Dr. David Horowitz

horowitz.jpgDr. David Horowitz is a Marketing and Wine Business professor at Sonoma State University.  He teaches Wine Retail, the wine business study abroad class entitled The Global Wine Industry, and the wine business professional development class Introduction to Wine Blogging.  David's specialty is research is wine social media and cult wines.  His research study "'Cult' Wine?" is forthcoming in the Journal of Food Products Marketing. 

In his classes, David uses his marketing ebooks and WordPress website DrHo.ro to teach marketing classes. Dr. Horowitz teaches marketing skills that include web design, graphic design, video editing and search engine optimization in his marketing research, retailing, and promotions classes.

David received his PhD in Business Administration from Florida State University and a B.S. in Industrial Engineering and Engineering Management from Stanford University in 2000. Currently, David serves as the Faculty Advisor to the Sonoma State University Marketing Club, is the Secretary on the Board of Directors of the Wine Library Associates of Sonoma County, and is a member of the Santa Rosa Active 20-30 Club.

Wine Business Specialties:  WINE SOCIAL MEDIA, WINE ECOMMERCE, WINE MARKETING & SALES, MILLENNIALS

Contact: david.horowitz@sonoma.edu  Website: http://drho.ro