Wine Business Strategies Concentration
Conveniently located in the heart of Sonoma County wine country, students concentrating in Wine Business Strategies have a wide range of career opportunities available to them. Many students begin their careers in the tasting room where they develop strong customer service skill sand master the product line. A typical career move may lead students in a Wine Club, Social Media, or e-Commerce position. Especially when complemented with a marketing concentration, grads may move into an array of outside sales positions with distributors or into marketing positions, such as brand management.
Customer Service/Sales and Promotions
Tasting Room; Direct to Consumer Sales; Wine Club; Regional Sales
Product Management; Brand Management; Public Relations; Social Media
Management; Event Planning; e-Commerce
International Distribution; International Marketing
Wine Business Strategies Concentration Requirements
1. Complete All Pre-Business Requirements.
2. Complete Six Upper-Division Core Business Classes.
3. Complete Five Courses From the List Below.
Four Required Courses
BUS 305W Introduction to Wine Business
BUS 464W Production, Operations and Distribution (Not offered in Spring)
BUS 465W Wine Marketing
BUS 499W Internship in the Wine Business
One Additional Course
BUS 340 Human Resource Management
BUS 366 Retail Management
BUS 396W Global Wine Industry
BUS 399W Advanced Work Experience
BUS 397W The Global Marketplace for Wine
BUS 467W Wine E-Commerce and Direct Sales
BUS 475W Wine Accounting and Finance
Take charge of your future!