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Wine Business Certificates

Looking for more? Earn a certificate.
  cortez_testimonial.jpg The Wine Business Institute offers four industry-driven certificate options:

Direct to Consumer and Wine Industry Finance & Accounting Certificates
Combine a set of required core seminars, plus the necessary number of electives, to earn these certificates. Taken as a whole, you'll develop the knowledge and skills to lead in your respective arena with the credential to prove it. Each can be completed in one semester or at your own pace. For students completing both certificates, some electives may be transferred for credit to the second earned certificate. Access more information about the Direct to Consumer Certificate or the Wine Industry Finance and Accounting Certificate.

Online Wine Business Management Certificate
Whether you're a current industry professional, a winemaker or viticulturist, or someone wanting to enter the industry, this certificate is designed to challenge you while developing a superior understanding of wine business operations. Made up of the three levels delivered in a convenient online format, it strengthens your knowledge of wine business fundamentals, marketing, supply chain management and eCommerce, preparing you to enter the industry, advance your career, or start your own business. Access more information about the online wine business management certificate.

Wine Entrepreneurship Certificate
This 8 week certificate course take a systematic look at the different components of a successful wine brand and assists you in creating a strategy for sustainable profitability and cash flow.  Instructor Anisya Thomas Fritz, Ph.D. brings her first-hand experience as proprietor of Lynmar Estate and other industry leaders and veterans contribute to help you begin a business plan that lays a sold foundation for your wine business. 

Wine Branding Certificate: Building a Competitive Wine Brand
This certificate offers a theoretical foundation with practical insights to assist managers in their day-to-day and long-term brand decisions. Specifically, a number of key concepts related to brand management such as brand equity, brand portfolio, and brand positioning are incorporated into a series of case studies to optimize students' learning. Furthermore, the course covers the fundamental theories related to strategic branding in the context of the wine business.

QuickBooks® Certificate: A Comprehensive Application for Your Wine Business
Learn how to use Quickbooks® efficiently and effectively to produce meaningful and accurate reports for your wine business. Through this 8-week program you will learn the many features available in order to put a system of procedures in place, and create a customized Quickbooks® program tailored to your specific wine business needs. 

Wine Business Strategy: An Executive Residential Certificate
A residential program administered over six days, the Wine Business Strategy Certificate program will cover the fundamental strategic planning skills that are critical to the success of small and mid-sized winery brands.  Encouraged to attend in company teams, winery leadership will gain the most from this program.  The outcome of the program will be an analysis of the company's current strategic challenges and a roadmap to address them.

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377