January 23, 2006

North Bay Economic Outlook Conference Focuses on Transportation, Business Attraction

Transportation and business retention and attraction is the theme of the annual North Bay Economic Outlook Conference hosted by Sonoma State University's School of Business and Economics on Thursday, Feb. 2 at the Hyatt Vineyard Creek Hotel, Spa and Conference Center in Railroad Square in Santa Rosa.

The 2006 conference, "Getting from Here to There: Transportation Issues and Business Attraction and Retention for Growth," promises to be one of the most dynamic events of the year, says organizers.

Keynote speaker is Paul Fassinger, Director, Research & Analysis, Association of Bay Area Governments. This event is for all decision-makers and strategic planners who are looking for more information concerning the industries and areas where North Bay economic success is based on current and emerging economic trends.

Robert Eyler of the Center for Regional Economic Activity at SSU and Brian Sobel of Sobel Communications will identify and explore issues facing North Bay businesses, the local economy's role in the larger regional economy, and forecasts how state and national economic trends may affect the North Bay.

While the Conference again offers dual perspectives on local and regional economic indicators, the panels have an exciting new format. The first panel includes three perspectives on traffic and transportation in the North Bay. To promote audience participation, the second panel is an interactive panel of six presenters, each identifying the top three challenges their industries face in remaining competitive in the North Bay. Panelists include representatives from real estate, construction, bio-medical, economic development, wine, and high-tech, interspersed with questions from the audience.

For additional information or to register for the Conference, please visit the School's website at http://www.sonoma.edu/sbe or phone (707) 664-2220.


Jean Wasp
Media Relations Coordinator
University Affairs
(707) 664-2057
jean.wasp@sonoma.edu