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The Strategy of Pricing Wine
Intense competition and retailer discounts kept wine prices in check during the recession, but that appears to be changing. Jon Fredrikson, principal with Gomberg, Fredrikson & Associates, said that in the past two years there have been more price changes--especially at the lower and higher price categories--and prices on the whole have been increasing.
"It's clear people are dealing with rising costs," he said. Fredrikson was one of three experts discussing wine pricing at a forum hosted by Sonoma State University's Wine Business Institute on Thursday night. Read the full story here.
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