Wine Business Institute Seminars
These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information.
The Wine Business Institute offers four industry driven certificate program options. To earn the Tasting Room Management Certificate and/or the Wine Industry Finance and Accounting Certificate, students must complete the required core seminars plus the required number of electives, for a total of eight seminars.
Register early to receive a $30 discount on the course fee.
- Finance for Non-Finance People (Elective)
Nov 1st, 1-5pm - Financial Accounting for Wine Businesses (FA Core)
Nov 7th, 8am-12pm - Social Media and Wine Marketing (Elective)
Nov 7th, 1pm-5pm - Cost Accounting for Wineries (FA Core)
Nov 8th, 8am-12pm - Practical Strategies to Increase e-Commerce (Elective)
Nov 8th, 1-5pm - Managerial Accounting for Wine Businesses (FA Core)
Nov 14th, 8am-12pm - Innovative Wine Marketing and Brand Momentum (Elective)
Nov 14th, 1-5pm - Budgeting, Forecasting, and Best Practices for Wine Businesses (FA Core)
Nov 15th, 8am-12pm - Wine Trends: What's Hot and Not in the Wine Business (Elective)
Nov 15th, 1-5pm - Selling through the Tasting Room (Elective)
Nov 22nd, 1-5pm - Introduction to Tasting Room Management (TA Core)
Dec 5th, 8am-12pm - Wine Marketing Basics (Elective)
Dec 5th, 1-5pm - How to Build a Profitable Wine Club (TA Core)
Dec 6th, 8am-12pm - Best Practices for Wineries Using Quickbooks (Elective)
Dec 6th, 1-5pm - Current and Upcoming Winery Compliance Issues (TA Core)
Dec 13th, 8am-12pm - How to Find the Right Publicist and Make the Most of the PR Experience (Elective)
Dec 13th, 1-5pm
Spring 2014 seminars will run from early February to the end of March. Registration will be available in late Fall 2013.
Grow your wine business.Register for seminars online. You will need the following information on hand:
- Class Number
- Credit Card
- Social Security Number
To register by phone with a credit card, call Extended Education's customer service line at 707-664-2394.
For more information, contact Jessica Heing - Program Coordinator at 707-664-3347.