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June 1, 2012
Innovation Showcase
The only concentration in wine business is at SBE. With undergrad and MBA options in wine business, faculty conducting industry-relevant research, and an incredible network of wine industry connections, regionally, and internationally, your studies at SBE will help you reach your career goals.
Marketing Concentration
Five courses are required. The marketing concentration provides creative careers in advertising and promotion, product development, sales and retailing, as well as marketing research and sales management.
Required Courses
- BUS 367 Consumer Behavior (4)
- BUS 462 Marketing Research (4)
- BUS 469 Marketing Management (4)
Additional Courses (Select at least two.)
- BUS 366 Retail Management (4)
- BUS 368 International Marketing (4)
- BUS 385 Special Topics (as relevant, 1-4)
- BUS 396W The Global Wine Industry (4)
- BUS 461 Promotion Management (4)
- BUS 463 Sales Management and Personal Selling (4)
- BUS 464W Production, Operations and Distribution (4)
- BUS 465W Wine Marketing (4)
- BUS 468 Marketing Decision Making (4)
- BUS 453 Small Business Analysis (4)
- BUS 499MK Internship in Marketing (3-4)