Wine Rows

Wine Business Seminars 

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information.

The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must complete the required core seminars plus the required number of electives, for a total of eight seminars. We also offer the Online Wine Business Management Certificate, Online QuickBooks Certificate and the Wine Entrepreneurship Certificate.

Register early to receive a $30 discount on the course fee.

Earn the DTC or Wine Industry Finance and Accounting

Request your DTC or Finance & Accounting Certificate

 

Spring 2017 Seminar Series

State Compliance for Direct Shipping (Elective)
Thursday, March 16, 8:30am - 12:30pm

Hands-on Intro to eCommerce for Small and Boutique Wineries (DTC Core)
Thursday, March 16, 1:30 - 5:30pm

Calculating the True Cost of Your Wine (FA Core)
Friday, March 17, 8:30am - 12:30pm

Three-Tier Licensing and Your Winery (Elective)
Friday, March 17, 1:30pm - 5:30pm

Financial Accounting for the Wine Industry (FA Core)
Wednesday, March 22, 8:30am-12:30pm

Raising Capital; Buying & Selling Wineries (Elective)
Wednesday, March 22, 1:30pm - 5:30pm

Selling Through the Tasting Room (DTC Core)
Thursday, March 23, 8:30am - 12:30pm

Budgets, Forecasting & Best Practices for the Wine Industry (FA Core)
Thursday, March 23, 1:30 - 5:30pm

Direct to Consumer Marketing (DTC Core)
Friday, March 24, 8:30am - 12:30pm

Managerial Accounting for the Wine Industry (FA Core)
Friday, March 24, 1:30-  5:30pm

How to Build a Profitable Wine Club (DTC Core)
Wednesday, March 29, 8:30am - 12:30pm

Using QuickBooks in the Wine Industry (Elective)
Wednesday, March 29, 1:30 - 5:30pm

Advanced Wine Marketing (Elective)
Thursday, March 30, 8:30am - 12:30pm

How to Create and Execute Successful Winery Events (DTC Core)
Thursday, March 30, 1:30 - 5:30pm
 

Summer 2017 Seminar Series

Direct to Consumer Marketing (DTC Core)
Monday, June 19, 8:30am - 12:30pm

Vineyard Taxation (Elective)
Monday, June 19, 8:30am - 12:30pm

Financial Accounting for the Wine Industry (FA Core)
Monday, June 19, 1:30pm - 5:30pm

Wine Trends (Elective)
Monday, June 19, 1:30pm - 5:30pm

How to Build a Profitable Wine Club (DTC Core)
Tuesday, June 20, 8:30am - 12:30pm

Winery Taxation (Elective)
Tuesday, June 20, 8:30am - 12:30pm

Managerial Accounting for the Wine Industry (FA Core)
Tuesday, June 20, 1:30-  5:30pm

Hands-on Intro to eCommerce for Small and Boutique Wineries (DTC Core)
Tuesday, June 20, 1:30-  5:30pm

How to Create and Execute Successful Winery Events (DTC Core)
Wednesday, June 21, 8:30am - 12:30pm

Current and Upcoming Winery Compliance Issues (Elective)
Wednesday, June 21, 8:30am - 12:30pm

Budgets, Forecasting & Best Practices for the Wine Industry (FA Core)
Wednesday, June 21, 1:30 - 5:30pm

Leveraging Metrics in the Wine Trade (Elective)
Wednesday, June 21, 1:30 - 5:30pm

Innovative Wine Marketing & Brand Momentum (Elective)
Thursday, June 22, 8:30am - 12:30pm

Using QuickBooks in the Wine Industry (Elective)
Thursday, June 22, 8:30am - 12:30pm

Calculating the True Cost of Your Wine (FA Core)
Thursday, June 22, 1:30pm - 5:30pm

Selling Through the Tasting Room (DTC Core)
Thursday, June 22, 1:30pm - 5:30pm


Access Online Registration

Or register by phone: 707-664-2394

Questions? winebiz@sonoma.edu or 707-664-3235

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377