People

Marketing Concentration Requirements

1.  Complete All Pre-Business Requirements.

2.  Complete Six Upper-Division Core Business Classes.

3.  Complete Five Courses From the List Below.  

Three Required Courses

  • BUS 367 Consumer Behavior (4 units)
  • BUS 462 Marketing Research (4 units)
  • BUS 469 Marketing Management (4 units)

Two Additional Courses

  • BUS 366 Retail Management (4 units)
  • BUS 368 International Marketing (4 units)
  • BUS 385 Special Topics (as relevant, 1-4)
  • BUS 396W The Global Wine Industry (4 units)
  • BUS 399MK Advanced Work Experience in Marketing (3-4 units)
  • BUS 461 Promotion Management (4 units)
  • BUS 463 Sales Management and Personal Selling (4 units)
  • BUS 464W Production, Operations and Distribution (4 units)
  • BUS 465W Wine Marketing (4 units)
  • BUS 468 Marketing Decision Making (4 units)
  • BUS 453 Small Business Analysis (4 units)
  • BUS 499MK Internship in Marketing (3-4 units)

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Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377