Dr. Janeen Olsen
Dr. Janeen Olsen is a Professor of Marketing and Wine Business at Sonoma State University. Before joining the faculty at SSU she was an Associate Professor of Marketing at Louisiana State University in Baton Rouge and was an adjunct professor at Tulane University in New Orleans. At the time she left LSU, Dr. Olsen held the position of William A. Copeland Endowed Professor of Business Administration. During her career she has been responsible for teaching courses in international marketing, marketing management, marketing research and wine marketing, and for developing international exchanges and educational programs. She has also conducted export seminars for business executives in many Latin American cities and has organized and led wine industry tours of Chile for the Wine Business Program at SSU. She travels extensively for both work and pleasure and has visited many wine producing regions around the world. She is a coauthor of the book, Wine Marketing and Sales. She has published her research extensively in marketing and international business journals and presented papers at conferences in Europe, Asia, Latin America as well as the US. She conducts research on wine tourism, wine consumption, direct to consumer marketing and tasting room service and training. Her Ph.D. in Marketing, her MBA with an International Marketing concentration, and her BA in Spanish Literature are all from the University of Utah.
Wine Business Specialties: WINE MARKETING & SALES, BRANDING, EXPORTING, WINE TOURISM, WINE CONSUMERS, MILLENNIALS