Wine Business Press Room
Sonoma State Convenes 1st Global Wine Business Education Conference
Industry leaders and wine business educators gathered April 27-28 to evaluate current practices and identify market needs for business education. Lynn Fritz of Lynmar Estate, Jeff O'Neill of Ram's Gate, Peter Mondavi Jr. of Charles Krug and Tom Klein of Rodney Strong participated in an "Owner's Panel" on Friday that was moderated by Fritz. Read more about the conference.
Sonoma State offers Wine Marketing Seminar with Dan Berger
Dan Berger, nationally syndicated wine writer, will be hosting a seminar on wine marketing at Sonoma State on Friday, April 13th from 1:00pm to 5:00pm. Dan is currently known for his weekly wine newsletter, Dan Berger Vintage Experiences, which he publishes with his wide and is available by subscription only. Dan has also written for and still contributes to publications including Wines & Vines, Decanter Magazine, the privately published California Grapevine, Wine Press Northwest, trade journals Cheers and Beverage Dynamics, Sommelier Journal, and numerous others.
His seminar on wine marketing will be a basic introduction to wine marketing in California with an emphasis on the history of wine marketing from 1933 to the present. The seminar will also touch on wine styles, varietal vs. generic wines, and the permanence of the California model.
For more information or to sign up for the course, please contact Jessica Heing:
707-664-3347 or jessica.heing@sonoma.edu.
Sonoma State hosts Tim Bucher, founder of TastingRoom.com
Tim Bucher, founder of TastingRoom.com will be speaking at Sonoma State on Wednesday, April 11 in the 5:00 hour. Tim has quite a story and I'm delighted that he is able to address our students at the annual Spring Mixer. Read more about Tim.
Join the event, bring a bottle of wine to share and meet our students. If you have a position opening up this would be a great time to snag some talented undergrad and Wine MBA students. There's a seminar at 4:30 specific to recruiting, internships and more. Even if you're not planning on a new hire soon, come and make some connections for the future during the mixer.
Please RSVP by March 30th to Tracy Navas: tracy.navas@sonoma.edu or 707-664-2377. A map and parking information will be provided when you RSVP.
4:30pm - 5:00pm - "Top 10 Reasons to Hire SSU Students"
Student Union Multi-Purpose Room
5:00pm - 6:30pm - Mixer/Guest Speaker: Tim Bucher, CEO & founder of TastingRoom.com
University Commons
Please share the news with your friends and colleagues in the industry.
Many thanks, Ray
Ray Johnson
Director, Sonoma State's Wine Business Institute