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Graduate Course Descriptions

For a current class schedule it is recommended that students use the searchable schedule in thier MySSU.  Please advise that PDFs or printed schedules are not always kept up to date. If you have questions about individual courses or offerings, please contact the MBA Program Coordinator at mba@sonoma.edu.

Classified Graduate Status is required for the following courses:

BUS 516 Operations Management (3)
Production/operations management of manufacturing and service operations. Topics include forecasting and scheduling; material requirements planning and quality assurance. Additional tools include inventory control, project management, and product development. Cutting edge techniques such as Supply Chain Management, e-business, Just-in-Time, and Total Quality Management are illuminated. Prerequisite: BUS 508 or BUS 211 or equivalent.
Theme Area: International Business and Global Issues.

BUS 519 Management Information (3)
This course covers the major challenges organizations deal with when managing their key technological resources in today's rapidly changing environment. The course examines the critical linkage between an organization's business, cultural, and information technology (IT) strategies. Providing current and future managers with insights and frameworks necessary to make strategic decisions about IT, this course examines industry trends, systems development issues and practices, project management, database management, management of IS/IT assets, and technological innovations.
Prerequisites: BUS 540, BUS 570, BUS 535 and BUS 580.
Theme Area: Contemporary Business Issues

BUS 525W A Wine Experience, Part I (1)
This course provides an opportunity to gain a winery general manager's perspective from vine to package. Through winery field trips during harvest and crush, students will get an executive's view of vineyard operations, winemaking and wine maturation. Then, students will develop a brand strategy to execute in BUS 525W B.
Prerequisites: Wine Business Concentration, BUS 540, BUS 570, BUS 535 and BUS 580.
Theme Area: Contemporary Business Issues

BUS 525W B Wine Experience, Part II (2)
This course expands the elective courses available to MBA-Wine Business students and allows graduate students a for-credit opportunity to participate in an experiential learning activity in wine business packaging, marketing and selling a brand, including gaining event planning and wine industry software sales technology experience.
Prerequisites: Wine Business Concentration, BUS 540, BUS 570, BUS 535, BUS 580, and BUS 525W A.
Theme Area: Contemporary Business Issues

BUS 530 Financial Statement Analysis (3)
Students will learn to analyze financial statements for the purpose of valuing the firm. The course takes a user perspective, not a preparer's perspective. The course is an inter-disciplinary accounting and finance course. Students will learn the limitations and complexities of the numbers used in valuing major components of the financial statements. Significant emphasis is placed on the current American regulatory environment; impending changes within that environment; as well as on international and global regulatory issues.
Prerequisites: BUS 501 or BUS
230A, & 230B and BUS 507 or BUS 370.

BUS 535 Cost Analysis and Control (3)
Course Description: This course focuses on concepts and managerial uses of financial information with a strong emphasis on management decision-making and the strategic effects of decisions, ethics, and new management accounting trends to prepare students for the challenges of today's workplace.
Prerequisites: Classified Graduate Standing
Theme Area: Contemporary Business Issues

BUS 540 Strategic Human Resource Management (3)
Strategic management of human capital presents a framework to implement best HR practices in organizations. One focus is on implementing best practices that add demonstrable value, or effectively manage risks or solve problems within the organization. Another emphasis will be on utilizing HR metrics to measure outcomes. Finally, emphasis will be on avoiding, analyzing, and solving problems as they relate to the management of human capital.
Prerequisites: Classified Graduate Standing

BUS 545W Global Wine Business (3)
Current theory and practice of how wine businesses have evolved to become a global industry. Students will analyze and debate cutting-edge issues in strategic management, leadership, organization, human resources, entrepreneurship, family business, government regulation, management of technology, financial management, and socially responsible practices. Prerequisite: Classified Graduate status in the Wine MBA concentration. Theme Area:
International Business and Global Issues

BUS 550 Seminar in Organization Behavior and Management Theory (3)
An examination of the business organization with reference to management, design, change, and organizational behavior.
Prerequisite: BUS 504 or BUS 344 or equivalent.

BUS 552 Leadership and Team Building (3)
Leadership and team building go hand in hand and represent critical elements of the managerial process. This course examines theoretical formulations of leadership, and combines that with the study of exemplary leaders. Specific topics include: use of power, authority, and persuasion, characteristics of effective leaders, comparison of alternative leadership styles, and entrepreneurial leadership. The role of leaders in molding teams is an underlying theme.
Prerequisite: BUS 504 or BUS 344 or equivalent.
Theme Area: Leadership and Ethics

BUS 554 Social Entrepreneurship In Theory and Practice (3)
This course examines the theory and practices of social entrepreneurship. The course will examine how entrepreneurial solutions can be fashioned and applied to job creation, workforce development and meeting other social needs. Specific topics include: social responsibility, venture philanthropy, opportunity assessment, market analysis, financial principles of sustainability, micro enterprises, and nonprofit organizations.
Theme Area: Leadership and Ethics

BUS 555W Sustainability in the Wine and Hospitality Industry (3)
Current theory and practice of how wine and hospitality businesses can become sustainable businesses. Course content includes business rationale for adopting environmental and social equity practices for improved business performance and success. Students will analyze and debate cutting-edge issues in sustainability including a review of global wine and hospitality businesses using sustainable practices; auditing and compliance; energy management systems; ISO standards; creation of sustainable business strategies; development of policies and practices for
sustainable operations; success measures; and cost-benefit analyses.
Prerequisite: Classified Graduate status in the Wine MBA concentration.
Theme Area: Leadership and Ethics

BUS 559 Seminar in Advanced Management Topics (3) Or 559W (3)
Graduate study of a current or emerging management topic of special interest. May be repeated for credit with the
consent of the MBA Coordinator. Prerequisites to be determined by the instructor.

BUS 560 Seminar in Marketing Management (3)
Study of marketing situations, development of marketing plans, and evaluation of marketing programs. Careful consideration of the conceptual background of marketing including trends and emerging developments.
Prerequisite: BUS 506 or BUS 360 or equivalent.

BUS 563 Strategic Branding (3)
This course offers a solid, proven theoretical foundation with practical insights to assist managers in their day-to-day
and long-term brand decisions. Specifically, a number of key concepts related to brand management such as brand equity, and brand positioning are incorporated with a series of case studies to optimize students learning.
Prerequisites: BUS 540, BUS 570, BUS 535 and BUS 580.
Theme Area: Contemporary Business Issue

BUS 565W Marketing and Sales Strategies for Wine (3)
Study of wine marketing and sales on a global basis. Focus on branding, research, positioning and promotion of wine. Consideration of distribution alternatives and sales strategies for wine. Development of marketing plans for wine products.
Prerequisite: Classified Graduate status in the Wine MBA concentration.
Theme Area: Contemporary Business Issues.

BUS 566W Winery Tourism (3)
This course focuses on winery tourism management. Specifically, revenue centers that can be developed in conjunction with a winery such as restaurants, and events will be discussed. Furthermore, activities away from the winery location such as participation in wine festivals, and gastronomy tourism will be included as topics for discussion.
Prerequisites: Wine Business Concentration, BUS 540, BUS 570, BUS 535, and BUS 580.
Theme Area: Contemporary Business Issues

BUS 570 Seminar in Managerial Finance (3)
An introduction to techniques and theories that are necessary in order to make sound decisions about how a firm should raise and allocate funds. Emphasis will placed on two crucial questions faced by corporations: What investments should the company make and how should the company pay for those investments.
Prerequisites: Classified Graduate Standing

BUS 578 Project Continuation (1) Fall, Spring
Designed for students working on their thesis or master's project but who have otherwise completed all graduate coursework toward their degree.
This course cannot be applied toward the minimum number of units needed for completion of the master's degree. CR/NC only.

BUS 580 Business Intelligence (3)
The course introduces methods of data driven decision making. This is a hands-on data intensive course where we analyze topics related to management, marketing and finance such as pricing, promotion, branding, estimating return on investments and forecasting. The course will make extensive use of modern data driven analytical methods.
Prerequisites: Classified Graduate Standing

BUS 581 Research Methods for Managers (3)
Practical approaches to the design, execution and interpretation of applied business research activities. Development of analytical skills and research techniques, including an understanding of the assumptions, limitations, and appropriate uses of various research designs and strategies.
Prerequisite: BUS 508 or BUS 211.

BUS 591 Seminar in Strategic Management (3)
A consideration of the entire organization from the viewpoint of the chief executive officer. Topics to be covered include strategy formulation, the development of competitive advantage, strategy implementation, and the management of strategic change.
Prerequisites: BUS 540, 560, 570, and at least half of the required and elective MBA courses.

BUS 592 Entrepreneurship and New Venture Creation (3)
Entrepreneurship focuses on new venture creation and venture feasibility analysis. Working in teams, students will learn to identify, conceptualize, plan, finance, launch, manage, and harvest new ventures. Entrepreneurship, the application of entrepreneurial methods of management to established organizations, will also be discussed.
Prerequisites: BUS 540, 560, 570, and at least half of the required and elective MBA courses.

BUS 593 Seminar in International Business (3)
Comprehensive view of the international economic environment as it relates to international business. Topics include the multinational corporation, subcontracting, counter trade, and international institutions such as the World Bank and GATT.
Prerequisite: ECON 501 or ECON 204 and 205.
Theme Area: Leadership and Ethics

BUS 595 Special Studies in Business Administration (1-3)
Supervised independent study. A maximum of 3 units may be applied toward the requirements for the MBA degree.
Prerequisite: consent of faculty member under whom the individual work is to be conducted, consent of the MBA Director, and an approved "Application for Special Study 495/595."

BUS 596 Graduate Internship (1-3)
Field experience for qualified graduate students in business administration. A maximum of 3 units may be applied toward the requirements for the MBA degree. Students must establish with the MBA Director that the work involved is clearly integral to the student's graduate studies. CR/NC grade only.

BUS 599 Master's Degree Directed Research (3)
Research directed by the student's committee on a project. An "Advancement to Candidacy Form" (GSO1) must be filed with the MBA Director before the student registers for the course.

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1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377