Dr. Sandra Newton
Dr. Sandra Newton is Associate Professor in the Business Department of the School of Business and Economics at Sonoma State University. Dr. Newton's major research interests include wine e-commerce and wine business strategies, as well as marketing and customer service related issues in the wine industry. She has published wine-related research in International Journal of Wine Business Research, International Journal of Wine Marketing, and Journal of Internet Commerce, as well as presented her research at a number of international and national conferences. Dr. Newton currently teaches undergraduates - Wine E-Commerce and Direct Sales and Introduction to Management Information Systems and graduates - Management Information Systems. She received her Ph.D. in Management Information Systems from the University of South Florida in 2006.
Wine Business Specialties: WINE ECOMMERCE, WINE MARKETING & SALES, MILLENNIALS, WINE CONSUMERS