Regional Economic Analysis
Providing sound economic information for smart business decision making
Our Center for Regional Economic Analysis (CREA) has acted as a place where regional businesses and North Bay municipalities have found common answers to the economic development and public policy questions they share. It provides first-rate research, data, and analysis for local industry and governments.
Explore some of our recent studies and contact director, Rob Eyler, to learn more.
Equestrian Activities in Sonoma County, June 2014
The study examined that there are approximately 26,000 horses in Sonoma County that generate approximately $464 million in direct spending by horse owners and riders. The total economic impact of the equestrian industry totals over $600 million in business revenue, which supports over 7,700 jobs, and contributes almost $12 million in local tax revenues each year. The Sonoma County Horse Council aims to preserve, protect, and grow the horse industry in our area.
Economic Outlook Conference, February 2014
This year, the theme was the need for collaboration between universities and businesses to create a powerful and lasting workforce for the future.Take a look at the topics discussed in the insert (pdf)
Oliver's Market Study, February 2012
The study examined the economic impacts of using a "go local" strategy concerning business behavior. Oliver's Market data was used for a simple analysis of buying and selling local, with "local" defined as Sonoma County.• Read the full study (pdf)
• See how Oliver's Market is implementing this
Value Chains in North Bay Agriculture, November 2012
This study investigates the way famers build value in their products for dairy, grass-fed beef and grain operations in the North Bay. Agricultural industries also build value in the community through their operations, suppliers, and businesses touched by farm workers and spending. • Read the full study (pdf)
• View the presentation (pdf)