How to be a wine entrepreneur, state regulations, marketing basics, and wine club management are part of the upcoming spring 2007 Wine Business Program educational series at Sonoma State University.
A talented array of wine business professionals are among featured lecturers.
Anchoring the program is a 13-week course in Wine Entrepreneurship. This course provides a springboard for starting a wine-related business and provides the would-be entrepreneur with the tools to develop a successful business plan. This evening series is offered 7-9 p.m.Tuesdays from Feb. 13 - May 15.
The following half-day (8:30a.m.-12:30p.m.) seminars are also offered in February:
State and Local Regulations for a New Winery (Feb. 9), is designed for the person who plans to begin a winery operation soon and provides specific details on California and local county requirements. Navigating regulatory issues can be a daunting task and this class identifies key resources to help manage the process.
Wine Marketing Basics (Feb. 16), is a seminar that highlights the strategies and tactics that can be employed to create a successful marketing plan. Many wineries overlook critically important marketing tools only to wind up chasing a few more cases of wine. This class teaches the fundamentals that must be addressed in todays competitive market.
Managing your Wine Club Efficiently (Feb. 23), showcases the essential elements of building efficient and profitable clubs. The wine club is the heart of most wineries and critically important for direct to consumer sales.
Morning seminars are $125 per person and include a continental breakfast. The Wine Entrepreneurship series is $495. For complete details on all spring classes, fees and enrollment, please visit our website at www.sonoma.edu/winebiz or contact the office of Extended Education (707) 664-2394
