SSU Wine Business Program director Armand Gilinsky and SSU alum Nancy Campbell have been named winners of a national award for their case study "RJM Enterprises, Inc.: Romancing the Vine." This case study was a collaborative effort between Gilinsky and Campbell and outlined the diversification scenarios for a Ripon, California grape grower who wanted to provide grape juice services to north coast buyers.
The 1999 Curtis E. Tate Award for best business case study is awarded by the North American Case Research Association (NACRA). This award is given annually by the NACRA to the best case presented at the previous year's conference. Romancing The Vine is currently in its second review for publication in the Case Research Journal.
Gilinsky was named Sonoma State Univeristy Wine Business Program director earlier this year and feels that his case study research will ultimately be beneficial to the program. "It is a double honor to win this award as it not only validates our attempt to build a world class Wine Business Program, but also rewards the efforts of many people who have been involved to make our program a reality."
Campbell is currently a credit analyst for Silicon Valley Bank's Premium Wine Division. She previously won the National Undergraduate Case Study Award of 1996 for her work on "Food For Humans."
"The project was a fantastic experience and I am pleased to give something back to SSU for all of the faith they have placed in me," says Campbell.
