SBE Centers

Regional Economic Analysis

Providing sound economic information for smart business decision making

Our Center for Regional Economic Analysis (CREA) has acted as a place where regional businesses and North Bay municipalities have found common answers to the economic development and public policy questions they share. It provides first-rate research, data, and analysis for local industry and governments.

Explore some of our recent studies and contact director, Rob Eyler, to learn more.

 Equestrian Activities in Sonoma County, June 2014

American Horse Council logoThe study examined that there are approximately 26,000 horses in Sonoma County that generate approximately $464 million in direct spending by horse owners and riders. The total economic impact of the equestrian industry totals over $600 million in business revenue, which supports over 7,700 jobs, and contributes almost $12 million in local tax revenues each year. The Sonoma County Horse Council aims to preserve, protect, and grow the horse industry in our area.

              • Read Rob Eyler's full study

                                           • See how the Sonoma County Horse Council is implementing this

Oliver's Market Study, February 2012

 Olivers Market logo

The study examined the economic impacts of using a "go local" strategy concerning business behavior. Oliver's Market data was used for a simple analysis of buying and selling local, with "local" defined as Sonoma County. 

    •  Read the full study (pdf)
    •  See how Oliver's Market is implementing this

Value Chains in North Bay Agriculture, November 2012

UC Co-Op logo

This study investigates the way famers build value in their products for dairy, grass-fed beef and grain operations in the North Bay. Agricultural industries also build value in the community through their operations, suppliers, and businesses touched by farm workers and spending.

    • Read the full study (pdf)
View the presentation (pdf)





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Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377