Wine business professors from around the world will present the latest research on wine marketing, wine tourism and wine economies at the Second International Wine Marketing Symposium at Sonoma State University on July 8 and 9.
The upcoming symposium will add to the growing body of academic business research relevant to the wine industry, says SSU professor Liz Thach, one of the organizers. At least 80 professors from more than 10 different countries are expected to participate.
Featured speakers include Nick Frey, Sonoma County Grape Growers Association who will discuss "Exploring the Appellations of Sonoma County," Larry Lockshin, Director of the Wine Marketing Research group at the University of South Australia on a proposed wine society, and Wine Market Council President John Gillespie.
Wine marketing professionals are invited to attend the symposium and participate in the discussions. There will also be a celebratory wine dinner at Korbel Winery on Friday evening, July 8.
The first symposium was held last July 2003 in Adelaide at the University of South Australia and provided an opportunity for participants to discuss and share research with each other.
The Wine Business Program located in Sonoma State's School of Business and Economics is the first University program in the United States to focus exclusively on the business aspects of the wine industry.
Cost to attend the 2-day symposium is $300 per person, which includes the formal dinner at Korbel winery on Friday evening as well as continental breakfast and lunch.
Complete details on the program and registration can be found at www.sonoma.edu/winebiz/.
For further information, contact SSU wine professors Dr. Liz Thach, (707) 664-4212 or Dr. Janeen Olsen, (707) 664-3194.
NOTE: No registration fee will be charged to wine media representatives who are interested in covering this event.
