"In terms of power and influence, you can forget the church, forget
politics. There is no more powerful institution in society than business -
I believe it is now more important than ever before for business to assume
a moral leadership. The business of business should not be about money,
it should be about responsibility. It should be about public good, not
private greed." --- Anita Roddick, " Business as Unusual"
ROHNERT PARK - The outspoken and controversial "Body Shop" founder
Anita Roddick will discuss her enlightening and intriguing ideas on
socially-responsible business methods with KSRO talk show host Pat Thurston
at 7:30 p.m. on Saturday, January 20.
The conversation is a benefit for Sonoma State University's media
program, Project Censored, and will be held at the Sebastopol Veteran's
Memorial Building, 282 South High St., Sebastopol.
The British entrepreneur founded The Body Shop in 1976 as a hair, body
and skin care line that delivered straight-forward information to its
customers.
It is now an international phenomenon as famous for its ethics as its
success - from fair trade, environmental awareness, animal protection and
respect for human rights to social campaigning.
"Business as Unusual" is an autobiographical-management work that
charts the progress of Roddick and her company through the last decade
and shares her vision of how businesses can successfully evolve with a
socially-responsible attitude.
A reviewer for Publishers Weekly wrote that "Roddick fervently believes
that companies should be more than simply profitable: they 'must
actively do good' in the environment and for labor,
serving as 'incubators of the human spirit.'"
Tickets are $10 advance, $15 at the door. One ticket is free with the
purchase of Roddick's new book "Business as Unusual" from any
Copperfield's bookstore. Call (707) 823-8991 ext. 15 for ticket information.
