Ecommerce & Social Media

Thach, L. & Bruwer, J. (2012). "Using Social Media to Promote Wine Tourism", January 2012. Read the article here.

Thach, L. & Rosenberg, J. (2011) "Current & Future Trends in Social Media for Wine Tourism." 2011 Wine Tourism Conference, Napa, California, Nov. 16-17. 2011. Invited presentation.

Newton, S., & Nowak, L. (2011). "An Exploratory Study on Winery Websites and Social Media: A Global Perspective," Proceedings of 40th Annual Meeting Western Decision Sciences Institute, Portland, Oregon, April 2011.

Thach, L. (2010). "Wine Blogs -Expressing Diverse Wine Opinions in a New Realm of Online Wine Relationship Marketing," Proceedings of the 5th International Conference of the Academy of Wine Business Research. Auckland, New Zealand. 

Thach, L. (2009). "Wine 2.0 - The Next Phase of Wine Marketing? Exploring US Winery Adoption of Wine 2.0 Components," Journal of Wine Research, 20.2.

Gilinsky, A., Casas, A., Subira, E., & Huertas, R. (2008). "Relevant attributes for wine selling on the Web," Proceedings of 4th Association of Wine Business Research Conference, Siena, Italy.

Thach, L. (June 2009). "Tips to Market Wine to Millennials - An Emphasis on Wine 2.0." Wine Business Monthly OnlineRead the full article here.  

Nowak, L. & Newton, S. (2008). "Using winery web sites to launch relationships with Millennials," International Journal of Wine Business Research. Vol. 20, Issue 1, Pg.53-67.

Gilinsky, A., Thach, E., & Thompson, K. (2003). "Connectivity and communication: a study of how small wine businesses use the Internet," Journal of Small Business Strategy 14(2), Pg. 37-55.

Thach, L. & Eaton, C. (May 2001). "E-Commerce Adoption in the Wine Industry." Wine Business Monthly, 8(5), Pg. 31-33. Read the full article here