April 21, 2009

21st Century Business Students Take Aim at a New Prize - Social Responsibility

There has been a sea change in the awareness of modern day business students and Bob Girling is taking advantage of it.

"Today's business students are much, much more aware of social and environmental issues than at any time in the past," says Girling who will introduce his MBA students to three successful social entrepreneurs this week.

"Today's students are looking for social solutions and inclined to choose to work for companies with a social mission over one with a purely financial one," says the business professor who has been promoting the virtues of social entrepreneurship for several years.

"It is a new day that is being influenced by the political change in Washington."

Girling's MBA students will visit with three innovative and socially responsible environmental entrepreneurs from 7-9:30 p.m. on Wednesday, April 22 in the business cluster at Sonoma Mountain Village in Rohnert Park.

They will meet Jeff Mendelsohn, CEO of New Leaf Paper, Rick Theis, founder of the Leadership Institute for Ecology and the Economy, and Trathan Heckman, creator of Daily Acts.

Girling's past symposia have included global innovators like Matt Reynolds of Indigenous Design and Mike Hannigan of Give Something Back, an office products firm that returns 65% of its profits to the community.

For more information, contact Professor Robert Girling, Sonoma State University School of Business and Economics, (707) 664-2228.


Jean Wasp
Media Relations Coordinator
University Affairs
(707) 664-2057
jean.wasp@sonoma.edu