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The
Pew Learning and Technology Program
Innovations in Online
Learning: Moving Beyond No Significant
Difference
By Carol A.
Twigg
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PDF version
Table of
Contents
Preface
I.
Individualization: The Key to
Innovation
II.
Improving the Quality of Student
Learning
III.
Increasing Access to Higher
Education
IV.
Reducing the Costs of Teaching and
Learning
V.
Sustaining Innovation
Case
Studies
- University
of Illinois at Urbana-Champaign, Master of Science
Degree: LEEP3
- University
of Central Florida, Reactive Behavior Patterns:
Implications for Web-based Teaching &
Learning
- Rio
Salado College, A Systems Approach to Online
Learning
- Cardean
University, Problem-centered
Pedagogy
- Ohio
State University, A Buffet of Learning
Opportunities
- University
of Phoenix, A Focus on the Customer
- Rio
Salado College, Online Human Anatomy
- Excelsior
College, What You Know Is More Important than Where or
How You Learned It
- Drexel
University, Modularizing Computer
Programming
- The
British Open University Approach to Online
Learning
- University
of Illinois at Urbana-Champaign, The Spanish
Project
- Virginia
Polytechnic Institute and State University, The Math
Emporium: Student-paced Mathematics
24x7
- Michigan
State University, CAPA: Computer-assisted Personalized
Assignment System
Notes
Symposium
Participants
Preface
During the early 1990s, many of those interested in the
impact of information technology liked to talk about
"paradigm shifts." Despite its attainment of
cliché status, the concept of a paradigm shift is
a powerful one. Most who were once skeptical of the
impact of the Internet on the ways we do business in all
facets of society now recognize that our paradigms are,
in fact, shifting.
The word paradigm comes from the Greek word
paradeigma, meaning "model" or "pattern." A
paradigm represents a way of looking at the world, a
shared set of assumptions that enable us to understand or
predict behavior. Paradigms have a powerful influence on
individuals and on society because our view of the world
is determined by our set of assumptions about it. To put
it another way, our vision is often affected by what we
believe about the world; our beliefs often determine the
information that we "see."
Extending this concept to technology, a paradigm effect
may prevent people from seeing what is happening around
them and from realizing the potential in a new
application of technology. As Jim Wetherbe, Bobby G.
Stevenson Chair in Information Technology at Texas Tech,
puts it, "The biggest obstacle to innovation is thinking
it can be done the old way." Familiar examples of how, in
Wetherbes words, "technique lags behind technology"
come to mind:
- Faced with the
invention of the telegraph, the Pony Express initially
responded by buying faster horses. When that failed,
the organization tried to hire better riders. It did
not realize that the world had changed, and the Pony
Express went out of business.
- Shot from a single
fixed position while actors paraded in front of the
camera, early motion pictures were essentially stage
plays on film. In 1903 The Great Train Robbery
introduced narrative storytelling to films along with
parallel action. Filmmakers intercut two or more
stories taking place at the same time shot from
different camera positions and distances, and an
entirely new art form was born.
- The first ATM was
located inside a bank and was available only during
banking hours. Bankers viewed this technological
innovation as an automated teller. Real innovation did
not occur until ATMs were placed outside banks and in
malls, grocery stores, and airports, available
twenty-four hours a day.
As we enter the new
millennium, colleges and universities are offering
thousands of online courses and, in the process, are
ostensibly altering centuries-old methods of teaching and
learning. Some would argue that this represents a
paradigm shift. But does it?
There is no question that the higher education community
has moved well beyond the time-and-place-specific campus
paradigm of the 1980s and early 1990s, when discussions
of IT applications consisted primarily of wiring the
classroom or wiring the campus. Most of those engaged in
online learning programs promote the benefits of 24/7
access to courses and degree programs. Because they may
not need to go to campus as frequently or at all,
students also value the flexibility offered by online
programs. A lot has changed.
At the same time, a lot has not changed. The vast
majority of online courses are organized in much the same
manner as are their campus counterparts: developed by
individual faculty members, with some support from the IT
staff, and offered within a semester or quarter
framework. Most follow traditional academic practices
("Heres the syllabus, go off and read or do
research, come back and discuss."), and most are
evaluated using traditional student-satisfaction methods.
This is hardly surprising, since most online courses are
offered by traditional institutions of higher education.
To return to our paradigm discussion, a paradigm provides
boundaries for behavior, guidelines for action, and rules
for success. All paradigms give practitioners a worldview
that enables them to solve specific problems. The higher
education paradigm, honed and perfected for hundreds of
years, has served us well.
Leaders of the old paradigm community have a tremendous
amount of time and energy invested in using the old
rules. Consequently, they are often resistant to change
and less likely to look for creative, innovative
approaches to new opportunities. In much the same way
that Thomas Kuhn (who first called our attention to the
idea of paradigm shifts) observed scientists trying to
"save the theory," so too do defenders of the old
paradigm focus their efforts on old solutions to new
problems.
The problem with applying old solutions to new problems
in the world of online learning is that these
applications tend to produce results that are "as good
as" what we have done before&emdash;what is often
referred to as the "no significant difference"
phenomenon. Thomas L. Russells compendium of more
than 355 comparative research studies suggests that
students in technology-based (typically, distance
learning) courses learn as well as their on-campus,
face-to-face counterparts (http://teleeducation.nb.ca/nosignificantdifference/).
These studies have typically been used by distance
educators to defend the quality of their courses and
programs against the once-predominant view that learning
takes place only in a physical classroom. What we need
now, however, are new approaches that go beyond producing
no significant difference.
On December 8&endash;9, 2000, in Phoenix, Arizona, we
gathered a group of faculty and
administrators&emdash;those who were already "moving the
ATMs outside the bank," so to speak&emdash;to consider
the question of how to move online learning beyond being
"as good as" traditional education. Before our meeting in
Phoenix, we asked participants to think about how
information technology can be used specifically to
address the major challenges of higher education:
improving quality, increasing access, and reducing costs.
This paper, like the symposium discussion, is organized
as a response to those objectives.
As we began our discussion in Phoenix, we asked symposium
participants to do three things. The first was to analyze
their assumptions about distributed learning. For
example, although it is generally acknowledged that the
more-effective online learning environments are
learner-centered, there is much controversy and
disagreement about what "learner-centered" means.
Advocates of "community" may demand residencies or
synchronous online sessions, sincerely believing that
such activities are learner-centered. Others view
asynchronous learning environments as a keystone of
learner-centeredness because such environments offer
students greater flexibility. Is asynchronous
communication de rigueur if one is learner-centered, or
is synchronous exchange an important part of the learning
experience? All too frequently, even innovative
institutions fall back on a one-size-fits-all approach
("All of our student must do . . ."), forgetting that
students are different and have different needs. What do
we really mean by being learner-centered?
The second thing we asked the symposium participants to
do was to step out of their paradigms and identify the
strengths of each of the distributed learning approaches
that we discussed at the symposium&emdash;especially in
regard to particular kinds of students or particular
academic topics&emdash;rather than advocating for one
approach versus another. Are there some general
principles that distinguish more innovative
approaches?
Third, we asked the participants to explore what needs to
be done to improve online education. Rather than
comparing online learning with traditional higher
education, how can we identify new models and talk about
what is better rather than what is "as good as"? What are
the important variables that create a rich online
learning experience, one that makes real improvements in
academic practice? How can each of us learn from
others approaches and borrow aspects that can be
integrated into our own learning environments?
A few words about terminology are in order. Throughout
this paper, the terms distance learning, distance
education, distributed learning, and online
learning are used more or less interchangeably. At
times, the use of distance learning seems appropriate
because the issues under discussion most frequently
concern off-campus (distance) versus on-campus learning.
At other times, particularly when describing the new
higher education environment, the phrase distributed
learning more clearly expresses the changing nature
(and the blending) of all forms of higher education. In
any event, the reader should not draw unwarranted
conclusions from a particular usage.
There is a saying among aficionados of Thoroughbred
racing: "Its not how fast you run; its how
you run fast." Our goal in this paper is to show that
its not providing student services online;
its how you provide student services online.
Its the difference between online office hours and
Rio Salado Colleges "Beep a Tutor" idea: immediate
on-demand help for students having learning problems.
Its the difference between a campus bookstore that
mails books to distance learners and a professor who
provides a one-click link on a course Web site to a
particular Amazon.com page so that students can order the
required book.
As you read this paper, we urge you to ask yourselves
whether you are taking advantage of the capabilities of
information technology in general and the Internet in
particular as you design online learning environments or
whether you are simply migrating your on-ground
approaches online. Only by doing the former will we move
beyond "no significant difference."
I.
Individualization: The Key to Innovation
One can think of distributed learning programs as
existing on a continuum from rather traditional,
teacher-led distance learning programs on the one
end (e.g., faculty teaching via television, faculty
putting their courses on the Web, faculty leading
computer-conference-based seminars) to more innovative,
learner-centered programs that rely on a
combination of high-quality, interactive learningware,
asynchronous and synchronous conversations, and
individualized mentoring on the other end. The former
programs follow traditional schedules and structures
(e.g., semesters, group meetings), may be delivered to
fixed sites or involve residency requirements, and tend
to be developed primarily by individual faculty members
with appropriate IT support. The latter are modularized
and self-paced, may include group experiences as
appropriate and desirable, are delivered anywhere (sites,
homes, and workplaces), diagnose students skill and
knowledge level as they begin their programs of study,
award credit for learning acquired outside formal
educational structures to enable students to move more
quickly through their programs, and are developed by
teams of faculty, instructional designers, learning
theorists, and IT staff, sometimes in partnership with
commercial providers.
An example of a well-regarded traditional online program
is the Master of Science degree in Library and
Information Science (LEEP3)
at the University of Illinois at Urbana-Champaign (see
University of Illinois at Urbana-Champaign. Master of
Science Degree: LEEP3). Courses and programs on the
teacher-led end of the spectrum emulate face-to-face
pedagogies and organizational frameworks, striving to
make their quality equivalent to that of on-campus
offerings. Programs such as LEEP3 do a fine job of
replicating high-quality campus experiences. But do they
go as far as they might in making significant
improvements in the cost, the quality, or the access
dimensions of student learning? Do they take full
advantage of the inherent strengths of the Internet,
which enables greater flexibility, convenience, and
personalization?
A fundamental premise of this paper is that as long as we
continue to replicate traditional approaches
online&emdash;and continue to treat all students as if
they were the same&emdash;we will once again find the "no
significant difference" phenomenon vis-à-vis
quality, and we will make only a negligible dent in the
access problem rather than taking full advantage of the
networked environment. And because these approaches bolt
on technology to traditional teaching approaches, they
will fail to reduce costs and, indeed, will frequently
increase overall cost.
Despite the fact that the higher education community
tends to treat quality, access, and cost as three
separate and distinct issues, they are very much
intertwined. It is now widely recognized, for example,
that higher educations historical approach to
increasing quality&emdash;adding more faculty, more
facilities, more resources&emdash;has simultaneously
increased costs. We also know that access will be
directly affected if the cost of higher education to
students continues to rise. So too does a
one-size-fits-all definition of academic quality limit
access for students who bring diverse preparation,
abilities, and interests to each learning experience.
Conversely, because these three issues are so
inextricably linked, there may be ways to address all of
them simultaneously by using information technology. This
paper gives example after example of how a particular
approach to improving quality can also reduce costs while
increasing access. Even though the issues of quality,
access, and cost are addressed in separate sections
below, the interrelationships among them will become
apparent.
As we think about how to design more effective online
learning environments, one thing is clear. We need to
treat students as individuals rather than as homogenous
groups. Rather than maintaining a fixed view of what all
students want or what all students need, we need to be
flexible and create environments that enable greater
choice for students. Participants know from their own
experience that students differ, for example, in the
amount of interaction that they require with faculty,
staff, or one another. At the British Open University,
for example, approximately one-third of the students
never interact with other people but pursue their studies
independently. New Yorks Excelsior College reports
that 20 percent of its students take up to 80 percent of
staff time, indicating a strong need for human
interaction, in contrast to the 80 percent of students
requiring very little interaction.
A number of institutions, like the University of Central
Florida, are trying to understand possible relationships
between students learning styles and online course
development and delivery as well as the implications of
that understanding for how we design online learning
environments (see University
of Central Florida. Reactive Behavior Patterns:
Implications for Web-based Teaching &
Learning). In a
recent paper, UCF researchers summarized a number of
studies that have examined the learning styles of
students who enroll in distance education
courses:
- Boverie, Nagel,
McGee, and Garcia (1997) incorporate the Kolb Learning
Style Inventory (1998) into their study of learning
styles, emotional intelligence, social presence and
their relationship to satisfaction with distance
education. They conclude that only social preference
exists as a significant predictor of course
satisfaction.
- Tyler and Baylen
(1998) use the Learning Styles Exercise developed by
Kiersey and Bates (1978), finding the majority of
their Web-based students are extroverted and judging,
contrasting strongly with the instructors
preference for introversion and perceiving. They
speculate that differing perceptions of courses may be
explained by contrasts (and potential conflicts) in
learning styles between the instructor and
students.
- James and Gardner
(1995) propose that learning styles are cast within a
perceptual, cognitive, and affective framework, and
suggest instructional design components for distance
education that conform to learner needs within those
three components.
- Verduin and Clark
(1991) argue that attention to the mode of learning
preferred by students is important to the instructor
who is designing distance learning experiences. They
cite that Canfield (1983) developed a learning style
model and instrument that bears relevance to online
learning, and suggest that maturity has relevance in
learning style considerations.
- Ross and Schultz
(1999) make recommendations for the interaction of
online learning and learning styles relying on the
theories of Dunn and Dunn (1978) and Gregoric (1982).
They make specific suggestions for teaching and
learning activities that conform to learning
preferences of students.1
One implication of this
research is that we need to think more creatively about
how to develop course designs that respond to a greater
variety of learning styles rather than concluding that
online learning is more suitable for one type of student
than another. The University of Central Florida has
determined, for example, that the passive-independent
Long type is more at risk in UCFs online courses
than are other types of students.
Because certain types of students respond more positively
to todays versions of online courses, some
institutions have thought about counseling students who
may not be successful not to take online courses.
Instead, we need to be more thoughtful about course
design so that we include structures and activities that
work well with diverse types of students.
Taking this approach rather than limiting enrollment in
online courses for some students requires real change,
since it requires us both to understand our students as
individuals and to offer many more learning options
within each course. This paper is structured around a
series of case studies presented by symposium
participants. Some of these cases deal with courses,
others with degree programs, and still others with
institutions. At the symposium, participants described
how their courses, degree programs, or institutions are
trying to move beyond the "no significant difference"
phenomenon by breaking away from the one-size-fits-all
approach of traditional environments, whether on campus
or online. We call these paradigm shifters the new
providers.
All of the cases address increasing quality, improving
access, and reducing costs to one degree or another, some
more so than others. Each was selected because its
approach to online learning is in some way differentiated
from the instructor-led, semester-bound "traditional"
approach that is predominant in higher education today.
As a whole, they are characterized by such things as
flexible enrollment options for students; personalized,
on-demand, 24/7 student services; innovative curricular
design that includes a focus on applied or problem-based
learning taught by practicing professionals; and learner
assessment that is integrated throughout the curriculum
by diagnosing students knowledge and skill levels
as they begin their programs of study and by responding
accordingly.
Among the new providers, we distinguish between the
groundbreakers, or those who have been leaders in
breaking away from traditional approaches in many
respects, and the new pacesetters, or those who
have moved further along the continuum toward greater
individualization for students.
No institution, program, or course described in the case
studies has moved as fully along that continuum as is
possible&emdash;and some have done more in one arena than
another&emdash;but each illustrates a way to think about
moving beyond the "no significant difference" phenomenon
as we gain greater experience and knowledge about the
intersection of online learning and the individual needs
and interests of our students.
II.
Improving the Quality of Student Learning
When asked about their views on the quality of online
learning, most people in higher education begin by
comparing what occurs in an online course with what goes
on in the traditional classroom. A common assumption is
that online learning cannot measure up to the in-class
environment. In contrast, because of their years of
direct experience with online learning, the symposium
participants began their discussion about quality with
the conviction that online learning is certainly as good
as classroom learning. Rather than trying to compare one
format with the other, symposium participants spent most
of their time discussing the following question: What
kinds of approaches to online learning will improve the
quality of student learning? Consequently, they were able
to come up with many ideas about how to improve quality
by taking advantage of the capabilities of information
technology and the Internet. In doing so, they
considerably broadened what we mean by a "high-quality"
learning experience. This new concept of quality takes us
far beyond what is possible in a conventional
classroom.
A fundamental premise of the symposium is that greater
quality means greater individualization of learning
experiences for students. This means moving away from
teaching and learning ideas that begin with the thought
that "all students need
" Information technology
enables us to meet the needs of diverse students when,
where, and how they want to learn. When we think about
how to utilize technology to improve learning, the key is
to focus on what we can do with IT that we cannot do
without it. Technology can create environments that
provide individualized learning approaches that serve
each person in ways that he or she can most benefit.
Many of the leading institutions described in the cases
in this paper tend to be attached to one way of doing
things (e.g., synchronous versus asynchronous
approaches). They thus illustrate pieces of the puzzle,
if you will. Yet we are moving toward an online
environment that radically increases the array of
possibilities presented to each individual student. The
ability to customize the learning environment so that
each student can achieve in a variety of ways increases
the likelihood that learning success online will be
higher than learning success in the traditional
classroom, dominated by a one-size-fits-all approach.
Thus, the "right way" to design a high-quality online
course depends entirely on the type of students
involved.
Most of todays online courses consist of putting
the faculty members course online. These
"traditional" online courses, much like their campus
counterparts, are developed and delivered by individual
faculty members, with some support from IT staff. Most
follow traditional academic practices ("Heres the
syllabus, go off and read or do research, come back and
discuss."), and most are evaluated using traditional
student-satisfaction methods.
All of the new providers described below use technology
to create a learning environment that is quite different
from the traditional model. As one symposium participant
put it: "We do not put the faculty members course
online. Rather we use the faculty members expertise
to define the learning outcomes, the applications of that
learning, the content, and potential difficulties that
students may encounter." Rather than trying to replicate
a teaching model online, the idea is to create what has
been called a "resource" model, an environment in which
students interact and wrestle with learning materials
directly (or in teams), under the tutorial guidance of a
mentor.
Both the groundbreakers and the new pacesetters agree
that students (either directly or in teams) need to
interact with learning materials that allow them greater
choices of assignments and resources. The key goal is for
the students to become engaged in active "doing" in the
learning process&emdash;that is, to move beyond merely
reading text. Where the two kinds of new providers part
company is the level of individualization to which the
course aspires. While increasing the quality of courses
from an instructional-design perspective, the
groundbreakers tend to maintain a one-size-fits-all
approach, holding to the conviction that their particular
model is the "best." In contrast, the new pacesetters
create a far richer learning environment in which
students may make a variety of choices that meet their
particular learning needs.
The Groundbreakers
Rio Salado College, the
University of Phoenix, the British Open University, and
Cardean University share a common approach to course
development and delivery. Rio Salados "systems
approach" typifies this model.
Individual courses at groundbreaking institutions are
designed in the context of clear goals and desired
learning outcomes set by content experts. The learning
activities required of students are well thought out and
correspond to what we know about human learning. As an
example, UNexts Cardean University business courses
are designed based on the "learning by doing" philosophy
of John Dewey and on current social constructivist views
of learning.
The groundbreakers make several significant gains in
quality when compared with those institutions using the
traditional method of putting courses online. First, the
level of the instructional design, including both
pedagogical and technological aspects, is greatly
increased. Rather than the single-source ("do your own
thing") instructional development process employed by
most institutions, the groundbreakers involve teams of
experts in course development. Second, quality-control
processes are more centralized, more collegial, and more
elaborate than those in the traditional approach.
Finally, course support structures, both during
development and during delivery, are tightly integrated
with the courses themselves, so that both students and
faculty are assured of rapid responses to their
needs.
The New Pacesetters
Virginia Tech, Drexel
University, and Ohio State University, all part of the
Pew Grant Program in Course Redesign,2
are developing new approaches that radically increase the
quality of both the students learning experience
and the learning outcomes achieved. Ohio
State uses a
buffet analogy to capture this new approach to online
learning.
Many believe that mass customization is emerging as the
organizing business principle of the twenty-first
century. Internet-based e-commerce now makes it possible,
for example, for customers to order computers designed to
their exact needs and specifications, obtain customized
home mortgages, and compile music CDs containing any
combination of songs. By offering students a buffet of
learning opportunities that can be customized to their
learning needs, Ohio State, Virginia Tech, and Drexel
University are pointing the way to a radically new
approach to online learning.
Courses offered by the new pacesetters have five key
features that can improve the quality of student
learning:
- An initial assessment
of each students knowledge/skill level and
preferred learning style
- An array of
high-quality, interactive learning materials and
activities
- Individualized study
plans
- Built-in, continuous
assessment to provide instantaneous feedback
- Appropriate, varied
kinds of human interaction when needed
1. Assessment of
Knowledge/Skill Level and Learning Style
The first step in creating an individualized learning
environment is to assess each students entering
skill and knowledge level as well as his or her preferred
learning style. Florida Gulf Coast University (FGCU)
offers an introductory general-education course called
"Styles and Ways of Learning." In that course, students
complete the Myers-Briggs Type Indicator (MBTI)
instrument, which identifies students preferences
among sets of mental processes or mental habits. The MBTI
makes students aware of the various ways in which they
engage the world most successfully&emdash;for instance,
through collaborative or individual experiences and
through hands-on or intellectual processes. In its
redesign of its introductory art-appreciation course,
"Understanding the Visual and Performing Arts," FGCU will
create learning activities that build on differences in
students learning styles so that students can be
directed to the learning activities most suited to their
preferred learning styles, thus giving them a greater
chance of completing the course successfully.
In those environments that take full advantage of
ITs capabilities, such assessments are incorporated
into course software. In its redesign of introductory
statistics, Ohio State will integrate, directly into its
course software, a learning-style inventory instrument
developed by Barbara A. Solomon and Richard M. Felder at
North Carolina State University (http://www2.ncsu.edu/unity/lockers/users/f/felder/public/ILSdir/ilsweb.html).
This instrument, which helps students develop a
self-awareness of their learning style, scores students
on their degree of active versus reflective learning,
sensing versus intuitive learning, visual versus verbal
learning, and sequential versus global learning. The
course team will also integrate a study skills assessment
instrument, developed by Ohio States Academic
Learning Lab, to guide students in making appropriate
choices from the buffet of learning opportunities.
Riverside Community Colleges redesign of its
college algebra course is based on using ALEKS
(Assessment and LEarning in Knowledge Spaces), a
Web-based, artificial-intelligence program that generates
individualized student assessments, study plans, and
active learning sets. Through sophisticated modeling of
each students "knowledge state" of elementary
algebra, ALEKS focuses clearly and precisely on exactly
what the student is most ready to learn at a given
moment. Based on this information, ALEKS creates
customized active learning sets for each student.
Students then work through the customized sets, building
momentum, confidence, and ultimately, subject mastery.
ALEKS also provides collective reports on the students in
all classes, pointing out common problem areas that can
be addressed. Because ALEKS is Web-based, it is available
to students twenty-four hours a day, seven days a
week.
2. An Array of Interactive Materials and
Activities
All the new pacesetters offer students a broad array
of learning materials and activities. In Virginia
Techs Math Emporium, for example, numerous types of
learning experiences are available. Students gravitate
toward the kind of experience they find best for them.
Since students have different learning preferences, the
availability of recorded lectures and interactive,
Web-based materials enables some students to complete the
course primarily on their own, interacting with faculty
and other students only to the extent required by the
course. Others prefer to take advantage of the variety of
support activities and facilities as well as
opportunities to interact with course faculty, teaching
assistants, and peer mentors. By working collaboratively
to design the course, faculty members are able to create,
change, adapt, and add to an ongoing body of
materials.
Effective Web-based materials, often called
learningware, go far beyond simply transferring
traditional material to the Web, since a simple transfer
cannot improve learning. Rather than replacing textbooks,
these materials supplement them with activities:
interactive simulations that can be actively manipulated,
that provide engaging and challenging tasks, and that
supply instant feedback on performance. Computer games
like "flight simulator" are the ready analogy here; these
can be devised in virtually any field. Good learningware
engages the full range of the human senses through
multimedia technology (e.g., visual examples of concepts,
short news clips, or foreign-language conversations that
can be reviewed as many times as a student desires) and
almost always forces students to make learning decisions.
In other words, good learningware encourages active
learning.
3. Individualized Study Plans
Unlike traditional course structures that engage
students in the same series of activities regardless of
students disparate abilities and interests,
individualized learning environments permit students to
move quickly through content they already know and spend
more time on areas they find more challenging. Students
engage in study at their preferred time rather than at
prescheduled times. Students do not all have to do the
same thing but rather learn at their own pace.
The new pacesetters courses are not completely
self-paced, since experience shows that laissez-faire,
unstructured, totally self-paced models do not work well
and can lead to high attrition rates. Having freedom and
responsibility for their own learning may be
substantially different from students previous
educational experiences. The greatest problem is getting
students to spend time on task. Some students are
extremely slow to log in; if students fall behind, they
often lack the support to catch up in time, and many
simply wont make it. Good online programs include a
clear structure that paces student learning and builds in
mastery assessments to certify progress and achievement
of learning goals. Commercial course-management software
packages such as WebCT and Blackboard are able to track
students time on task online. Students need help in
adapting to this different style so that they do not
mistake freedom of choice for a lack of course
requirements.
Drexel uses the term "self-scheduled" rather than
"self-paced" in describing its new learning environment.
Students can plan their work on a particular module to
fit their schedule as long as they complete each module
by the end of the week. Thus, at the end of each week,
all students working on a particular module will have
taken the final assessment for that module and will be at
the same point: ready to move on to the next module. The
goal is to maximize students flexibility in
learning the course material as best fits their learning
preference and schedule while providing enough structure
for them to make the same kind of forward progress as in
a traditional course. Linking students to a definite
learning plan with specific mastery components and
milestones of achievement and creating some form of
early-alert intervention system are critical components
of course design.
4. Built-in Continuous Assessment
When faculty members shift the traditional periodic
assessment model (midterm and final examinations) toward
continuous assessment, students view assessment as a
learning experience rather than as an all-or-nothing
performance measure. Few people would be surprised to
learn that students, if allowed to do so, will often put
off study until shortly before exams and that such
cramming does not lead to long-term retention of
information. Spacing quizzes (either graded or
non-graded) throughout the semester improves overall
understanding and retention of terminology and
concepts.
The advantages of continuous assessment include an
increase in the time that students spend studying, a
higher level of familiarity with tested material and of
comfort with the testing process, immediate feedback, and
the ability to see the result of effort on achievement.
Assessing students understanding of concepts is
very effective in detecting areas in which students are
not grasping the concepts, thereby enabling corrective
actions to be taken in a timely manner, and in preparing
students for higher-level activities in the computer
labs. Periodic mastery testing helps students keep up
with the readings and recognize holes in their
understanding, and it promotes understanding of the
content. Threading assessment continuously throughout a
course also obviates the threat of cheating.
Online assessment tools, moreover, have increased in
sophistication and now make continuous assessment more
feasible and easier to manage. UIUCs
Mallard and
Michigan
States CAPA
are two examples of these sophisticated software tools.
Computer-adaptive testing and assessment of individual
students strengths and weaknesses can craft
customized paths of learning that present learning
materials tailored to meet assessed gaps in abilities and
provide tasks that are appropriately challenging.
Carnegie Mellon University has developed an "intelligent
tutor" that can follow a students progress and
adapt the learning environment to respond to areas of
difficulty a student may have. The ALEKS mathematics
software package can quickly display the location of
individual learners or groups of learners on a particular
vector of development, allowing faculty mentors to plan
interventions accordingly.
5. Appropriate, Varied Human Interaction
Helping students feel that they are a part of a
learning community is critical to persistence, learning,
and satisfaction. In many cases, human contact is
necessary for more than just learning content.
Encouragement, praise, and assurance that they are on the
right learning path are also critical feedback
components, helping students get through rough times and
keep on working. Knowing that someone is there to help
when they get stuck and to get them moving again gives
students the confidence that they can succeed.
Such active mentorship can come from a variety of
sources, such as traditional instructors (faculty and
graduate teaching assistants) and more advanced
undergraduate students. Access to a large support system
of fellow students and tutors who are available virtually
around the clock is a key component to these new
designs.
Students also learn from each other. Research has shown
that students in distance education take on the role of
"teacher" more often than do students in traditional
classrooms. This not only has obvious implications for
the content and mode of instruction but also sets up a
model of learning communities that is invaluable when our
students enter the work world. Knowledge-management
software can structure a situation in which students can
be actively encouraged to get in touch online with others
who recently encountered and overcame similar
problems.
III.
Increasing Access to Higher Education
When asked how online learning can lead to greater access
to U.S. higher education, most people think about
increasing access to campuses and their current
structures and services. Symposium participants were able
to come up with far more creative ideas about
access&emdash;ideas that take advantage of the
capabilities of information technology and the Internet.
In so doing, they broadened considerably what we mean by
access, moving beyond giving students who cannot
travel to a classroom the opportunity to participate in
higher education. Access means different things to
different people; it does not have a one-size-fits-all
definition. Information technology enables us to expand
our definition of access to meeting the learning needs of
diverse students when, where, and how they so desire.
Technology can create environments that provide
individualized access to learning, access that
serves each person in ways that he or she can most
benefit.
Symposium participants generally agreed that the key to
designing more-accessible learning environments is to
eliminate constraints. As one participant put it, the
more virtual (anyplace, anytime) the delivery model, the
more accessible it is. Too many distributed learning
models still burden students with the constraints of time
and place (someplace, same-time). In addition to those of
time and place, there are academic constraints that
contribute equally to limiting access. Just as the
standard semester is emblematic of time constraints, so
do standard academic structures like the three-credit
course or the institutionally based degree program
restrict access to higher education.
Asynchronous learning environments have done a lot to
eliminate the constraints of time and place, but have
they done as much as possible to take advantage of the
capabilities of the Internet? The overwhelming majority
of online programs, like their on-campus counterparts,
follow traditional term (semester or quarter) "class"
models, a classic case of applying old solutions to new
problems. Why? Most surely the reason is institutional
convenience; few would argue that students prefer fixed
start times. Clearly, information technology can support
new structures that offer greater flexibility for
students. Indeed, without the support offered by
information technology, individualizing instruction is
both expensive and logistically challenging. Once an
institution recognizes how information technology can
manage a more diverse approach to organizing instruction,
there is little reason to retain a lock-step
approach.
The Groundbreakers
In contrast to prevailing
practice, Rio Salado College, the University of Phoenix,
and Cardean University have revolutionized the college
calendar. At all three institutions, entering students do
not have to wait until the next semester begins in order
to enroll. At Rio Salado, students have access to more
than two hundred online courses, the majority of which
start twenty-six times a year (the remainder usually
start six to eight times a year). This means that any
student who wants to take a course never has to wait more
than two weeks to start. In addition, although each
course is advertised as a fourteen-week class, students
are allowed to accelerate or decelerate as needed. Rio
never cancels a class that is offered online. If only one
student enrolls, he or she can be accommodated.
Information technology provides the management system
that enables faculty members to handle several starts at
once, keeping everyone on track.
The University of Phoenix uses a rolling-cohort model in
its online programs, enabling a course to begin as soon
as eight to thirteen students are ready to start a
particular study. Cardean University also allows its MBA
students to begin at any time, once a cohort of about
twenty-five is established. In both cases, students share
a common discussion environment and an instructor, whose
role is to build community and facilitate students
discussion of the application of course concepts to their
work environment.
The University of Phoenix, like Rio Salado and Cardean,
makes flexible access to its programs and courses one of
its highest priorities. Study at each of these
institutions is primarily asynchronous. Each has a focus
on providing greater access to learning for working
adults&emdash;the majority of whom are isolated from
typical college classrooms by time, geography, or
transportation barriers&emdash;and each has designed its
environment accordingly. When these institutions survey
students about what they like most about their programs,
the convenience factor of having access to education when
students want and need it always ranks high.
The New Pacesetters
Just as information
technology enables institutions to create more flexible
access to existing courses and programs by eliminating
the constraints of time and place, so too does it allow
us to expand our definition of access to eliminate
academic constraints. Pacesetting institutions are
increasing access via information technology in three
important academic dimensions: academic resources,
degree programs, and learning through modularization.
Increasing Access to
Academic Resources
Some institutions are going beyond creating access to
tradi-tional faculty and other academic resources. Rio
Salado has found a way to eliminate an academic
constraint&emdash;the need for students to come to the
physical campus to take laboratory-based courses. Rio
teaches anatomy and physiology courses completely online
using virtual techniques, reducing laboratory costs
without sacrificing quality (see Rio
Salado College, Online Human
Anatomy).
Out of several hundred online courses offered by Rio
Salado, four science courses rank in the top eleven, an
indicator that students want this expanded kind of
access. At the British Open University, expensive or
dangerous home experiment kits (e.g., chemistry
laboratories, telescopes, microscopes) have been replaced
by virtual instruments and experiments. Most science
courses at the university are CD-ROM-based. In addition,
both Rio Salado College and the British Open University
emulate field trips online (e.g., field trips by geology
students have been replaced by virtual field trips that
can draw more easily on high-quality support
materials).
Increasing Access to Degree Programs
Whereas most people in higher education think about
access within a construct of time and place, symposium
participants pointed out that academic policy constraints
are frequently more potent. Expanding access to higher
education requires overcoming the many academic barriers
established by individual institutions. The issues of
access to full-degree programs and of credit transfer
among multiple institutions have been a challenge to
colleges and universities for many years, but the
existence of the Internet and the explosive growth of
online learning have radically escalated their
importance.
Although not all online learners seek degrees, many do.
Public-policy goals that drive most virtual university
efforts, for example, include increasing the number of
degree-program graduates. As one symposium participant
commented, it is an accepted truism in higher education
that adult learners will not begin a degree program if
they cannot see how they will complete it. If online
learning is going to expand access significantly in the
near future, we will need to increase the number of
degree programs that students may complete entirely at a
distance.
Institutions that accept transfer credits or work
experience relatively freely, while offering virtual
degree or certificate programs, are especially effective
at increasing access. Many students may prefer to take
courses from more than one institution, and this trend is
accelerating.
At Excelsior College, students can pick and choose how
they will complete their degrees and which learning
services they need to advance their educational goals,
depending on their particular life circumstances. Some
students use all of the Excelsior College learning
services, some use none, and some pick and choose. Some
students complete their degrees exclusively through
credit-by-examination, some take courses from many
different institutions, some rely on distance education
courses to complete their degrees, and some attend only
one institution in their local communities. Some students
take a few examinations, a few distance courses, and a
few classroom courses taught at one or two local
institutions. In addition, since Excelsior places no caps
on the kind or amount of transfer credit that it will
recognize from regionally accredited colleges, students
do not need to repeat learning they have already achieved
in other collegiate settings. The college thus reduces
the total number and cost of courses that students must
take to complete their degrees (see Excelsior
College, What You Know Is More Important than Where or
How You Learned It).
Students at Excelsior College have neither cohorts nor
calendars. They can create programs of study that combine
on-campus courses, online courses, test preparation, and
independent study to individualize the time and place of
study while achieving common learning outcomes as
validated by Excelsiors highly regarded
standardized examinations. Trading academic residency for
rigorous assessment clearly expands access to higher
education.
Increasing Access to
Learning through Modularization
To make learning available to the greatest number of
people, we can modularize or break down educational
content into smaller chunks that can be reorganized or
recombined to meet the learning needs of individual
students. Modularization characterizes most of the
features of the buffet-style courses described in the
preceding section on improving quality.
By modularizing course content, pacesetting institutions
are able to tailor the study to different types of
students with different goals. Like Ohio State, Drexel
University is exploring how modularization can benefit
both students and institutions (see Drexel
University, Modularizing Computer
Programming).
Modularization moves us further along the continuum from
what has been called just-in-case learning to
just-in-time learning. As applications of
information technology become more sophisticated, we can
identify weaknesses in students learning as they
progress through a course. Students can then focus on
these areas of weakness and spend less time on content
areas they already understand. Customized learning
materials can be presented to students in order to
provide more practice and/or greater variety in the types
and levels of difficulty. With such focused study,
students can potentially decrease the time they spend on
a particular course, increase their success rates, and
reduce the number of times they repeat a course, all of
which play an important role in increasing access to U.S.
higher education.
IV.
Reducing the Costs of Teaching and Learning
When the issue of cost is raised in relation to online
learning, many people in higher education focus on the
question, does online learning cost more or less than
traditional instruction? The predominant belief is that
it costs more. Temple Universitys president, David
Adamany, typifies the views of many; he was recently
quoted in the Chronicle of Higher Education as saying,
"No one has yet found a way for online learning to be
economically viable."3
The issue of cost is directly related to that of access.
As one symposium participant noted, it is very difficult
for most existing institutions to expand access, whether
on campus or online, without facing significant budget
increases. Without new funding sources, enrollments can
only expand on the margin: where courses and programs
have insufficient enrollment and new students can fill
empty seats. A contributing factor is that productivity
in higher education is declining. Between 1977 and 1997,
the number of students in higher education has increased
by 27 percent while the number of faculty has increased
by 56 percent, resulting in a decline in the
student/faculty ratio from 16.2:1 to
15:1.4
One symposium participant commented that faculty, via
threats of unionization, had forced the
participants institution to limit the number of
students in online courses to twenty, which in turn
limits the ability both to scale (i.e., produce more
cost-effective courses) and to serve more students (i.e.,
increase access). Indeed, a new, emerging paradigm for
traditional online courses calls for a 20:1 (or less)
student/faculty ratio, reflecting the on-campus small
seminar. Campus leaders are rightly concerned that such
applications of information technology are increasing
instructional costs rather than controlling or even
reducing them. Online learning offers enormous
possibilities for guiding and managing instruction, for
communicating with students, and for assessing student
performance and knowledge on a much larger scale than is
currently the norm if we can change the student/faculty
ratio. The issue is, how can we handle large numbers of
students cost-effectively?
Rather than simply comparing the costs of one form of
instruction with another, symposium participants were
asked to consider the following question: What kinds of
approaches to online learning do you believe can lead to
a reduction in instructional costs? By thinking of ways
to take advantage of the capabilities of information
technology and the Internet and, in so doing, by
reconceptualizing the way that courses are designed,
participants were able to come up with many creative
ideas about how to make collegiate instruction more
cost-effective.
The highest cost component of instruction is faculty
personnel. Currently, the job of a faculty
member&emdash;whether in class or online&emdash;is seen
as monolithic: a collection of tasks that are, with few
exceptions, carried out by one person. Faculty usually
believe they must and will play all roles in the
course-development and course-delivery process.
Traditional online providers suffer from what one
symposium participant called a "craft mentality," in
which a high-priced faculty member is her or his own
developer and technical support person, not to mention
learning theorist. Information technology offers the
possibility of altering this paradigm. Once the many
roles or tasks that a faculty member performs are
disaggregated&emdash;that is, separated and seen
individually&emdash;the opportunities for substitution
and cost reduction become clearer.
Higher education has known for decades that substituting
cheaper labor for more expensive labor reduces
instructional costs. The use of graduate teaching
assistants, adjunct and part-time faculty, and other
instructional personnel has enabled institutions to keep
their costs from rising beyond what they are now. The
knock has always been that our dependency on part-time
faculty reduces the quality of instruction, and anecdotal
evidence seems to support that view. The academy,
broadly, worries about institutions that rely too heavily
on adjunct faculty for two reasons: (1) the academic
program may fall into the hands and control of
administrators who make decisions based on financial
expediency rather than academic quality; and (2) quality
assurance may be difficult to maintain, since the academy
has neither the infrastructure nor the culture to support
a close monitoring of ubiquitous and disenfranchised
adjunct faculty.
Both the groundbreakers and the new pacesetters follow a
strategy of substituting cheaper labor for more expensive
labor and of employing more differentiated kinds of labor
in both course development and delivery. What
distinguishes their methods from higher educations
historic approaches? First, both types of new providers
rely on technology-based, common or centralized
development of course structures and course materials,
enabling a much tighter level of quality control.
Second, both take advantage of the ability of IT to
disaggregate instructional roles to even greater levels
of granularity while ensuring overall course coherence.
Third, both reduce the duplicative development costs of
individual faculty members and enhance the quality of
instructional and assessment materials. And fourth, both
enable multiple faculty to teach the same material and
thus to handle more students.
The Groundbreakers
Originated by the British Open University and replicated
with their own twists by the University of Phoenix, the
Dallas Community College District, and Cardean
University, groundbreaking institutions focus on creating
an efficient course-development process and supporting
that process with tools that increase efficiency. The
model is one in which large, up-front investments are
made in single courses, using the best expertise possible
in the development team, with the expectation that very
large numbers of students will ultimately enroll. In
1999, for example, the British Open University piloted
what is now its most successful online
course&emdash;"You, Your Computer, and the
Net"&emdash;with 800 students. This year, the course had
a total student cohort of some 12,000.
For course delivery, the groundbreaking model employs a
relatively small core of full-time faculty to set
academic standards, oversee curriculum, establish
academic policies including degree requirements, and so
on. Part-time, adjunct faculty carry out the bulk of
instruction. The University of Phoenix, for example, has
240 full-time faculty and more than 8,000 part-time
practitioner faculty members. Rio Salado has 25 permanent
faculty and 750 adjunct faculty. Quality control is
strong because, in each case, courses are developed and
monitored centrally, unlike the adjunct model used by
most traditional institutions in which part-timers have
relatively free rein to teach as they like.
Despite their gains in cost-effectiveness on many fronts,
several of the groundbreaking institutions have created a
relatively expensive delivery model by restricting the
student/faculty ratio to anywhere from 9:1 at the
University of Phoenix to 25:1 at Cardean. To support the
smaller ratios, Phoenix charges one-third more tuition
for its online courses than for its classroom-based
courses. While taking advantage of IT to coordinate
course development and to ensure a high level of quality
control over course delivery, these institutions have
failed to exploit fully ITs disaggregating
capabilities. For examples of how this can be done, we
turn next to the new pacesetters.
The New Pacesetters
Encouraged by the Pew Grant Program in Course Redesign,
several institutions are pursuing an alternative to
large, up-front investments in course development. This
model takes advantage of existing materials that have
been developed commercially or by other universities. In
its online college algebra courses, Rio Salado College,
for example, requires students to purchase Academic
Systems mathematics software just as they would purchase
textbooks. Rio then uses this commercially produced
software as the foundation for its online mathematics
courses. In addition to defraying the cost of materials
development, basing the course design on sophisticated
software enables instructors to handle a higher number of
students (from 25&endash;30 to 125) in their courses,
thus further reducing the overall cost per student.
Like the groundbreakers, the new pacesetters reduce
course-delivery costs by using technology to serve large
numbers of students. Their efforts are differentiated by
the further disaggregation of the faculty role and the
substitution of technology-based interactions for human
labor. Though appearing more traditional than the
groundbreaker model in many ways&emdash;especially since
full-time, tenured faculty frequently serve as lead
faculty in course delivery&emdash;the new pacesetter
model is, in fact, more radical and thus offers greater
possibilities for both cost savings and quality
improvements.
A straightforward example of this approach is how the
University of Illinois at Urbana-Champaign (UIUC) has
doubled enrollment in foreign language courses by relying
heavily on Mallard, a UIUC-developed intelligent
assessment software program that automates the grading of
homework exercises and quizzes (see University
of Illinois at Urbana-Champaign, The Spanish
Project).
Pacesetting institutions are breaking through the
small-seminar model for online instruction and are
creating new paradigms that are both high-quality and
cost-effective. Once again, individualization is the key
idea. Our buffet metaphor is appropriate here. Rather
than serving a "fixed meal" of instructional resources,
these new designs allow students to take advantage of
resources according to their own needs. Redesign involves
moving from an expensive and inefficient push strategy,
which presents all material to all students in the same
way and at the same time regardless of their particular
needs, to a pull strategy. Students access the material
they need when they need it, an approach that takes into
account differences in learning preferences and
abilities. The latter strategy is not only more effective
in dealing with learning issues but also more economical
in dealing with resource issues because students use only
as much resource as they need. Organized around
computer-based assignments, with on-demand tutorial
assistance provided as required, these new designs are
dramatically reducing both student failure rates and
instructional costs.
High-cost, full-time faculty members are no longer the
only resource. Instead, resources are matched to the
level of difficulty and type of instructional task.
Different types of personnel are employed to do different
kinds of tasks. In its redesign of its college algebra
course, Rio Salado, for example, has found that 90
percent of students questions were not math-related
and did not require a faculty member to respond. Rio
hired an aide to answer these questions, leaving the
faculty member free to respond to content-related
questions and consequently to handle more students.
Possible substitutions used in pacesetting courses
include nontenured for tenured faculty, adjuncts for
full-time faculty, graduate teaching assistants for
various kinds of faculty, undergraduate teaching
assistants for faculty or for graduate teaching
assistants, and professional staff for traditional
faculty.
As an example, Virginia Tech has redesigned its linear
algebra course, taken each year by 2,000 first-year
students majoring in engineering, physical science, and
mathematics. Virginia Tech, like most other higher
education institutions, tried to control costs in the
traditional mode by employing a mix of tenure-track
faculty (ten), instructors (thirteen), and graduate
teaching assistants (fifteen) to teach thirty-eight
sections of the course. The redesign radically changed
the mix of human and technological resources, resulting
in a two-thirds reduction in the cost per student (see
Virginia
Polytechnic Institute and State University, The Math
Emporium: Student-paced Mathematics
24x7).
Although many believe
that learning environments targeted to particular
learning styles and individual learning needs are more
expensive than traditional one-size-fits-all
methodologies, the introduction of new designs based on
information technology can allow for more cost-effective
ways of learning&emdash;cost-effective for both the
institution and the student. As noted above, the new
pacesetters buffet-style courses have five key
features that can improve the quality of student
learning. These five features are also major contributors
to cost reduction.
1. Assessment of Knowledge/Skill Level and Learning
Style
A first step in implementing a pull strategy in which
students use as much instructional resource as they need
is to assess their knowledge and skill level as they
enter the course or program and determine their preferred
learning style. Based on those assessments, students can
then elect the most efficient path through the required
course materials. Drexels modular approach to its
introductory computer programming course, for example,
allows students to earn from one to three credits based
on their performance on a knowledge and skills placement
test. Students do not need to spend time covering
material they already know and can move on to other
studies. Drexel can reduce the amount of instructional
resources to correspond more accurately to students
needs. Similarly, Ohio States modular format will
enable it to eliminate one-fourth of the course
repetitions, thereby opening slots for an additional 150
students per year.
2. An Array of Interactive Materials and
Activities
Each of these new learning environments reduces the
number of lectures and/or class meetings, replacing
presentations of content with a variety of activities
supported by interactive software. Some eliminate several
lectures; others eliminate all lectures. The premise is
that faculty do not need to spend as much time (or any
time) presenting information. Lectures are replaced with
a variety of learning resources, all of which involve
more-active forms of student learning or
more-individualized assistance. In many instances,
computer-based tutorials and feedback substitute for
instructor-based tutorials and feedback. Such a strategy
is not only more effective in dealing with learning
issues but also more economical in dealing with resource
issues because students use only as much resource as they
need. Savings occur from reducing the number of
instructors required and also from freeing up classroom
space. Reducing classroom contact hours, for example,
from three to one or two through the use of virtual
instruction makes it possible for up to three courses to
use the classroom hours previously reserved for one
class.
3. Individualized Study Plans
Without the availability of information technology
tools, creating and managing individualized study plans
for students would be highly labor-intensive and hence
costly. Sophisticated course-management software,
however, enables faculty to monitor students
performance, track students time on task and
overall progress, and intervene when necessary to correct
a students deviation from planned study on an
individualized basis. Students can create a definite
learning plan requiring periodic log-ins (e.g., students
have to take a quiz by&emdash;not at!&emdash;a fixed time
every week and an exam by a scheduled date at the end of
each module). Many types of communication can be
automatically generated to provide needed information to
students. Instructors can use e-mail to communicate with
students as a way to encourage students to "come to
class" with online materials. Regular weekly,
computer-generated e-mails can inform students about
their progress and, if necessary, suggest additional
activities based on homework
and quiz performance.
4. Built-in Continuous Assessment
The automated grading of homework (exercises,
problems), low-stakes quizzes, and tests and exams for
those subjects that have correct or easily assessed
outcomes not only increases the level of student feedback
but also offloads these rote activities from faculty and
other instructional personnel. The result is either a
reduction in the number of required instructors or the
ability to increase the number of students in any given
course. Michigan State has shown that the application of
technology can reduce the instructional costs of large
traditional lecture courses from 10 percent to 30
percent. The largest cost savings was due to the reduced
need for teaching assistants for grading and recitation
sections.
5. Appropriate, Varied Human Interaction
Faculty who teach traditional online courses
frequently complain about overload due to the difficulty
of responding to numerous e-mails or managing complicated
listservs. The best of todays threaded discussion
technologies enable easy-to-access and easy-to-manage
communication among students and between students and
their instructors. Wise instructors may seed class-wide
discussions and monitor these discussions, but they
seldom take responsibility for responding to every
posting by a student. They emphasize student-to-student
interaction and interaction with the material in ways
that force students to formulate most of their postings
for peer review and response by their fellow students.
Instructors who use these technologies and pedagogies ask
students to take more responsibility for their own
learning. By emphasizing student-to-student mentorship
and interaction as much as possible, we can increase
student involvement and improve learning outcomes. This
not only is effective but also saves expensive faculty
time.
V.
Sustaining Innovation
Throughout this paper, we have reiterated the view that
individualization is the key to moving beyond the "no
significant difference" phenomenon. Currently in higher
education, both on campus and online, we individualize
faculty practice (that is, we allow individual faculty
members great latitude in course development and
delivery) and standardize the student learning experience
(that is, we treat all students in a course as if their
learning needs, interests, and abilities are the same).
The conclusion reached by symposium participants is that
we need to do just the opposite: individualize student
learning and standardize faculty practice.
It is curious that most academics react with horror at
the thought of standardizing faculty practice but do not
think twice about standardizing the student learning
experience. With its connotations of words like
regulate, regiment, and homogenize, the
word standardize does not precisely capture what we mean.
What we need is greater consistency in academic practice
that builds on our accumulated knowledge about improving
quality, increasing access, and reducing costs.
Sustaining innovation depends on a commitment to
collaborative development and continuous quality
improvement that systematically incorporates feedback
from all involved in the teaching and learning
process.
The Internet offers
unprecedented opportunities to collect, organize, and
analyze large, real-time research. Online environments
provide enormous information-capturing potential because
every move that every student and every faculty member
makes is potentially recoverable and able to be analyzed.
Sources include responses to online surveys regarding
student satisfaction and perceptions; tracking of learner
behavior on site (On what learning points do students
spend the most time? What is the sequence and pattern of
interest? What questions do students ask?); transactional
data on student registrations, dropouts, and completions;
and interaction and outcome data generated from baseline
assessments, exercises, and exams.
To take advantage of these capabilities, we need a new
kind of "institutional research" designed to determine
which are the most efficient and effective paths for
different kinds of learners in particular curricula or
courses, so that we can make active adjustments in
learning designs. We also need to be much more
sophisticated about monitoring and measuring costs.
Students, instructors, institutions, accreditors, and
consumer agencies all have access to this data, enabling
benchmarking and competency assessment. Because of the
feedback available, digital products and services can be
fine-tuned, and product development can be accelerated.
The ultimate vision here is the kind of continuous
quality improvement systems used by automated industrial
production systems that are for the most part
self-monitoring.
It is not coincidental that the new providers discussed
above have taken the first steps toward implementing this
vision. At the institutional level, Excelsior College,
Rio Salado College, the University of Phoenix, and the
British Open University are known for building a
continuous assessment loop through the collection,
analysis, and dissemination of data. In monitoring the
quality and effectiveness of its academic
program&emdash;the strengths and weaknesses of the
materials and services provided&emdash;each keeps an eye
primarily on two things: student learning outcomes and
customer and student satisfaction with all experiences at
the institution. Excelsior College, for example, does a
major student-satisfaction survey every three years. For
each graduate, the college does a six-month follow-up
survey and a three-year follow-up, as well as an
additional three-year follow-up for students who complete
graduate school. The University of Phoenix conducts
end-of-course surveys among both students and faculty in
order to gauge the success of both the individual class
and the individual instructor. The British Open
University tests and edits its courses based on
assessment data that is collected throughout the
course-development process.
At the course level, Virginia Tech, Michigan State, the
University of Illinois at Urbana-Champaign, and all of
the projects involved in the Pew Grant Program in Course
Redesign treat the course not as a "one-off" but as a set
of products and services that can be continuously worked
on and improved. Two factors in their design strategies
are key: the collective commitment of all faculty
teaching the course and the capabilities provided by
information technology. Would it be possible for a single
professor conducting an online class to develop such
creative, comprehensive, learner-centered designs as
exemplified by the new pacesetters? Perhaps, if the
individual spent most of his or her career working on the
class. Would it be possible for institutions to offer a
buffet of learning opportunities to thousands of students
annually without the aid of information technology? Most
certainly not. IT enables best practices to be captured
in the form of interactive Web-based materials and
sophisticated course-management software. Rather than
reinventing the wheel at the start of each term, the new
pacesetters can add to, replace, correct, and improve an
ever-growing, ever-improving body of learning materials.
This, in turn, leads to greater possibilities for
individualization.
Earlier in this paper, we commented that the leading
institutions described in the cases do not offer
full-blown solutions to the question of how to move
beyond the "no significant difference" phenomenon but
instead illustrate pieces of the puzzle. Because they
share a commitment to continuous quality improvement, all
are in an excellent position to incorporate ideas from
others. Already committed to a rolling-cohort strategy,
the University of Phoenix, for example, could enrich its
approach by assessing students learning styles,
creating cohorts based on those assessments (either
homogeneous or heterogeneous), and designing course
variations to correspond accordingly. Virginia
Techs math courses and UIUCs foreign language
courses could incorporate the credit and content
modularization ideas pioneered by Ohio State and Drexel.
Groundbreakers in distance learning, Rio Salado and the
British Open University could learn from the on-campus
buffet providers and set new standards of excellence for
off-campus learners. In each case, the systemic approach
of the new providers enables them to incorporate the best
of online academic practice.
This symposium was the fourth of the Pew Symposia in
Learning and Technology. The purpose of this symposia
series is to conduct an ongoing national conversation
about issues related to the intersection of technology
and student learning and ways to achieve this learning
cost-effectively. The new providers who participated and
others cited in the paper are creating a new higher
education paradigm, which includes new boundaries for
behavior, new guides to action, and new rules for
success. As we continue to develop online courses and
programs, lets follow their lead, building on the
strengths of the Internet to create new learning
environments that surpass traditional modes of
instruction.
Notes
1. Charles D. Dziuban, Patsy
D. Moskal, and Emily K. Dziuban, "Reactive Behavior
Patterns Go Online," Journal of Staff, Program, and
Organizational Development 17, no. 3 (fall 2000):
171&endash;82.
2.
The Pew Grant Program in Course Redesign is a three-year,
$6 million program conducted by the Center for Academic
Transformation at Rensselaer Polytechnic Institute with
support from the Pew Charitable Trusts. The purpose of
this institutional grant program is to encourage colleges
and universities to redesign their instructional
approaches using technology to achieve cost savings as
well as quality enhancements. The program is supporting
30 large-scale redesigns that focus on large-enrollment,
introductory courses and that have the potential to
influence significant numbers of students and to generate
substantial cost savings. For complete information about
the program, including individual project descriptions
and cost savings data, please see http://www.center.rpi.edu/fundproj.html.
3.
Goldie Blumenstyk, "Temple U. Shuts Down For-Profit
Distance-Education Company," Chronicle of Higher
Education, July 20, 2001.
4.
Thomas D. Snyder and Charlene M. Hoffman, Digest of
Education Statistics, 2000 (Washington, D.C.: U.S.
Department of Education, National Center for Education
Statistics, 2001), 193&endash;94, http://www.nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2001034
(accessed October 4, 2001).
Symposium
Participants
John Arle
Faculty Chair, Science Department
Rio Salado College
George Connick
President
Distance Education Publications
Charles D. Dziuban
Director, Research Initiative for Teaching
Effectiveness
University of Central Florida
Leigh S. Estabrook
Dean, Library and Information Science
University of Illinois at Urbana-Champaign
Peter Ewell
Senior Associate
NCHEMS
William H. Graves
Chairman and Founder
Eduprise
Joel M. Greenberg
Director, Interactive Multimedia
British Open University
Carolyn G. Jarmon
Associate Director
Center for Academic Transformation
Jorge Klor de Alva
President and CEO
Apollo International
Robert F. Olin
Dean, College of Arts and Sciences
University of Alabama
Paula E. Peinovich
Vice President for Academic Affairs
Excelsior College
Pamela K. Quinn
Assistant Chancellor, Educational
Telecommunications
Dallas County Community College District
Carol Scarafiotti
Dean of Instruction
Rio Salado College
Kurt A. Slobodzian
Vice President, Instructional Technology
University of Phoenix
Michael R.
Thoennessen
Professor, Physics and Astronomy
Michigan State University
Carol A. Twigg
Executive Director
Center for for Academic Transformation
Virtual
Participants
Thomas M. Duffy
Provost
Cardean University
Nira Herrmann
Head, Department of Mathematics and Computer
Science
Drexel University
Diane Musumeci
Associate Professor of Italian, Spanish, and
Portugese
University of Illinois at Urbana-Champaign
Dennis K. Pearl
Professor of Statistics
The Ohio State University
Rapporteur
Patricia
Bartscherer
Program Manager
Center for Academic Transformation
Innovations in Online
Learning: Moving Beyond No Significant Difference, by
Carol A. Twigg
© The Pew Learning and Technology Program 2001
Sponsored by a grant from the Pew Charitable Trusts.
Center for Academic Transformation, Rensselaer
Polytechnic Institute
Deans Suite, Pittsburgh Building
110 8th Street, Troy, NY 12180
518-276-6519 (voice)
518-695-5633 (fax)
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