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Applications for Online Wine Business Management Close Monday

February 2, 2012 12:00 PM

February 2, 2012

Applications for Online Wine Business Management Close Monday

Rohnert Park, CA: Sonoma State's Online Wine Business Management Certificate launches its second round of foundation classes next week. Monday, February 6 is the last day to apply. This new certificate program kicked off in the fall and concluded with great feedback on the four-week foundation level course taught by Tim Hanni. 

"Like any business there is a foundation of knowledge needed in the wine business that is particular to this industry. This course set the relevant expectations and provided a good foundation of understanding the complexities and financial resources needed to participate," said Rickey Trombetta of Trombetta Family Wines.

The foundation course that runs from February 13 to March 9 is presented via online video lectures, course conference calls, and a unique WineBizSim business planning project that allows students to build a financial model for a wine business. Specific topics cover production, marketing and sales fundamentals, wine styles of the world, distribution, and global wine markets.

"The wine business is an ever-changing market and people need access to solid business principles and strategies to be successful," noted instructor Tim Hanni MW, who teaches both the Foundation and Intermediate Levels in the Certificate Program. "The online format makes it accessible to everyone." Last fall, 79 students from across the US and the world participated in the inaugural round. 
Apply for the February 13th Foundation Level course now.
The Wine Business Management Certificate offered exclusively online was created for professionals already in the industry who want to advance their knowledge of wine business operations, winemakers or viticulturists wanting to expand their understanding of business strategies and principles, and professionals in other industries seeking to enter the wine industry. While the perceived glamour of the business draws many to the industry, it is business acumen that is vital to its long-term success and to the success of its owners and employees. The series consists of a Foundation level, along with Intermediate and Advanced levels, with optional certification at the completion of the Advanced level. The Intermediate course begins in March.

"As someone looking to make a career change and enter the wine industry I was looking for a reputable and flexible way to gain some necessary education. Tim Hanni is a fantastic instructor and offers in-depth industry knowledge that has fueled my interest in the industry even more and I look forward to the next level," said career changer Jeff Zielinski.

Learn about the Certificate and other professional development offerings at Sonoma State's Wine Business Institute Professional Programs


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For more information, contact:
Annemarie Brown, 707-664-2221,

About Sonoma State University's Wine Business Institute:

Sonoma State University's Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1995, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs, the Wine Business Institute offers an array of professional development courses for the industry. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State's School of Business and Economics, a fully accredited AACSB institution. Learn more at

About Tim Hanni, MW:

Tim Hanni MW, one of the first two Americans to earn the title Master of Wine, is an internationally recognized wine educator and professionally trained chef who consults to wine and hospitality businesses. Hanni is a recognized leader in developing marketing and education programs that break down barriers which have historically hindered the unfettered enjoyment of wine. He is also involved in cutting edge sensory and behavioral research projects focused on understanding wine consumer preferences, attitudes and behaviors. Hanni has a unique perspective and passionate curiosity in the worlds of food, wine and sensory sciences. Hanni teaches wine marketing programs at Sonoma State University and the Wine & Spirits Education Trust in London, England, has adopted his wine and food principles in their international curriculum. Learn more about Hanni at

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377 10456