The Sonoma State University Wine Business Program is proud to present the 4th Wine Career and Industry Night entitled "Expanding the Consumer Base of Wine Drinkers: Reaching the Next Generation" scheduled for May 9 from 5 -7 p.m. Questions and discussions will focus on how wineries are currently marketing to marginal wine consumers and the 21-35 year age bracket. These two segments are generally overlooked by the wine industry and could represent significant revenues, if captured.
Darryl Roberts, Editor and Publisher of Wine X Magazine, in Santa Rosa, CA, will moderate a five-person panel which will include:
* Jeff Bundschu, President, Gundlach Bundschu and Co-Founder of WineBrats
* Michael Topolos, President, Topolos Vineyard
* Lee Nordlund, Marketing Director, Robert Mondavi Winery
* Dr. Linda Nowak, Professor of Marketing, SSU
* Dr. Janeen Olsen, Professor of Marketing, SSU
* Ryan Stanley, Wine Business Student, SSU and Wine Sense Wine Club, SSU
After the panel presentation, the floor will open to the audience for additional questions and debate. This event is a great opportunity for students interested in working in the wine industry, as panelists will also talk about how they became involved in the industry and what advice they have to offer college students.
Wine Industry and Career Night is open to everyone in the community, and is free to attend. The event will be held in the Cooperage on the Sonoma State campus and lasts from 5 until 7 p.m. Parking is $2.50 for non-permit holders; please purchase temporary parking permit in SSU Parking lots.
This event is being sponsored by Union Bank of California. The Wine Business Program thanks them for their generous support.
If you have additional questions and/or would like to reserve a seat, please contact Becky Montrose at becky.montrose@sonoma.edu. This event requires advanced reservations.
