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News Update!

Sensory Evaluation Workshop Follows Unified at Sonoma State 

Staying ahead of flaws in the cellar and quantifying differences and preferences are critical to a winery's bottle line. Following the conclusion of Unified, Sonoma State's Wine Business Institute will partner with VESTA to offer a workshop focusing on sensory evaluation and sensory test methods. 

The workshop will cover a number of topics in the arena of sensory evaluation, including tasting methodology, wine components, a special emphasis on wine flaws, errors in the perception of wine and sensory test methods, including difference and preference testing. 

The workshop will weave lectures with practical tasting exercises, including a myriad of wine flaws, varying levels of wine components and a sampling of divergent styles of wine from around the globe. Likewise the modules on sensory test methods will employ hands-on activities to teach participants how to conduct difference and preference testing at the winery.

This workshop will benefit winemakers, cellar workers and others in the industry who seek a deeper understanding of these topics and their impact on a winery's success.

Pat Henderson, Senior Winemaker at Kenwood Vineyards and David Sandri of Winesecrets will guide the participants through the complexities of sensory evaluation and the identification of wine flaws. Ray Johnson, Director of Sonoma State University's Wine Business Institute, will facilitate a segment on world wine styles and their relationship to tolerance of flaws outside the range of typical California standards.

The three will also teach the important work of test methods that assist winemakers in quantifying differences between samples of wine and assessing the preferences of consumer segments that wineries are targeting.

The workshop will be held in Santa Rosa at the Landmark Executive Center (home of Chloe's French Café) on January 27 and 28, from 8-5 on Friday and 8-1 on Saturday. The center is located at 3883 Airway Drive, Santa Rosa, CA 95403.

Cost of the 1.5 day workshop is $249 per person.  Pre-registration is required. Follow this link to access the registration form: Sensory Evaluation Workshop. For questions, please contact Emily Gray, Coordinator at the VESTA National Center by email or phone 417-836-8967.

A light breakfast will be included on site both mornings and a simply lunch will be included on Friday.

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377