Case Studies Category

Case Studies

Lopez, R.H. and Gilinsky, A., "The [ yellow tail ] phenomenon," North American Case Research Association, October 2011, San Antonio, TX.

Gilinsky, A. (2011). "Frog's Leap Winery -- Open Other End," case + video, North American Case Research Association, San Antonio, TX.

Gilinsky, A., Nowak, L., Santini, C., Villarreal daSilva, R. (2011). "Céja Vineyards: Marketing to the Hispanic Wine Consumer," Case Research Journal, 31(1), 1-24.

Gilinsky, A. & Lopez, R. (2010). "Green Shoe Estates," North American Case Research Association, Gatlinburg, TN.

Gilinsky, A. & Lopez, R. H. (2009). "The Prize? The Price! Constellation Brands' Proposed Merger with the Robert Mondavi Company," The CASE Journal, 5(2), Spring, 93-139.

Lopez, R. H., Gilinsky, A., & Shah, J. (2008). "Sula Vineyards," Case Research Journal, 28(3/4), 17-40.

Gilinsky, A. & Lopez, R.H. (2007). "Sula Vineyards," North American Case Research Association, Denver, CO.

Gilinsky, A. & Lopez, R.H. (2007). "Whistling Bird Winery," Journal of Finance Case Research, 9(1), 29-55.

Gilinsky, A., Baack, S., Silverman, M., & Brown, L.G., "Brown-Forman Wine Estates," in Hill, C.W.L. & Jones, G.R. (2007). Strategic Management, 7/E, Houghton-Mifflin, C13-C34.

Gilinsky, A. & Lopez, R.H. (2006). "The Prize? The Price? Anatomy of the Constellation-Mondavi Merger," North American Case Research Association, San Diego, CA.

Gilinsky, A., Lopez, R.H., Gould, J.S., & Cangemi, R.R. (2006). "Beringer Wine Estates Holdings, Inc.," The CASE Journal, 3(1), 73-121.

Lopez, R.H. & Gilinsky, A. (2006). "Schoolhouse Lane Estates Winery," in Dess, G.G., Lumpkin, G.T., & Eisner, A. Strategic Management, 2/E, Burr Ridge, IL: McGraw-Hill, 811-834.

Gilinsky, A. & Lopez, R.H. (2005). "Wine World Estates," Journal of Financial Education, 31, 108-133.

Bowden, S. & Gilinsky, A. (2005). "Villa Maria Estates: The Genie in the Bottle for New Zealand's Wine Industry?" 2nd International Wine Marketing Conference, Sonoma State University, Rohnert Park, CA.

Baack, S., Johnson, W., Gilinsky, A., & Silverman, M., "Delicato Family Winery-Building and Communicating Value," in Johnson, W. (2004). Superior Value in the New Economy: Concepts and Cases, 2/E, St. Lucie Press, Boca Raton, FL, 241-259.

Gilinsky, A. & Castaldi, R. (2004). "Diageo plc" in Thompson, A., Gamble, J. & Strickland, A., Strategy: Winning in the Marketplace: Core Concepts, Analytical tools, Cases, 1/e, McGraw-Hill, C357-C381.

Gilinsky, A., Lease, T.M., Lopez, R.H., & Morrissey, J., (2005). "Girard Winery," Case Research Journal, 25(2), 33-51.

Gilinsky, A., Lopez, R.H. & Castaldi, R. (2004). "The Globalization of Beringer Blass Wine Estates," Case Research Journal, 24(1), 65-92.

Silverman. M., Gilinsky, A., Guy, M. & Baack, S. (2003). "Robert Mondavi Corporation," in Thompson, A. & Strickland, A., Strategic Management, 13/E, Irwin/McGraw-Hill, C246-C262.

Gilinsky, A. & Lopez, R.H. (2002). "Stone Creek Vineyards, 2000," Case Research Journal, 22:2 (Spring), 71-84.

Gilinsky, A. & Campbell, N.A. (2000). "RJM Enterprises, Inc.-- Romancing the Vine," Case Research Journal, 20:3, 1-32.