Sonoma State University School of Business and Economics

The Tasting Room Management Certificate
Spring Seminars Begin February 8th!

The Tasting Room Management Certificate helps prepare you for more responsibility by taking seminars in direct shipping, staffing, marketing, wine club management, data base management, sales, budgeting, and customer relationship management.

The Tasting Room Management Certificate requires the completion of (8) half day seminars, which can be completed this semester or at your own pace. The fee is $150 per seminar. If you wish to complete both the Tasting Room Management and the Wine Industry Finance and Accounting Certificates, you can take a total of 14 seminars, for a total of $2100.

Students wishing to complete the Certificate can choose any five elective seminars but must complete these three core seminars:

• Introduction to Tasting Room Management. Mar 22nd, 8am-12pm
• State Compliance for Direct Shipping*. February 22nd, 8am-12pm
• Building a Profitable Wine Club. February 22nd, 1pm-5pm
  
  *State Compliance for Direct Shipping or Current and Upcoming Winery Compliance Issues can be taken to fulfill this requirement

These wine business education seminars are open to the public and may be taken individually or collectively. All seminars are offered at the SSU campus.

Spring Elective Seminars:

• The DNA of Consumer Experience. April 26th, 8am-12pm
• Innovative Wine Marketing and Brand Momentum.  April 12th, 8am-12pm
• Practical Strategies to Increase Wine eCommerce Sales. April 5th 8am-12pm
• Three-Tier Licensing and Your Winery. March 15th, 8am-12pm
• Best Practices for Wineries Using QuickBooks. April 12th, 1pm-5pm
• Finance for Non-Finance People. February 8th, 8am-12pm
• Raising Capital for Wineries and Vineyards. February 8th, 1pm-5pm
• Green from Grape to Glass. March 15th, 1pm-5pm
• Buying and Selling a Winery or Vineyard. March 22nd, 1pm-5pm
• Modern Wine Sales Channels. April 26th, 1pm-5pm
• Social Media and Wine Marketing. April 5th, 1pm-5pm

 Who should attend?

• Wine industry professionals seeking to update their knowledge of management and marketing.
• New industry participants who need a solid foundation of information to be successful.
• Investors or career changers who want to explore the opportunities for being part of the exciting world of wine.

Interested in jump starting your Wine Business career?

• For more information, contact Jessica Heing at 707-664-3347, winebiz@sonoma.edu
• To register, call Marcia Harrigan at 707-664-3011.
• Register online for the Tasting Room Management Certificate today! Have the following:
• Class Number
• Credit Card
• Social Security Number