Branding Category


Thach, L. (August 2009). "Do Wine Blogs Impact Your Brand?" New Study Highlights Wine Blogger Activity. Wine Business Monthly Online. Read the full article here.


Horowitz, D. (2009). "'Cult?' wine," Proceedings of Bacchus Goes Green Fourth Interdisciplinary and International Wine Conference, Dijon, France. July 8-10, 2009.


Thach, L. (2008). "Branding a Unique Vineyard: The Curious Case of Keknyelu." Wine Business Monthly Online. Jan. 8, 2008. Read the full article here.  


Eyler, R. (2005). "Brand Damage Valuation: Theory and Practice," International Journal of Wine Marketing. Vol. 17, no. 2, pp. 21-29.


U. Orth, A. Stöckl, J. Brouard, A. Cavicchi, M. Faraoni, M. Larreina, B. Lecat, J. Olsen, C. Rodriguez-Santos, C. Santini, R. Veale and D. Wilson. (2010). "Having a great vacation and blaming the wines: An Attribution Theory Perspective on Consumer Attachments to Regional Brands," Proceedings of the Academy of Marketing Science, Portland, Oregon, May 26-29th, 2010.