their guidance as we develop the label has been tremendous."

Kokomo Winery produced the Russian River Pinot Noir as well as the third annual vintage of the 2012 Cuvée, an unconventional blend of six Sonoma County varietals and vineyards. This year marks Sonoma State Cellars' first white wine release: a crisp and refreshing 2013 Sauvignon Blanc from the Dry Creek Valley provided by Ken and Diane Wilson, owners of St. Anne's Crossing.

Established in 2009, Sonoma State Cellars is composed of graduate students who learn more about the business side of wine by managing and marketing a wine product. The winery partners sell the wine through their respective bonds, and proceeds go back into the Wine Business Institute to support the Sonoma State Cellars program.


"Sonoma State Cellars is the perfect vessel to put the skills, thinking and practices I've studied and learned in my two years within the MBA program into real-life practice," said Hamel. "My peers and I have worked through the exciting challenges of managing, marketing and collaborating on this nascent wine project. I feel fortunate, humbled and proud to be a part of what our class has done this semester."


"This is only the beginning of what this program has to offer," said Stephen Sterling, instructor of the class and vice president of marketing and sales at Esterlina Vineyards and Everett Ridge Winery. "With every passing year, Sonoma State Cellars continues to grow to become an essential element of Sonoma State University's Wine Business Institute, providing hands-on learning experiences for students."


Due to popular demand, sales are limited to six bottles of each wine. For info on how to purchase the wine, please e-mail winebiz@sonoma.edu.


For more information, contact Jessica Heing at jessica.heing@sonoma.edu, or 644-3347

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