Wine Rows

Wine Business Seminars 

Seminars toward the Certificate in Wine Industry Finance and Accounting and Direct to Consumer Wine Sales are offered three times each year beginning in November, March, and a special 4-day Summer Intensive. Students must complete the required core seminars plus the required number of electives for a total of eight seminars in order to earn the credential. Seminars may be taken all at once or over time.   

Schedule for the 2017 Summer Intensive, June 19 - June 22

Early Bird discounts available. Seminars are half-day in the morning or afternoon.

Direct to Consumer Marketing (DTC Core)
Monday, June 19, 8:30am - 12:30pm

Vineyard Taxation (Elective)
Monday, June 19, 8:30am - 12:30pm

Financial Accounting for the Wine Industry (FA Core)
Monday, June 19, 1:30pm - 5:30pm

Wine Trends (Elective)
Monday, June 19, 1:30pm - 5:30pm

How to Build a Profitable Wine Club (DTC Core)
Tuesday, June 20, 8:30am - 12:30pm

Winery Taxation (Elective)
Tuesday, June 20, 8:30am - 12:30pm

Managerial Accounting for the Wine Industry (FA Core)
Tuesday, June 20, 1:30-  5:30pm

Hands-on Intro to eCommerce for Small and Boutique Wineries (DTC Core)
Tuesday, June 20, 1:30-  5:30pm

How to Create and Execute Successful Winery Events (DTC Core)
Wednesday, June 21, 8:30am - 12:30pm

Current and Upcoming Winery Compliance Issues (Elective)
Wednesday, June 21, 8:30am - 12:30pm

Budgets, Forecasting & Best Practices for the Wine Industry (FA Core)
Wednesday, June 21, 1:30 - 5:30pm

Leveraging Metrics in the Wine Trade (Elective)
Wednesday, June 21, 1:30 - 5:30pm

Innovative Wine Marketing & Brand Momentum (Elective)
Thursday, June 22, 8:30am - 12:30pm

Using QuickBooks in the Wine Industry (Elective)
Thursday, June 22, 8:30am - 12:30pm

Calculating the True Cost of Your Wine (FA Core)
Thursday, June 22, 1:30pm - 5:30pm

Selling Through the Tasting Room (DTC Core)
Thursday, June 22, 1:30pm - 5:30pm


Access Online Registration

Or register by phone: 707-664-2394

Students who have completed the required number of courses may request a hard copy of their DTC or Finance & Accounting Certificate here

Questions? winebiz@sonoma.edu or 707-664-3235

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377