Dr. Liz Thach
Dr. Liz Thach, MW (pronounced "tosh") is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. In addition, she has 15 years of executive and management level experience at Fortune 500 companies and has done consulting and research projects for more than 30 different wineries. Liz's passion is wine, and she has visited most of the major wine regions of the world and more than 25 countries. In addition, she has published over 90 articles and 5 wine textbooks, including Wine - A Global Business and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes garagiste wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards. Liz obtained the distinction of Master of Wine (MW) in May of 2011.
Wine Business Specialties: WINE MANAGEMENT, WINE MARKETING & SALES, WINE CONSUMERS, MILLENNIALS, EXPORTING, WINE TOURISM