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Skyping with the Authors

February 18, 2014 8:37 AM

Skyping with the Authors

By Rich Campbell  

sbe_emba_cohort3_rich_campbell_low_res2.jpgThe Executive MBA Strategic Marketing class is pleased to welcome a pair of well-known business leaders and authors into class in early 2014, Gary Vaynerchuk and Dorie Clark.  They will be joining the class via Skype, as technology provides a way to bring thought leaders right into the classroom.

Gary Vaynerchuk (@garyvee)  is a Social Media leader  - as evidenced by his over one million Twitter followers.  He is CEO of Vayner Media and his new best seller Jab, Jab, Jab, Right Hook is being read in the class. Mr. Vaynerchuk was also recently featured on the cover of Inc. Having him "visit" to conduct a Q&A session will certainly enhance the student experience.

Dr. Rich Campbell who teaches the class says, "Having Gary interact with our students is sure to be a highlight and he will deepen students' understanding of how social media is transforming marketing".

Dorie Clark (@dorieclark) is author of Reinventing You, which is also being read in course.  It is a primer on creating and managing a personal brand in the work place and leveraging social media to communicate that message.  Ms. Clark is a contributor at Forbes and Huffington Post.  She also teaches at Duke's Fuqua School of Business.

"Her book has been an inspiration in my own career reinvention and the students will benefit from Dorie's lessons on career evolution" according to Dr. Campbell.

The opportunity to engage authors to discuss their books, rather than just read them, is an example of the active learning that takes place in SSU Executive MBA Program.
To find out more about the Program, click here http://www.sonoma.edu/sbe/executive-education/executive-mba-education/




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