Direct to Consumer Category

Direct to Consumer

Olsen, J. & Thach, L. (2008). "A model and exploratory study for promoting professional sales in winery visitors centers," International Journal of Wine Business Research. Vol. 20, No. 1, Pg. 22-37. 

Olsen, J. & Thach, E., (2007). "Connecting with Customers in Winery Visitor Centers: An Empirical Study of Professional Sales Techniques," Competitive Forces Affecting the Wine and Winegrape Industries, An International Conference on World Wine Markets, Davis, California August 8-10, 2007.

Thach, L., Mason, B. & Amspacher, W. (2007). "Perceptions of Cellar Door Hospitality: Lessons for Improving Customer Service and Sales," Bacchus at Brock 3rd International Interdisciplinary Wine Conference, Niagara, Canada, June 2007; Refereed paper.

Thach, L. Mason, B., & Amspacher, B. (2007). "Millennials Test the Tasting Room," Wine Business Monthly. Vol. 14, No.11, Pg. 52-56. Read the full article here.  

Linda I. Nowak & Sandra K. Newton, (2006). "Using the tasting room experience to create loyal customers," International Journal of Wine Marketing. Vol. 18, Issue 3, Pg.157-165.

Olsen, J. & Thach, L. (Summer 2006). "The Role of Service Quality in Creating Brand Attachments in Winery Visitor Centers,"Journal of Quality Assurance in Hospitality & Tourism. Vol. 7, Issue ¾.

Teaff, B., Thach, L. & Olsen, J. (2006). "Designing Effective Wine Clubs," Journal of Wine Research. Issue 16, No. 1.

Thach, L.& Olsen, J. (March-April 2004). "Enhancing tasting-room service to drive revenue," Practical Winery & Vineyard. Vol. 25, No. 6. Peer reviewed article.

Eyler, R. (2003). "Direct Shipping Laws in the Wine Industry," International Journal of Wine Marketing. Vol. 15, No. 2, Pg. 25-36.

Thach, L. & Olsen, J. (July 2003). "Customer Service Training in Winery Tasting Rooms: Perceptions of Effectiveness," Tasting Room Personnel. International Colloquium in Wine Marketing, Adelaide, Australia, July 2003. Refereed paper.

Olsen, J. (2002). "Improving Customer Service in Winery Tasting Rooms: A Survey of Tasting Room Staff with Mystery Shopper Comparisons," presented at the Bacchus to the Future Conference, St, Catherine, Ontario, May 23-25, 2002.