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Sonoma State Survey Shows What Winery Owners Want From Suppliers

March 5, 2012 12:00 PM

March 5, 2012

Sonoma State Survey Shows What Winery Owners Want From Suppliers

Rohnert Park, CA: Did you know that more than 67% of winery owners believe that the right suppliers help their business maintain a competitive edge? This finding plus many more interesting facts and statistics are now available in a new study recently completed by the Wine Business Institute at Sonoma State University in California.

Developed by Dr. Janeen Olsen and Dr. Liz Thach, MW, the study highlights the opinions of more than 117 winery owners, winemakers, and purchasing managers. Positive supplier relationships have always been important in the wine industry, but with increased global competition and pressure to reduce costs, wineries often scrutinize suppliers more closely to obtain better pricing.

This study describes the factors that drive a winery's decision in supplier selection, as well as the types of areas in which they hope to add suppliers. Published by the Wine Industry Network Advisor, a free copy of the study results is available at:

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For more information, contact:
Annemarie Brown, 707-664-2221,

About Sonoma State University's Wine Business Institute:
Sonoma State's Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1995, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its degree programs, the Wine Business Institute offers an array of professional development courses for the industry, including its new online Wine Business Management certificate series. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State's School of Business and Economics, a fully accredited AACSB institution. Learn more at

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377 10617