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Want a job? Then get to work! Getting a job when you graduate takes work today. Competition for good jobs is greater than ever, but you can rise above others if you are well prepared.
Marketing Concentration Requirements
1. Complete All Pre-Business Requirements.
- You must have completed all pre-business requirements prior to enrolling in any upper-division (300 and 400 level) courses.
- Make sure you've completed all pre-business requirements here.
2. Complete Six Upper-Division Core Business Classes.
- You must complete all six upper-division core business courses. Core courses may be taken simultaneously with management concentration courses.
- Access information on the upper-division core business classes.
3. Complete Five Courses From the List Below.
Three Required Courses
- BUS 367 Consumer Behavior (4 units)
- BUS 462 Marketing Research (4 units)
- BUS 469 Marketing Management (4 units)
Two Additional Courses
- BUS 366 Retail Management (4 units)
- BUS 368 International Marketing (4 units)
- BUS 385 Special Topics (as relevant, 1-4)
- BUS 396W The Global Wine Industry (4 units)
- BUS 461 Promotion Management (4 units)
- BUS 463 Sales Management and Personal Selling (4 units)
- BUS 464W Production, Operations and Distribution (4 units)
- BUS 465W Wine Marketing (4 units)
- BUS 468 Marketing Decision Making (4 units)
- BUS 453 Small Business Analysis (4 units)
- BUS 499MK Internship in Marketing (3-4 units)
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